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Product Manager, Mobile

Company: The E.W. Scripps Company
Location: Atlanta
Posted on: June 12, 2021

Job Description:

Come join a dynamic new national media powerhouse focused on the over-the-air TV consumer. The Scripps Networks (a growing portfolio of entertainment and news networks) provides absorbing entertainment and objective, intelligent news as we use our own distribution platforms to serve this unduplicated national audience. We meet the audience where it is with the programs it wants.

The Product Manager, Mobile is responsible for managing and growing digital advertising and products.

What you'll do:

  • Act as a product champion for mobile products within the company

  • Manages Scripps portfolio of national network mobile products, their development, releases and maintenance

  • Manages app store submissions, product pages, beta testing, remediates approval issues, reconciles issues in pre-release stages

  • Identify product features and enhancements and manage their entire lifecycle from idea conception to post-launch monitoring and improvements

  • Work closely with the business stakeholders, user experience and technology teams to define detailed key product requirements

  • Define and write product requirement documents for use by development & QA

  • Troubleshoot and problem solve defects, bugs, issues, blockers with development and department resources

  • Ensure product definition and product life-cycle roadmap support the business drivers (i.e., revenue, audience, cost savings, strategic value)

  • Monitor and analyze how well the product is performing including product profitability, actual to planned revenue, usage, customer satisfaction and market share

  • Partners closely with peer organizations, sales, marketing, and product development to evolve platforms, processes, best practices to achieve goals and meet deadlines

  • Prepare and deliver training to both operations and sales

  • Stay current on mobile digital trends and shares knowledge with sales, operations and digital staff

  • Define and evangelize marketing channel strategy and use data-driven insights to inform strategy and channel opportunities

  • Help to drive critical owned R&R channel strategies that balance demand generation and engagement objectives with relevant, thoughtful end-to-end customer experiences

  • Contribute new ideas and strategies to keep the mobile program on the cutting edge in a rapidly evolving medium

  • Surface competitive offerings in the market assessing relevant strengths and weaknesses

  • Identify and quantify customer segments with strong growth potential, creating businesses case and strategy for targeting

  • Implements growth strategy by coordinating cross-functional teams to deliver necessary changes

  • Perform other duties as needed and as directed by Management

What you'll bring:

  • College degree or equivalent experience

  • 3 - 5 years digital and mobile product management experience

  • Substantial mobile management experience in product discovery, requirements gathering, planning, pre-production, beta delivery and staging, release schedules, and post-release oversite of mobile apps at scale

  • Traditional product management experience including - P&L review, product life cycle management, development of marketing collateral, market needs analysis and business case justification

  • Experience in app store submission processes, storefronts, requirements, R&R management, certifications, developer consoles, etc.

  • Thorough understanding of successful Apple and Android file delivery, timelines, approval idiosyncrasies, metadata needs, and other requirements related to app store publishing and maintenance

  • Exceptional analytical, planning and project management skills - strong spreadsheet, word processing and database skills

  • Proficiency in PM collaboration software such as Confluence. Experience in managing ticket and bug trafficking

  • Exceptional attention to detail and ability to effectively multi-task in a deadline driven atmosphere

  • Outstanding verbal and written communication as well as interpersonal skills

  • Able to express and evaluate ideas with quantitative and qualitative data

  • Experience developing and delivering presentations to various audience levels within an organization

  • Experience analyzing and reporting data in order to identify issues, trends, or exceptions to drive improvement of results solutions

  • Experience collaborating with cross functional team to develop strategies that meet department goals within budget and established

#LI-KH2

SCRIPPS' COMMITMENT TO EQUITY, DIVERSITY AND INCLUSION:

At Scripps, we are committed to a diverse and inclusive culture that reflects the communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and make authentic connections. We foster a workplace culture that embraces each person's diversity, including the extent to which they are similar or different. Scripps leaders believe that an equitable and inclusive culture is not only the right thing to do, it is a business imperative. Read more about our commitment to equity, diversity and inclusion at scripps.com.

ABOUT SCRIPPS:

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As the nation's fourth-largest local TV broadcaster, Scripps serves communities with quality, objective local journalism and operates a portfolio of 61 stations in 41 markets. The Scripps Networks reach nearly every American through the national news outlets Court TV and Newsy and popular entertainment brands ION, Bounce, Grit, Laff and Court TV Mystery. Scripps is the nation's largest holder of broadcast spectrum. Scripps runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, "Give light and the people will find their own way."

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.

Keywords: The E.W. Scripps Company, Atlanta , Product Manager, Mobile, Other , Atlanta, Georgia

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