Senior Sales Enablement Specialist

Company: Credit Acceptance Corporation
Location: Atlanta
Posted on: November 18, 2023

Job Description:

Credit Acceptance is proud to be an award-winning company with local and national workplace recognition in multiple categories! Our world-class culture is shaped by dedicated Team Members who share a drive to succeed as professionals and together as a company. A great product, amazing people and our stable financial history have made us one of the largest used car finance companies nationally.Our Support teams work with multiple departments in a dynamic environment that promotes flexibility and autonomy, while offering the opportunity to collaborate with a diverse group of professionals. We work to comply with our company standards, exceed customer expectations and drive our Great Place to Work culture. Through the consistent delivery of quality services and understanding the needs of our business, we develop innovative improvements as we strive towards our company's Big, Hairy, Audacious Goals!We are looking for a Sales Enablement Senior Specialist to support our dealer marketing team. This role will be a critical part of driving Sales Enablement success by creating cohesive marketing messaging and collaborative communications to our internal Sales teams. At Credit Acceptance, Marketing is the strategic lever for driving transformational growth and achieving long-term business goals. We are on a journey to transform the Credit Acceptance Brand and the Marketing function and are building a team that brings together your marketing expertise with a mission orientation to create something truly special. To all dreamers, builders and transformational thinkers, Credit Acceptance has an opportunity for you to achieve your goals as a marketing professional.Outcomes and Activities:

• Helps develop and leads the implementation of an internal communications strategy for the sales team & Dealer Service Center (contact center), including tactics, activities, and materials, that fosters our PRIDE culture and encourages active engagement
• Support the development of a communications process that seamlessly integrates and promptly delivers critical information in an efficient manner; leveraging multiple platforms to reach our sales team & Dealer Service Center
• Identify & create relevant communications and engagement opportunities for our sales team, and evaluate their effectiveness on a regular basis
• Support sales enablement strategies: Execute strategies to support the sales team in achieving their targets and improving overall sales conversion performance. Ensure that our value proposition, key messages, and points of benefit and competitive difference are effectively conveyed and drive high-value business outcomes.
• Support internal collaboration and sharing of best practices amongst the sales team by leveraging new technologies such as video, social, intranet, etc.
• Participate in the elaboration of internal and external communications (i.e., brainstorming sessions, ideation and conceptualization of videos, brochures, promotional items)
• Manage all sales team communication initiatives & prioritize the work in an agile environment
• Coordinate and publish regular newsletters, sales team interviews, and need to know updates (among others) in an innovative and compelling manner
• Coordinate small cross-functional project teams (i.e., creative, digital asset management, CMS, social media, and production)
• Market research and analysis: Conduct market research to identify dealer needs, market trends, and competitive landscape.
• Dealer advocacy: Gather dealer feedback and insights to understand their needs and pain points. Leverage dealer testimonials and case studies to promote sharing of best practices. Collaborate with customer success teams to identify opportunities for upselling and cross- selling.
• Ensure timely completion of work and clear communication across teams - sales, marketing, legal and others. Knowledge and Skills:
  • Strong understanding of marketing principles and practices, as well as familiarity with communication platforms, technologies, and systems for message delivery
  • Proficient in cross-functional teamwork, spanning product management, sales, legal, analytics, and other teams within marketing.
  • Collaborative mindset with an exceptional ability to cultivate relationships across all levels of the organization and effectively influence stakeholders
  • Excellent written and verbal communication skills, able to convey complex concepts clearly and concisely
  • Can write concise intent documents, creative briefs, test plans, driving continued performance and optimization against KPIs across channels
  • Ability to quickly learn and adopt new technologies.
  • Can synthesize insights to identify new recommendations to improve marketing and business outcomes
  • Confident with interpreting analysis and making recommendations based on quantitative and qualitative data.
  • Can break a strategy down into a structured testing plan / learning agenda
  • Can break a strategy down into an actionable plan that accelerates speed to market
  • Meticulous attention to detail
  • Self-driven, motivated to help Requirements:
    • Bachelor's Degree or equivalent experience in key knowledge areas
    • 3+ years of combined B2B or B2C marketing/communications experience Targeted Compensation: $90,000 - $115,000 base salary + an annual bonus plan. This position is not currently open to individuals who require sponsorship now or in the future to work legally for Credit Acceptance, such as H-1b/ H-4 or F-1 OPT visa holders. INDCSMPOur Company Values:To be successful in this role, Team Members need to be:
      • Positive by maintaining resiliency and focusing on solutions
      • Respectful by collaborating and actively listening
      • Insightful by cultivating innovation, accumulating business and role specific knowledge, demonstrating self-awareness and making quality decisions
      • Direct by effectively communicating and conveying courage
      • Earnest by taking accountability, applying feedback and effectively planning and priority settingExpectations:
        • Remain compliant with our policies processes and legal guidelines
        • All other duties as assigned
        • Attendance as required by department Advice!We understand that your career search may look different than others. Our hiring team wants to make sure that this would be a fit not just for us, but for you long term. If you are actively looking or starting to explore new opportunities, send us your application! P.S.We have great details around our stats, success, history and more. We're proud of our culture and are happy to share why - let's talk!Required degrees must have been earned at institutions of Higher Education which are accredited by the Council for Higher Education Accreditation or equivalent.Credit Acceptance is dedicated to providing an inclusive environment for all. We are proud to be an Equal Opportunity Employer and value a culturally diverse workforce. We believe in ensuring all team members demonstrate mutual respect for one another. All qualified applicants will receive consideration for employment without regard to protected characteristics like age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.California Residents: Please click here for the California Consumer Privacy Act (CCPA) notice regarding the personal information Credit Acceptance may collect from you.Play the video below to learn more about our Company culture.

Keywords: Credit Acceptance Corporation, Atlanta , Senior Sales Enablement Specialist, Sales , Atlanta, Georgia