Senior Sales Enablement Specialist
Company: Credit Acceptance Corporation
Location: Atlanta
Posted on: November 18, 2023
Job Description:
Credit Acceptance is proud to be an award-winning company with
local and national workplace recognition in multiple categories!
Our world-class culture is shaped by dedicated Team Members who
share a drive to succeed as professionals and together as a
company. A great product, amazing people and our stable financial
history have made us one of the largest used car finance companies
nationally.Our Support teams work with multiple departments in a
dynamic environment that promotes flexibility and autonomy, while
offering the opportunity to collaborate with a diverse group of
professionals. We work to comply with our company standards, exceed
customer expectations and drive our Great Place to Work culture.
Through the consistent delivery of quality services and
understanding the needs of our business, we develop innovative
improvements as we strive towards our company's Big, Hairy,
Audacious Goals!We are looking for a Sales Enablement Senior
Specialist to support our dealer marketing team. This role will be
a critical part of driving Sales Enablement success by creating
cohesive marketing messaging and collaborative communications to
our internal Sales teams. At Credit Acceptance, Marketing is the
strategic lever for driving transformational growth and achieving
long-term business goals. We are on a journey to transform the
Credit Acceptance Brand and the Marketing function and are building
a team that brings together your marketing expertise with a mission
orientation to create something truly special. To all dreamers,
builders and transformational thinkers, Credit Acceptance has an
opportunity for you to achieve your goals as a marketing
professional.Outcomes and Activities:
- Helps develop and leads the implementation of an internal
communications strategy for the sales team & Dealer Service Center
(contact center), including tactics, activities, and materials,
that fosters our PRIDE culture and encourages active
engagement
- Support the development of a communications process that
seamlessly integrates and promptly delivers critical information in
an efficient manner; leveraging multiple platforms to reach our
sales team & Dealer Service Center
- Identify & create relevant communications and engagement
opportunities for our sales team, and evaluate their effectiveness
on a regular basis
- Support sales enablement strategies: Execute strategies to
support the sales team in achieving their targets and improving
overall sales conversion performance. Ensure that our value
proposition, key messages, and points of benefit and competitive
difference are effectively conveyed and drive high-value business
outcomes.
- Support internal collaboration and sharing of best practices
amongst the sales team by leveraging new technologies such as
video, social, intranet, etc.
- Participate in the elaboration of internal and external
communications (i.e., brainstorming sessions, ideation and
conceptualization of videos, brochures, promotional items)
- Manage all sales team communication initiatives & prioritize
the work in an agile environment
- Coordinate and publish regular newsletters, sales team
interviews, and need to know updates (among others) in an
innovative and compelling manner
- Coordinate small cross-functional project teams (i.e.,
creative, digital asset management, CMS, social media, and
production)
- Market research and analysis: Conduct market research to
identify dealer needs, market trends, and competitive
landscape.
- Dealer advocacy: Gather dealer feedback and insights to
understand their needs and pain points. Leverage dealer
testimonials and case studies to promote sharing of best practices.
Collaborate with customer success teams to identify opportunities
for upselling and cross- selling.
- Ensure timely completion of work and clear communication across
teams - sales, marketing, legal and others. Knowledge and Skills:
- Strong understanding of marketing principles and practices, as
well as familiarity with communication platforms, technologies, and
systems for message delivery
- Proficient in cross-functional teamwork, spanning product
management, sales, legal, analytics, and other teams within
marketing.
- Collaborative mindset with an exceptional ability to cultivate
relationships across all levels of the organization and effectively
influence stakeholders
- Excellent written and verbal communication skills, able to
convey complex concepts clearly and concisely
- Can write concise intent documents, creative briefs, test
plans, driving continued performance and optimization against KPIs
across channels
- Ability to quickly learn and adopt new technologies.
- Can synthesize insights to identify new recommendations to
improve marketing and business outcomes
- Confident with interpreting analysis and making recommendations
based on quantitative and qualitative data.
- Can break a strategy down into a structured testing plan /
learning agenda
- Can break a strategy down into an actionable plan that
accelerates speed to market
- Meticulous attention to detail
- Self-driven, motivated to help Requirements:
- Bachelor's Degree or equivalent experience in key knowledge
areas
- 3+ years of combined B2B or B2C marketing/communications
experience Targeted Compensation: $90,000 - $115,000 base salary +
an annual bonus plan. This position is not currently open to
individuals who require sponsorship now or in the future to work
legally for Credit Acceptance, such as H-1b/ H-4 or F-1 OPT visa
holders. INDCSMPOur Company Values:To be successful in this role,
Team Members need to be:
- Positive by maintaining resiliency and focusing on
solutions
- Respectful by collaborating and actively listening
- Insightful by cultivating innovation, accumulating business and
role specific knowledge, demonstrating self-awareness and making
quality decisions
- Direct by effectively communicating and conveying courage
- Earnest by taking accountability, applying feedback and
effectively planning and priority settingExpectations:
- Remain compliant with our policies processes and legal
guidelines
- All other duties as assigned
- Attendance as required by department Advice!We understand that
your career search may look different than others. Our hiring team
wants to make sure that this would be a fit not just for us, but
for you long term. If you are actively looking or starting to
explore new opportunities, send us your application! P.S.We have
great details around our stats, success, history and more. We're
proud of our culture and are happy to share why - let's
talk!Required degrees must have been earned at institutions of
Higher Education which are accredited by the Council for Higher
Education Accreditation or equivalent.Credit Acceptance is
dedicated to providing an inclusive environment for all. We are
proud to be an Equal Opportunity Employer and value a culturally
diverse workforce. We believe in ensuring all team members
demonstrate mutual respect for one another. All qualified
applicants will receive consideration for employment without regard
to protected characteristics like age, race, color, religion, sex,
sexual orientation, gender identity, national origin, veteran or
disability status.California Residents: Please click here for the
California Consumer Privacy Act (CCPA) notice regarding the
personal information Credit Acceptance may collect from you.Play
the video below to learn more about our Company culture.
Keywords: Credit Acceptance Corporation, Atlanta , Senior Sales Enablement Specialist, Sales , Atlanta, Georgia
Didn't find what you're looking for? Search again!
Loading more jobs...