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Demand Generation Specialist

Company: eVestment
Location: Atlanta
Posted on: June 15, 2019

Job Description:

About Us

We're eVestment, a dynamic financial-technology firm founded in 2000 and acquired by Nasdaq in 2017. We're on a mission to bring the world's best data to the institutional investing marketplace, helping asset managers, institutional investors and investment consultants achieve better results.

We're smart, but humility is one of our core values. We're ambitious, but we also like to have fun. We're data-obsessed, but successful clients are what we care about most.

We're seeking a new team member who loves challenges and wants to have a major impact.

About You

You start with the end in mind and develop a strategy for getting there. You're a creative problem-solver who's not satisfied with just okay. You're passionate about ideas and pragmatic about implementing them. You seek out challenges and want to build things that work. You learn something every day, and you inspire the people around you.

About the Role

The Demand Gen Rockstar will develop compelling, high-impact, scalable programs, including email campaigns, online marketing and events. You'll work experimentally but systematically, testing new approaches, analyzing the results and intelligently revising until you meet success. You'll collaborate with our best sales and marketing strategists to source new ideas and create alignment. This role reports to the CMO and is based in Atlanta, GA.

Responsibilities


  • Meet lead and revenue targets by creating and executing high-impact demand gen programs
  • Design multi-touchpoint programs using a variety of channels that take prospects on a journey, offering value every step of the way
  • Proactively collaborate with colleagues in Marketing, Sales and Product to refine ideas, seek input and create cross-functional alignment upfront
  • Hold yourself and others accountable for outcomes
  • Actively participate in other Marketing efforts as a thought partner, idea generator and advocate
  • Master our marketing automation tools and stay abreast of new developments in marketing technology
  • Develop regular demand gen reports to communicate with senior leaders about the results you're achieving as well as what you're learning about programs that fail
  • Focus on results, not activity, but also dig into results to understand why programs work or not

    Requirements

    • Learning agility and drive to constantly develop your skills, knowledge, EQ and impact
    • Extensive experience with marketing automation software - particularly Pardot
    • Enthusiasm for taking on new or expanded responsibilities
    • Outstanding written and verbal communication skills, including the ability to "sell" ideas internally
    • The maturity to seek out feedback and use it
    • A collaborative approach that proactively pursues input from eVestment's best and brightest
    • Bachelor's degree (BA, BS, BBA, BFA) minimum
    • 5-7 years experience in B2B marketing and demand gen
    • A strategic orientation that develops and executes against plans, not lists of tactics
    • Strong analytic skills with extensive knowledge of Excel
    • Experience working with global colleagues and skillfully navigating cultural differences
    • Systems thinking and the ability to design repeatable, scalable programs
    • Commitment to master the fundamentals of our business within the first 30 days
    • Passion for the art and science of marketing and the drive to build a career, not just do a job
    • Good humor, a fast pace and the conscientiousness to wipe up a spill in the office kitchen if you see one

Keywords: eVestment, Atlanta , Demand Generation Specialist, Other , Atlanta, Georgia

Click here to apply!

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