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Brand Experience (multiple positions)

Company: Sonic
Location: Atlanta
Posted on: September 21, 2023

Job Description:

Are you interested in joining a growing and critical team? Do you get excited about working on brand experience strategy across the end-to-end consumer journey and strategic marketing activities If so, this role could be the right role for you! Brand Experience teams at Inspire Brands work cross-functionally to maximize brand performance. Individuals on the Brand Experience team will gain exposure working with Brand Marketing and Commercial Group leaders; in particular across Digital Retail, Customer Marketing, and Consumer Insights. Because of the importance of Brand Experience, were growing our team and have a number of open positions across all levels. Some of the roles opening across the organization include: Brand ExperienceCalendar Planning & Execution ActivationsAll of these positions sit in our Atlanta-based Global Support Center.RESPONSIBILITIES:

  • Manage the development of data-driven marketing strategies that support Go-To-Market plans for the national calendar
  • Build strategic occasion-based plans including recommendations for products and promotional support
  • Work closely with key cross-functional partners to fully articulate the vision and strategy needed to produce highly successful results
  • Recommend strategic direction of product-related occasions to senior marketing management
  • Monitor sales to diagnose trends or further understand where fortification can be added to business occasions
  • Develop product creative briefs for creative agency rooted in consumer insights
  • Manage cross-functional processes to ensure flawless go-to-market execution
  • Evaluate and recommend new pipeline products and opportunities based on financial viability and brand fit
  • Manage assessment of occasion-based performance, developing real-time strategies to maintain business resultsQUALIFICATIONS:
    • Required Minimum: 4-year degree in Business Administration, Marketing, Statistics, or Social ScienceREQUIRED KNOWLEDGE, SKILLS, or ABILITIES:
      • A strong interest in learning, and the ability to pick up new concepts quickly
      • Strategically minded marketer with strong business acumen
      • Deep understanding of brand DNA, including but not limited to market size, competitive positioning, target consumer segments
      • Strong communication skills and ability to speak and write concisely and effectively, adapting messages to a range of audiences
      • Passion for the restaurant industry and a strong desire to help shape the future at Inspire Brands
      • Experience with applications like Excel, SQL, and Tableau desiredInspire Brands is a multi-brand restaurant company whose portfolio includes nearly 32,000 Arbys, Baskin-Robbins, Buffalo Wild Wings, Dunkin, Jimmy Johns, and SONIC Drive-In restaurants worldwide.Were made up of some of the worlds most iconic restaurant brands, but were much more than just a restaurant company. Were a team of hundreds of thousands who individually and collectively are changing the way people eat, drink and gather around the table. We know that food is much more than a stapleits an experience. At Inspire, thats our purpose: to ignite and nourish flavorful experiences.RequiredPreferredJob Industries

Keywords: Sonic, Atlanta , Brand Experience (multiple positions), Other , Atlanta, Georgia

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