Topo Chico Brand Development Specialist (FSOP), Atlanta
Company: Greenhouse Agency
Location: Atlanta
Posted on: March 21, 2023
Job Description:
Job Summary:The -Brand Development Specialist -(BDS) serves as a
dedicated Sales & -Marketing -resource -within an -assigned
territory. Through the direction of the -Sr. Field Sales Manager
-(FSM), -the -BDS -is accountable for the development of the Topo
Chico portfolio in on premise channels. The -BDS -works closely
with the Sr. FSM and the respective -bottler -sales team to add
value to both the Topo Chico portfolio and the -Bottler. The -BDS
-will be responsible for growing distribution, driving volume, and
establishing effective guest marketing programming. -Additionally,
the ideal candidate will have credibility in the Alcohol-Beverage
industry and develop account relationships to drive velocity
through engagement, brand advocacy, and brand education with
consumers, trade, and the bottler(s). -As the face of Greenhouse,
the BDS will communicate frequently with the Sr. FSM and regional
client stakeholders to ensure alignment of program opportunities
and objectives, while ensuring program imperatives are being
achieved and excelled.Major Responsibilities/Activities:Key Account
Management (50%):
Build trusting relationships with key
on-premise customers to collaboratively build their profitability
through the implementation of Topo Chico Guest Marketing
ProgramsServe as the primary contact for brand expertise/training
to consumers and trade at on-premise top trending and influential
accountsAssist in the development and modification of Guest
Marketing ProgramsDrive brand image and velocity in 25 Lighthouse
Accounts: -
Develop and modify Lighthouse Account
focus respective to specific market area focusesGain exclusive
sparkling water availabilityCultivate waitstaff Topo Chico
advocacyImplement the appropriate drink strategyDrive food menu &
drink menu branded placementsManage corresponding budgets built
specifically to support Guest Marketing Programs
Secure additional product
availability in 50 On-Premise Accounts by opening new outlets and
closing distribution voidsRoute to Market Alignment (30%): -
Train and support Bottler Sales
teams. Establish strong working relationships with the bottler
sales teams by cultivating relationships, delivering business back
to the bottler in addition to being the go-to person for product &
brand informationCoordinate with bottler sales teams and SR. FSM to
ensure growing distribution of Topo Chico's portfolio.Update the
Lighthouse Accounts on an as-needed basisMonitor Bottler
inventories to help ensure timely ordering patterns for all product
and point of sale orders. - -Notify the SR. FSM of any potential
issuesWith the SR. FSM, secure and conduct alignment meetings with
key bottler stakeholders to launch new programming, brand and
product training and incentive activities -Field Marketing
Activation (10%):
Work with local Field Marketing team
to align capabilities against on-going Lighthouse Account support,
Guest Marketing ProgramsWork with Field Marketing Manager (FMM) to
identify "non-traditional" events for potential brand support. -
-Event selection must be in line with Topo Chico's brand pillars:
Music, Art, & FoodProvide relevant social media content to Field
Marketing; mentions, hashtags, etc.. - -Content needs to be in line
with Topo Chico brand guidelinesCoordinate expectations and metrics
with FMM to ensure successful execution -Communication & Reporting
(10%):
Submit communication as prescribed by
program stakeholders; Daily updates via Repsly and Quarterly
Review(s)Repsly:
Account Calls via Mobile AppTrack KPI
activity in "real-time"
Concur
Submit expense reports (with hard
copy receipts) bi-weeklyMinimum Requirements:
0-2 years of beverage Sales
experience; On-Premise, Alcohol-Beverage experience preferredAdept
at networking, selling, and interacting with diverse groups of
peopleExcellent communication and presentation/public speaking
skillsAbility to develop and maintain effective working
relationships with all members of extended sales and brand teamsHas
strong Business Acumen, including Microsoft Office, Professional
communication, and Presentation developmentAbility to work with
relevant social media channels and understand the brand's social
media strategyUnderstands how to get things done by leveraging
opportunities against multiple resourcesWillingness to work
unconventional hours (late nights and weekends)Must be willing to
live in the focus marketMust have a valid Driver's License and be
able to drive/travel through the designated market areaEssential
Physical Functions:
Communicates effectively both in
person and over the phone, email and in presentationsObserves
associate, customer/member, or supplier behaviorEnters and locates
information on computerCreates documents, reports, event recaps for
tracking progress and successAbility to lift weight in excess of 40
lbs.Ability to carry weight in excess of 40 lbs.Ability to
sit/stand for prolonged periods of timeAbility to pick up and
transport POS, event equipment, and productAdditional
Comments:Further success factors include: -
Motivated by Adding Value: -
-Operates with a high level of energy on outcomes. - -Demonstrates
enthusiasm for the organization through commitments and
actions.Accountability: -Works autonomously and delivers against
necessary company needs.Entrepreneurial Approach: -Thinks
constantly about creating innovative programming designed around
the target consumer.Professional Demeanor: - -Is timely for all
meetings, well dressed, always practices responsible drinking
habits, and prepares for meetings in advance. -Communication:
-Provides thorough communication with Greenhouse, Client, and
Bottler contacts. - -This includes the ability to manage the flow
of communication from the market to our client and the agency. -
-Posts reports timely and accurately to our metrics
system.Financials:Base Salary $60-66KBonus potential - - 10%Auto
Allowance - $500 MonthlyCommunication Allowance - $50
monthlyMedical, Dental and Vision availablePowered by JazzHR
Keywords: Greenhouse Agency, Atlanta , Topo Chico Brand Development Specialist (FSOP), Atlanta, Other , Atlanta, Georgia
Didn't find what you're looking for? Search again!
Loading more jobs...
