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Topo Chico Brand Development Specialist (FSOP), Atlanta

Company: Greenhouse Agency
Location: Atlanta
Posted on: March 21, 2023

Job Description:

Job Summary:The -Brand Development Specialist -(BDS) serves as a dedicated Sales & -Marketing -resource -within an -assigned territory. Through the direction of the -Sr. Field Sales Manager -(FSM), -the -BDS -is accountable for the development of the Topo Chico portfolio in on premise channels. The -BDS -works closely with the Sr. FSM and the respective -bottler -sales team to add value to both the Topo Chico portfolio and the -Bottler. The -BDS -will be responsible for growing distribution, driving volume, and establishing effective guest marketing programming. -Additionally, the ideal candidate will have credibility in the Alcohol-Beverage industry and develop account relationships to drive velocity through engagement, brand advocacy, and brand education with consumers, trade, and the bottler(s). -As the face of Greenhouse, the BDS will communicate frequently with the Sr. FSM and regional client stakeholders to ensure alignment of program opportunities and objectives, while ensuring program imperatives are being achieved and excelled.Major Responsibilities/Activities:Key Account Management (50%):

Build trusting relationships with key on-premise customers to collaboratively build their profitability through the implementation of Topo Chico Guest Marketing ProgramsServe as the primary contact for brand expertise/training to consumers and trade at on-premise top trending and influential accountsAssist in the development and modification of Guest Marketing ProgramsDrive brand image and velocity in 25 Lighthouse Accounts: -
Develop and modify Lighthouse Account focus respective to specific market area focusesGain exclusive sparkling water availabilityCultivate waitstaff Topo Chico advocacyImplement the appropriate drink strategyDrive food menu & drink menu branded placementsManage corresponding budgets built specifically to support Guest Marketing Programs
Secure additional product availability in 50 On-Premise Accounts by opening new outlets and closing distribution voidsRoute to Market Alignment (30%): -
Train and support Bottler Sales teams. Establish strong working relationships with the bottler sales teams by cultivating relationships, delivering business back to the bottler in addition to being the go-to person for product & brand informationCoordinate with bottler sales teams and SR. FSM to ensure growing distribution of Topo Chico's portfolio.Update the Lighthouse Accounts on an as-needed basisMonitor Bottler inventories to help ensure timely ordering patterns for all product and point of sale orders. - -Notify the SR. FSM of any potential issuesWith the SR. FSM, secure and conduct alignment meetings with key bottler stakeholders to launch new programming, brand and product training and incentive activities -Field Marketing Activation (10%):
Work with local Field Marketing team to align capabilities against on-going Lighthouse Account support, Guest Marketing ProgramsWork with Field Marketing Manager (FMM) to identify "non-traditional" events for potential brand support. - -Event selection must be in line with Topo Chico's brand pillars: Music, Art, & FoodProvide relevant social media content to Field Marketing; mentions, hashtags, etc.. - -Content needs to be in line with Topo Chico brand guidelinesCoordinate expectations and metrics with FMM to ensure successful execution -Communication & Reporting (10%):
Submit communication as prescribed by program stakeholders; Daily updates via Repsly and Quarterly Review(s)Repsly:
Account Calls via Mobile AppTrack KPI activity in "real-time"
Submit expense reports (with hard copy receipts) bi-weeklyMinimum Requirements:
0-2 years of beverage Sales experience; On-Premise, Alcohol-Beverage experience preferredAdept at networking, selling, and interacting with diverse groups of peopleExcellent communication and presentation/public speaking skillsAbility to develop and maintain effective working relationships with all members of extended sales and brand teamsHas strong Business Acumen, including Microsoft Office, Professional communication, and Presentation developmentAbility to work with relevant social media channels and understand the brand's social media strategyUnderstands how to get things done by leveraging opportunities against multiple resourcesWillingness to work unconventional hours (late nights and weekends)Must be willing to live in the focus marketMust have a valid Driver's License and be able to drive/travel through the designated market areaEssential Physical Functions:
Communicates effectively both in person and over the phone, email and in presentationsObserves associate, customer/member, or supplier behaviorEnters and locates information on computerCreates documents, reports, event recaps for tracking progress and successAbility to lift weight in excess of 40 lbs.Ability to carry weight in excess of 40 lbs.Ability to sit/stand for prolonged periods of timeAbility to pick up and transport POS, event equipment, and productAdditional Comments:Further success factors include: -
Motivated by Adding Value: - -Operates with a high level of energy on outcomes. - -Demonstrates enthusiasm for the organization through commitments and actions.Accountability: -Works autonomously and delivers against necessary company needs.Entrepreneurial Approach: -Thinks constantly about creating innovative programming designed around the target consumer.Professional Demeanor: - -Is timely for all meetings, well dressed, always practices responsible drinking habits, and prepares for meetings in advance. -Communication: -Provides thorough communication with Greenhouse, Client, and Bottler contacts. - -This includes the ability to manage the flow of communication from the market to our client and the agency. - -Posts reports timely and accurately to our metrics system.Financials:Base Salary $60-66KBonus potential - - 10%Auto Allowance - $500 MonthlyCommunication Allowance - $50 monthlyMedical, Dental and Vision availablePowered by JazzHR

Keywords: Greenhouse Agency, Atlanta , Topo Chico Brand Development Specialist (FSOP), Atlanta, Other , Atlanta, Georgia

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