Digital Marketing Strategist
Company: Summit Group LLC
Location: Atlanta
Posted on: January 28, 2023
Job Description:
For over 50 years, Summit Group has been helping companies "Live
their Brand" through a multitude of solutions that include branded
merchandise, reward & recognition technology and programs,
eCommerce platforms and creative communication campaigns-all
designed to impact employees, channel partners and clients. We
pride ourselves in "Relentlessly Hunting for the Wow" for our teams
and our clients. We believe that serving our clients starts
internally with happy teams who feel appreciated and "Win as a
Team". Summit is seeking a savvy, strategic, nimble, hands-on
Digital Marketing Strategist to be a key member of its
Atlanta-based Food & Beverage (F&B) team. Working in close
collaboration with the team on behalf of top-notch F&B clients,
the Digital Marketing Strategist will be responsible for strategic
planning, implementation, results tracking, analysis and continuous
improvement of digital marketing programs and campaigns across
platforms. We are seeking candidates who are located in the Atlanta
area. PRIMARY RESPONSIBILITIES:
- Set strategy and execute digital marketing projects across key
accounts, including SEO/SEM, email, e-newsletters, influencer
marketing, email, paid and organic social media, and display
advertising campaigns
- Collaborate with internal team, clients, and other partners
(vendors, design, etc.) on an array of digital projects
- Design, build and maintain client's social media accounts as
needed across multiple platforms (internal and external)
- Set goals, measure and report performance/analytics of digital
marketing campaigns, and assess performance against goals (ROI and
KPIs)
- Identify trends and insights, and optimize campaign spend and
performance based on the insights
- Brainstorm new and creative growth and innovation
strategies
- Plan, execute, and measure experiments and conversion
tests
- Leverage strong analytical ability to evaluate end-to-end
customer experience across multiple channels and customer touch
points
- Instrument conversion points and optimize user funnels
- Evaluate emerging technologies; provide thought leadership and
perspective internally and to clients for adoption as appropriate
What does it take to be a successful Digital Marketing Strategist?
- Creativity
- Initiative
- Independent Thinker
- Teamwork
- Relationship-building
- Attention to Detail
- Effective Communication KNOWLEDGE & EXPERIENCE PREFERRED:
- Bachelor or Master's degree in marketing or related field
- Proven work experience in digital marketing -- ideally B2B and
B2C; minimum of 3-5 years
- Experience identifying target audiences and devising digital
campaigns that engage, inform and motivate
- Demonstrable experience leading and managing SEO/SEM, marketing
database, email, social media and/or display ad campaigns
- Experience in optimizing landing pages
- Influencer marketing campaign management experience
- Experience with A/B and multivariate experiments
- Strong knowledge and aptitude with website analytics tools
(e.g., Google Analytics, etc.)
- Working knowledge of social media advertising and tracking
tools
- Experience in setting up and optimizing Google AdWords
campaigns
- Strong analytical skills and data-driven thinking
- Stays current on the latest trends and best practices in online
marketing and measurement
- Able to monitor project progress, timelines, and expenses
- Exceptional verbal and written communication skills with the
ability to communicate information to all levels of management and
size of group
- Willingness to work collaboratively in a team environment and
independently with minimal supervision
- Ability to manage multiple projects simultaneously with
superior attention to detail
- Proficiency with Microsoft Office 365 including Word, Excel,
PowerPoint, Outlook and Teams, social media (Instagram, Twitter,
Facebook, LinkedIn, etc.), internet and website navigation. Adobe
Illustrator a plus.
- Ability to remain calm and handle stressful situations with
diplomacy, good judgement, and professionalismWe believe in
building Better Lives for our associates and offering superior
benefits and perks, to include: > Comprehensive healthcare
coverage > Flexible PTO Program (vacations are encouraged!) >
Paid time off to "give back" to the community > 401K retirement
account > Summit Wellness Program, to include unlimited access
to a Wellness Coach > Continuing education reimbursementConsider
joining our dynamic, growing family today! PI201738402
Keywords: Summit Group LLC, Atlanta , Digital Marketing Strategist, Other , Atlanta, Georgia
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