Digital Marketing Strategist

Company: Summit Group LLC
Location: Atlanta
Posted on: January 28, 2023

Job Description:

For over 50 years, Summit Group has been helping companies "Live their Brand" through a multitude of solutions that include branded merchandise, reward & recognition technology and programs, eCommerce platforms and creative communication campaigns-all designed to impact employees, channel partners and clients. We pride ourselves in "Relentlessly Hunting for the Wow" for our teams and our clients. We believe that serving our clients starts internally with happy teams who feel appreciated and "Win as a Team". Summit is seeking a savvy, strategic, nimble, hands-on Digital Marketing Strategist to be a key member of its Atlanta-based Food & Beverage (F&B) team. Working in close collaboration with the team on behalf of top-notch F&B clients, the Digital Marketing Strategist will be responsible for strategic planning, implementation, results tracking, analysis and continuous improvement of digital marketing programs and campaigns across platforms. We are seeking candidates who are located in the Atlanta area. PRIMARY RESPONSIBILITIES:

• Set strategy and execute digital marketing projects across key accounts, including SEO/SEM, email, e-newsletters, influencer marketing, email, paid and organic social media, and display advertising campaigns
• Collaborate with internal team, clients, and other partners (vendors, design, etc.) on an array of digital projects
• Design, build and maintain client's social media accounts as needed across multiple platforms (internal and external)
• Set goals, measure and report performance/analytics of digital marketing campaigns, and assess performance against goals (ROI and KPIs)
• Identify trends and insights, and optimize campaign spend and performance based on the insights
• Brainstorm new and creative growth and innovation strategies
• Plan, execute, and measure experiments and conversion tests
• Leverage strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Evaluate emerging technologies; provide thought leadership and perspective internally and to clients for adoption as appropriate What does it take to be a successful Digital Marketing Strategist?
  • Creativity
  • Initiative
  • Independent Thinker
  • Teamwork
  • Relationship-building
  • Attention to Detail
  • Effective Communication KNOWLEDGE & EXPERIENCE PREFERRED:
    • Bachelor or Master's degree in marketing or related field
    • Proven work experience in digital marketing -- ideally B2B and B2C; minimum of 3-5 years
    • Experience identifying target audiences and devising digital campaigns that engage, inform and motivate
    • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display ad campaigns
    • Experience in optimizing landing pages
    • Influencer marketing campaign management experience
    • Experience with A/B and multivariate experiments
    • Strong knowledge and aptitude with website analytics tools (e.g., Google Analytics, etc.)
    • Working knowledge of social media advertising and tracking tools
    • Experience in setting up and optimizing Google AdWords campaigns
    • Strong analytical skills and data-driven thinking
    • Stays current on the latest trends and best practices in online marketing and measurement
    • Able to monitor project progress, timelines, and expenses
    • Exceptional verbal and written communication skills with the ability to communicate information to all levels of management and size of group
    • Willingness to work collaboratively in a team environment and independently with minimal supervision
    • Ability to manage multiple projects simultaneously with superior attention to detail
    • Proficiency with Microsoft Office 365 including Word, Excel, PowerPoint, Outlook and Teams, social media (Instagram, Twitter, Facebook, LinkedIn, etc.), internet and website navigation. Adobe Illustrator a plus.
    • Ability to remain calm and handle stressful situations with diplomacy, good judgement, and professionalismWe believe in building Better Lives for our associates and offering superior benefits and perks, to include: > Comprehensive healthcare coverage > Flexible PTO Program (vacations are encouraged!) > Paid time off to "give back" to the community > 401K retirement account > Summit Wellness Program, to include unlimited access to a Wellness Coach > Continuing education reimbursementConsider joining our dynamic, growing family today! PI201738402

Keywords: Summit Group LLC, Atlanta , Digital Marketing Strategist, Other , Atlanta, Georgia