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Content Marketing Specialist

Company: Life & Safety
Location: Atlanta
Posted on: September 24, 2022

Job Description:

For this opening we will consider candidates from the following locations: ,TX,United States - , United StatesIntrado has over 40 years of experience in safety services and 911 network engineering expertise. Today, the company is focused on transforming legacy Public Safety Answering Point operations and the entire 911 emergency response continuum through data-driven solutions. Intrado's continued focus is on innovations that leverage vast amounts of data from multiple sources - including mobile phones, IoT devices, smart speakers, artificial intelligence, geographic information systems and more. Integrating this data allows call takers, dispatchers, and first responders to make more informed decisions, respond quickly and safely, and ultimately serve their communities better with solutions that:

  • Enhance situational awareness for police as they respond, allowing for quicker and safer outcomes
  • Relay medical data to EMTs en route so they can provide personalized, lifesaving treatment
  • Communicate with multiple agencies across jurisdictions for a well-coordinated response in large-scale emergency incidents, such as chemical spills, natural disasters, and active shooter situations Intrado is looking to hire a Content Marketing Specialist to join our Public Safety Marketing team. The Content Marketing Specialist will be responsible for sourcing and producing various types of original content to expand our company's digital footprint, brand awareness, and inbound leads. This role requires some experience in social media and online content marketing, and a high level of creativity, attention to detail, and excellent project management skills. - Essential Duties:
    • Build and manage a detailed editorial calendar -which supports lead-gen and client retention efforts for all the businesses' products and services, across all geographies.
    • Collaborate with product marketing, design, sales, and external influencers / industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
    • Participate in industry blogs on a consistent basis to support and promote the Intrado brand.
    • Grow new leads by leveraging website content to increase traffic and conversion through optimized calls-to-action, landing pages, and lead generation content (including offers).
    • Partner with Demand Generation Marketing Manager, Digital Marketing Manager, and other Intrado Business Unit Marketing Managers to optimize marketing automation and lead nurturing processes through email, content, and social channels.
    • Help develop and execute strategies to engage clients, prospects, and new audiences on Intrado's social media platforms. Actively post, Tweet, respond, and share content, and participate in industry blogs on a consistent basis to support and promote the Intrado brand.
    • Keep up to speed on the competitive landscape and emerging trends. Recommend changes to marketing and business development strategies based on analysis and feedback. Education:
      • Bachelor's degree from an accredited college or university with major course work in marketing, journalism, communication, or related field is required
      • Equivalent work experience in a similar position may be substituted for educational requirements Experience:
        • 2+ years' marketing experience -generating and implementing creative campaigns and content that drive brand awareness, customer retention and new sales leads
        • Experience in social media platforms
        • Excellent communication and writing skills
        • Experience with Adobe Suite (InDesign, Photoshop, Premiere, After Effects, Audition, Lightroom, etc.)
        • Ability to work well in cross-functional teams
        • Ability to meet project deadlines
        • Ability to cater content to specific audiences
        • Intermediate knowledge of Microsoft Word, Excel, and PowerPoint required Benefits & Compensation Want to love where you work? At Intrado, we offer a comprehensive benefits package that includes what you'd expect (medical, dental, vision, life and disability coverage, paid time off, a 401(k) retirement plan with company match and flexible spending accounts), and several that go above and beyond - tuition reimbursement paid parental leave, access to a robust library of personal and professional training resources, employee discounts, critical illness, hospital indemnity and pet insurances, identity protection and more! Apply today to join us in -work worth doing!ABOUT US Connecting people with each other and the right information is mission critical. Our Company develops innovative cloud-based technology to make it easier, more effective and more efficient to make the right connections. Our solutions put people in sync with each other and the right information, so they gain the insight needed to reach better decisions on the issues that matter most. We do it with a laser focus on reliability. The Company is a leading provider of technology-driven, communication services, serving Fortune 1000 companies and other clients in a variety of industries, including telecommunications, retail, financial services, public safety, technology and healthcare. For more than 30 years, we have been leading the way in hosted and cloud-based solutions. Our solutions connect people with each other and the information needed to gain insights for better decisions on the issues that matter most - Information to Insight. Our Company has sales and/or operations in the United States, Canada, Europe, the Middle East, Asia Pacific, Latin and South America and is an Equal Opportunity Employer - Veterans/Disabled and Other Protected Categories. - Our Company welcomes and encourages applications of individuals with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. ABOUT THE TEAM Intrado's Life & Safety division is responsible for some critical parts of our everyday life. Our solutions are responsible for everything that happens after a 9-1-1 call is placed - call routing, delivery, location determination and data management. Whether you call from a landline, cell phone or text 9-1-1, we make sure first responders get the right information at the right time so they can save lives. Intrado also provides notifications to the utilities, healthcare and educational sectors. Our platform provides multi-modal communications that meet an individual's contact preference and routes over 4 billion notifications each year. At the end of the day, Intrado believes that keeping people in our communities safe, connected and healthy is a top priority.

Keywords: Life & Safety, Atlanta , Content Marketing Specialist, Other , Atlanta, Georgia

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