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Senior Marketo Expert

Company: Honeywell
Location: Atlanta
Posted on: May 16, 2022

Job Description:

Honeywell is charging into the Industrial IoT revolution with the establishment of Honeywell Connected Enterprise (HCE), building on our heritage of invention and deep, on-the-ground industry expertise. HCE is the leading industrial disruptor, building and connecting software solutions to streamline and centralize the assets, people and processes that help our customers make smarter, more accurate business decisions. Moving at the speed of software, we are creating, innovating, and delivering solutions fast, challenging the way things have always been done, piloting new ways for all of us to work, and expecting our successes to set new standards for our customers and for Honeywell.Honeywell Connected Enterprise is looking for a Sr. Marketing Automation Expert with a high level of Marketo experience. This is an exciting opportunity to join a rapidly growing software business as it scales. As a Sr. Marketing Automation Expert, you will manage end-to-end automation in Marketo to support the business. You will help run programs that contribute to goals for new business sales and current customers. The ideal candidate is goal-oriented, ambitious, and not afraid to recommend new ways of enhancing business processes. RESPONSIBILITIES

  • Develop end-to-end marketing automation programs in Marketo including emails, nurture campaigns, landing pages, tracking, forms, templates, lists, virtual events/webinars, lead scoring, demand waterfall workflows, etc.
  • Query data from multiple sources including SalesForce.com and Marketo
  • Ensure timely delivery of assets and campaigns while ensuring best in class quality and accuracy.
  • Collaborate with multiple teams and stakeholders across the business, spanning multiple regions and languages.
  • Leverage knowledge of best practices to improve campaigns and take them to the next level.
  • Provide regular reporting analysis along with recommendations for areas of improvement.
  • Utilize issue-tracking system to record, prioritize, communicate, and track relevant requestsYOU MUST HAVE
    • 4-year bachelor's degree in BA or BS.
    • 5+ years prior work experience in a related role.
    • 3+ years of direct experience with Marketo and Salesforce.com is a must.
    • Familiarity with email and web design including layout, usability, basic HTML/CSS code, graphic design and related technologies is required.
    • Experience with Adobe systems such as Dreamweaver is essential to this position.
    • Understanding of GDPR, CANSPAM, CCPA and other global data privacy and email regulations.
    • Ability to work in a team setting and have a strong attention to detail.
    • Excellent written and verbal communication skills.
    • Ability to multi-task and prioritize in a fast-paced environmentWE VALUE - Marketo Expert Certification highly valued. Other Marketo Certifications.

Keywords: Honeywell, Atlanta , Senior Marketo Expert, Other , Atlanta, Georgia

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