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Paid Search Specialist

Company: Scs
Location: Atlanta
Posted on: January 17, 2022

Job Description:

POSITION SUMMARY:SCS is currently seeking a results-driven Paid Search Planner to join our growing team. The Paid Search Planner will work with the strategy and contribute to the day-to-day execution of paid search/SEM efforts. This person will provide data-driven insights to aid in strategy for our clients, ensuring marketing efforts are top-quality. They should be constantly analyzing campaigns and recommending new strategies for improvement. The right candidate will thrive in a collaborative environment and can advocate for exceptional solutions that are in the best interest of the client.JOB FUNCTIONS:

  • Review and manage paid search campaigns daily to determine the best strategy for each client, using data-driven insights from multiple sources
  • Sometimes assist in client meetings and presentations to ensure seamless communication regarding recommendations and strategy.
  • Manage and pace Google/Bing paid search campaigns and monitor budgets in a day-to-day capacity.
  • Write compelling and unique ad copy and perform keyword analysis and optimizations.
  • Provide leadership on all paid search accounts not directly managed by the Paid Search Manager.
  • Constantly monitor and report performance of campaigns, along with providing recommendations for improvements and performance goals daily.
  • Provide thought leadership on paid search best practices, bid management systems, keyword development tools and industry research.
    • 1-3 years SEM experience
    • Google Adwords certification preferred
    • Google Analytics certification recommended
    • Strong attention to detail
    • Excel competency
    • Proficiency in Word, PowerPoint, and Keynote
    • Able to thrive in a team environment where collaboration is key
    • Strong written and verbal communication skills
    • Self-motivated with the ability to multitaskby Jobble

Keywords: Scs, Atlanta , Paid Search Specialist, Other , Atlanta, Georgia

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