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Multimedia Content Creator

Company: Okabashi Brands, Inc.
Location: Buford
Posted on: January 16, 2022

Job Description:

Job TitleMultimedia Content Creator -About UsOkabashi has been known for its American-made comfort shoes since 1984. We make the most comfortable flip-flops and sandals on the principles of foot wellness and reflexology. Through our closed-loop manufacturing process, we're able to make environmentally sustainable and wonderfully comfortable footwear in popular designs at low costs. We use a recyclable, proprietary material to manufacture our American-made comfort shoes, giving our footwear greater durability without loss of functionality.
Position SummaryWe're looking for a talented Multimedia Content Creator with a passion for content production and a keen eye for design. A successful candidate must have their finger on the pulse of emerging trends across digital and all social media platforms and will be able to produce content that breaks through the clutter. Most importantly, a successful candidate must have a good deal of production, on-set, and editing experience for both photo and video. You will work closely with the Sales and Marketing departments to deliver engaging creative content that captures the brand's look and feel, leveraging the brand vision and seasonal concept direction. You should be extremely creative, dedicated, and possess excellent written and verbal communication skills.
Primary Responsibilities of the Job:

  • Understand the brand vision and craft unique storytelling experiences
  • Conceptualize, design, and produce original multimedia content to support key initiatives for sales and marketing including traditional ads, digital/web, social media, landing pages, internal and external communications, and other marketing collateral for a variety of audiences
  • Direct, shoot, and edit compelling content for all social media platforms (Instagram, IGTV, Reels, TikTok, YouTube, Twitter, Facebook) to build brand awareness, drive engagement, and increase followership - this could be an impromptu photoshoot or a larger production
  • Create static and animated creative assets with an elevated aesthetic (photos, animations, stop motion, GIFs, etc.)
  • Manage all lifestyle photoshoots for our three brands, including contributing to the overall creative direction, full planning and production of each shoot (creating mood boards, location, and model scouting, call sheets, facilitating freelance/outsourced help as needed, equipment, etc.), capturing photos and content when necessary, and post-production editing
  • Plan and execute product photography for website and wholesale business needs; complete post-production editing
  • Create and edit all written and visual content for video publishing
  • Develop, prioritize, and pitch creative content ideas to Marketing and Sales teams that align with editorial objectives and prioritize storytelling
  • Produce live stream segments - potentially even be the star of the show!
  • Work in various locations and independently on production as needed
  • Ensure technical specs compliment creative elements and all brand visual standards are adhered to
  • Research competitive landscape to identify seasonal trends, strategic initiatives, best practices, and innovative content opportunities
    • Bachelor's degree and/or equivalent experience
    • 3-5 years experience working in a content creation/production role
    • Ability to think creatively and commercially to drive business with innovative ideas that execute across platforms and media vehicles
    • Demonstrated experience conceptualizing and executing impactful, engaging creative across platforms including digital/social/traditional/in-store and point of sale platforms
    • Proficiency in a range of photo- and video-related software, including but not limited to Adobe Creative Cloud, Final Cut Pro, Motion, Compressor, Premiere, After Effects, Pro Tools, or Photoshop
    • Ability to write and edit descriptions and on-screen captions for video content
    • Self-motivated and able to execute high-quality work under tight deadlines with minimal oversight
    • Some experience with UX design and landing page design is a huge plus
    • Must be in the Buford, Georgia area and be willing to work in the office

Keywords: Okabashi Brands, Inc., Atlanta , Multimedia Content Creator, Other , Buford, Georgia

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