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Senior Integrated Strategist - Remote Work Available

Company: Inspira Marketing Group
Location: Atlanta
Posted on: November 22, 2021

Job Description:

Company DescriptionInspira isn't your typical agency.Our focus is on one thing: people. Real people, and the values that they hold to be true.We're here to help our clients build genuine relationships with their audience 'a the kinds of relationships that create powerful, active communities around their brand.Our insights-driven, collaborative approach to the work we do establishes better foundations to build campaigns and events on, by making sure at every step of the way that we're working towards one ultimate goal: making people care. We deliver award-winning campaigns for clients while devoting a portion of our profits to find a cure for pediatric cancer.Job DescriptionThe Senior Integrated Strategist is a key leader across our team where you'll have opportunity to add immediate impact.As the strategic lead within our team, you'll work hands on with creative and account leadership to craft brand/product positionings, creative briefs and communication strategies for our clients that span a number of categories, both globally and nationally. And, as part of our new business team, you will be a key part of helping land new clients, while working with agency leadership on our overall business development strategy. You're a digital-first, data-minded thinker with an eye for cultural trends. You're passionate about ideas, but even more about creative problem solving.ResponsibilitiesLead day-to-day strategic practice across diverse client relationshipsBreakdown business challenges and cultural insights to identify strategic opportunities/solutionsNurture and guide creative teamsLead ideation sessions that result in areas of opportunity for the brand, concept development for new products, holistic marketing ideas and innovative ways to reach consumers Ideate new strategic offerings for the agency and spearhead their implementationDesign, manage and/or participate in quant/qual research projects in partnership with our research teamAnalyze data for opportunities from sources such as MRI/Simmons, segmentation studies and direct client sourcesUtilize proprietary and secondary research to identify and assess target characteristics and needs, strength of competition, and identify cultural attitudes and behaviors toward brandsUse quantitative and qualitative data to unearth consumer insights and drive client decisionsFacilitate relationships with relevant 3rd party vendors, potential alliance partners, and other agenciesLead strategy for new business pitches Qualifications7-10 years within marketing/advertising agencies (integrated, digital, CX)Background in experiential and/or social media a plusProven track record of successfully helping clients achieve their business goalsExperience developing and managing a teamAn interest in bringing new ways of thinking to the table beyond established brand strategy and communication planning methodsCapable of building relationships with clients at all levels and the ability to build their trust to help to navigate their thinkingAn avid follower of how marketing and advertising are evolvingAn ability to work with creative teams to help them understand an insight and translate it into on strategy creativeExceptional writing, communication, and persuasive skillsBachelor's degree. MBA or Masters is a plusAdditional InformationThe base compensation range for this job classification is between $150,000 and $180,000. The determination of what a specific employee in this job classification is paid depends on a number of factors, including, but not limited to, prior employment history/job-related skills and qualifications, length of service and geographic location. This job classification is bonus-eligible, with bonus potential subject to applicable bonus plan terms and conditions.This position offers incentive opportunities plus full benefits including Medical, Dental, Vision, 401k with match, PTO time and more!Inspira Marketing is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, protected veteran status or other characteristics protected by applicable federal, state or local Jobble

Keywords: Inspira Marketing Group, Atlanta , Senior Integrated Strategist - Remote Work Available, Other , Atlanta, Georgia

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