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Channel Marketing Manager

Company: Paya, Inc.
Location: Atlanta
Posted on: September 16, 2021

Job Description:

The Channel Marketing Manager is a key position reporting to the Vice President of Channel Marketing. You will play the lead role in developing and executing channel marketing strategies and programs to grow non-profit, government/utilities, and ACH lines of business. As a seasoned manager with a proven track record of success marketing through the channel, you will work closely with product and sales leaders to establish innovative marketing programs to both grow market share and boost partner penetration. The ideal candidate will have expertise in the following disciplines: digital demand generation and nurture campaigns, thought leadership content marketing, events and tradeshow strategy and management, channel partner penetration campaign design and execution including the development of sales tools and artifacts to support partner and internal sales teams, and sales enablement supporting both direct and indirect channels.

The Channel Marketing Manager must have a have a commanding understanding of all things channel marketing, showcase integrated payments expertise, is a big picture thinker with an eye for detail, focuses on quality that make marketing programs great, has an ability to grasp and present value propositions in a way that resonates and clearly articulates how we solve both our partners and their users problems, is analytical and leverages data to drive continuous improvement.

Required Skills

Go-to-Market Strategy: Define and own go-to-market strategy and tactics for the channels you serve. Develop integrated marketing plans in collaboration with Sales, Product and Marketing. Launch new programs and campaign to capture market share.

Channel Partner Enablement/Penetration: Create and deliver compelling marketing programs, tools, and supporting materials to optimize partner penetration and help partners drive software sales. Identify cross-sell/up-sell opportunities to drive incremental revenue.

Sales Enablement (Helping BD Find Net New Business): Support Business Development and Inside Sales Teams by delivering sales tools, programs, thought leadership content and marketing materials to win business. Supports responses to requests for proposals.

Events and Tradeshows: Manage Paya participation at channel events and tradeshows including event strategy development, pre and post-show promotion, expo management, SME speaker sessions, lead generation tracking and attribution.

Content Development/Thought Leadership: Develop compelling thought leadership, product and marketing content for targeted nurture campaigns. Work closely with Digital Marketing Manager to implement and execute. Track and analyze performance with a focus on influence and attribution.


Payments industry experience
Bachelors degree in Marketing or related field

7-10 years channel marketing experience supporting high value, complex, enterprise sales.

5+ years B2B payment industry experience, preferably working with SaaS-based enterprise software.

Track record of leading channel marketing strategy development and programs execution with a proven track record of contributing to channel growth.

Excellence in all the responsibilities listed above.

Strong verbal, written, and visual communication skills.

Must be a self-motivated, goal-oriented individual with excellent organizational skills.

A proven track record of success in a fast-paced, dynamic environment with multiple competing and sometimes conflicting priorities.

Strong quantitative and analytical skills with willingness to dive deep and interpret complex data.

Exceptional at communicating with senior management as well as with colleagues from technical and non-technical backgrounds.

Keywords: Paya, Inc., Atlanta , Channel Marketing Manager, Other , Atlanta, Georgia

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