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Manager, Content & Site Administration

Company: Genuine Parts Company
Location: Atlanta
Posted on: September 16, 2021

Job Description:

An Insight Global client is looking for a Manager of Content & Site Administration in the Marietta, GA area. This role will require web management experience, previous experience in technical web content management, and people management experience. This role will act as the content site admin, help to connect with customers, and help to grow digital organic traffic and revenue for the clients brand within the company. It is highly preferred to have experience with Hybris CMS or another ecommerce website content management system. This role will be managing onshore and offshore resources, which may require some a-typical working hours to compensate for time zone differences. Additional responsibilities below broken down into categories -



Web Content Development

Executes functional testing, validation and configuration regarding cart promotion logic and promotional content

Comfortable writing html css js within a WYSIWYG and plain text editors for authoring content

Collaborates with onsite and offshore teammates to plan efforts and ensure timely publication and accuracy of configurations

Provides technical support and expertise for onsite/offshore website content specialist



Application Web Configuration

Imports / exports large amount to and from database tables

Develops and implements customer segments for content: loyalty, geography, store specific, time bound

Comfortable setting up A/B and Multivariate tests with content

Configures cart conditional logic for promotion rules and promotional content messaging



Product Configuration

Modifies large amounts of product data: promotion inclusion / promotion exclusion

Executes and develops excel macros, vlookups and pivot tables for product and promotional data

Manages all PIM configuration process for the publication team regarding promotion / content attributes



Project Management

Collaborates with peers across business units to gather clear requirements for operational and promotional content

Manages, grooms, and prioritizes the content publication teams technical debt backlog

Prioritizes and grooms the content teams intake



Fundamental

Scales the content publication teams capabilities

Manages onsite and offshore content publication team

Manages and coordinates the needs of the team onsite / offshore to resolve blockers or issues

Handles content site migrations and platform upgrades

Develop subject matter expertise of brands, product lines, and customers

Maintains knowledge of competitive landscape and digital innovations

Help with the continuous improvement of the content production and publication processes

Quick problem solving/solutioning during deployment validation windows


Hybris experience

Experience with SEO tools and plugins is a plus: Brightedge, SEMRush, RankMath GSC

Experience working with multi-language web sites (Spanish and French is a plus)

Examples of work, link to portfolio
7+ years experience in managing content management systems

o Successful background in content production with experience managing/working with content authors

Ecommerce/Omni-channel/retail Industry specific experience

5+ years experience using an enterprise web-content publishing system

o hybris preferred but others are accepted Adobe AEM, etc

Experienced with HTML, CSS, Javascript

o Ability to design a website

Keywords: Genuine Parts Company, Atlanta , Manager, Content & Site Administration, Other , Atlanta, Georgia

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