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Manager, Content Strategy & Production

Company: Genuine Parts Company
Location: Atlanta
Posted on: September 16, 2021

Job Description:

An Insight Global client is looking for a Manager of Content Strategy & Production in the Marietta, GA area. This role will require a successful track record of 7+ years of experience in improving content within the ecommerce industry. This role will also manage a team of content producers: content writers, editors, and SEO specialists. More responsibilities below

Content Strategy & Planning

Develops content strategy roadmap, standards and workflow

Manages the production teams deliverables to ensure timely publication

Implements and guides team direction for url taxonomy

Adapts and meets strict editorial calendar deadlines

Analyzes post content deployments to gauge customer adoption / customer sentiment

Conducts research and generating ideas for new, relevant, and timely industry-related topics

Content Writing/Editing

Creates, edit and approve meaningful content that is engaging for clients and drives business

Writes product and category content and long and short form articles and other content

Authors and enhances SEO titles & descriptions that are appealing to the consumer and are structured to boost site rankings

Optimizes content for SEO, based on keyword priorities

Tracks and adds value for meeting for weekly, and monthly content goals

Maintains brand voice and editorial standards across all content

Enhances content formatting, headlines, and hyperlinks to finished content using HTML or CMS tools


Grows production team department of writers, editors, and production specialist

Develops subject matter expertise of brands, product lines, and customers

Maintains knowledge of competitive landscape and digital innovations.

Communicates project and issue status effectively, consistently, and proactively

Manages and coordinates the needs of the production team resolve blockers

Helps continuous improvement of the content production process

Experience working with multi-language web sites (Spanish and French is a plus)

Experience with SEO tools and plugins is a plus: Brightedge, SEMRush, RankMath GSC

Examples of work, link to portfolio
7+ years experience in writing copy, proofing and editing

Proven knowledge of content strategy and content evolution processes including copywriting/editing and web production processes

Ecommerce/Omni-channel industry experience

Experience managing a team that combines strategy & execution

o Content writers, editors, SEO specialists etc.

5+ years experience using an enterprise web-content publishing system

o hybris preferred, but others are accepted Adobe AEM, etc

Knowledge of HTML, word and excel

Knowledge of search engine optimization best practices and techniques

Skilled in Adobe Analytics/Google Analytics

Keywords: Genuine Parts Company, Atlanta , Manager, Content Strategy & Production, Other , Atlanta, Georgia

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