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Marketing Planning, Sr. Manager

Company: Autodesk Inc.
Location: Atlanta
Posted on: June 13, 2021

Job Description:

Job Requisition ID #


Position Overview

We are looking for an exceptional candidate to lead the Marketing Planning discipline for the Business Strategy & Marketing (BSM) organization. This role drives our marketing planning processes to deliver annual and quarterly marketing plans aligned with sales, financial and product plans, and incorporates marketing-related measurement into the plan. This role is pivotal in our transformation to customer-centric marketing experiences.

Candidates should have a strong marketing background, ideally in a marketing planning or consulting role. This role sits within the Marketing Operations & Technology team and reports to the Director, Enablement & Training.


  • Leads the annual marketing planning process (e.g., milestones, participants, actions, templates, calendar) in collaboration with the marketing teams across Autodesk, ensuring marketing plans are aligned with sales & product objectives

  • Works cross-functionally with all marketing teams to ensure their contribution to our Integrated Marketing Plan is coordinated and aligned to achieve objectives

  • Collaborates with Sales Operations and Marketing Analytics and Insights teams to ensure opportunity and account planning data is available to markets in advance of planning

  • Coordinated the budget strategy and manages the budget allocation and reconciliation process

  • Ensures that marketing's performance measurement framework is leveraged to improve key functions and campaigns

  • Regularly reviews marketing plans and performance with business leaders to highlight areas of improvement, leveraging industry best practices to inform on planning improvements

  • Works with business, product and marketing and sales leaders to shape campaign themes

  • Takes leadership role in defining process for questions on campaign priorities, responsibilities and timing

  • Alignment of marketing plan with business objectives/goals

  • Timelines of marketing plan delivery

  • Clear documentation of plan participant responsibilities

  • Governance of planning process and service-level agreements

  • Plan goal achievement

Minimum Qualifications

  • 8-10+ years of marketing experience, ideally in a marketing planning or consulting role

  • Experience providing impact-level marketing measurement and executive level insights on marketing's performance and contribution to the business

  • Cross-functional experience working with multiple stakeholder groups

  • Highly analytical, naturally curious, able to translate data into actionable insights and recommendations

  • Exceptional interpersonal and communication skills, able to adapt to different audiences and maintain strong relationships across functions and teams

  • Proactive, dependable, self-starter that can manage multiple projects in a fast-paced environment

  • Process improvement and results driven with strong organizational skills

Preferred Qualifications

  • Experience with Power BI, Allocadia, Salesforce, business intelligence or reporting applications a plus

  • Financial management and budget experience a plus

At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.

Are you an existing contractor or consultant with Autodesk? Please search for open jobs and apply internally (not on this external site). If you have any questions or require support, contact Autodesk Careers.

Keywords: Autodesk Inc., Atlanta , Marketing Planning, Sr. Manager, Other , Atlanta, Georgia

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