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Head of Brand Love

Company: CTI Education Group
Location: Atlanta
Posted on: February 25, 2021

Job Description:

Job Description - Head of Brand Love (ANA0120Y) Head of Brand Love ( Job Number: ANA0120Y ) Primary Location : US-NY-Long Island City Other Locations : US-CA-San Francisco, US-TX-Austin, US-GA-Atlanta, US-NC-Charlotte, US-CO-Highlands Ranch Description Introducing Arcadis Gen Are you interested in joining a start up with bold global ambitions, that already has the backing of, a ---3+ billion revenue, 27000+ person organisation operating in over 70 countries, that has deep market sector insights in collective design, consultancy, engineering, project and management services? We have a clear vision that will enable us to rapidly scale our existing digital capabilities and innovate based on the identified underserved demand in the market, by creating industry leading products, platforms and solutions. Our strategy to become more digitally focused has already seen the acquisition of two digital asset management companies to build on our existing digital capabilities from the Arcadis technology division, all of which will form the foundations of this new digital entity. The Opportunity - Building Brand Love We want people to feel the love! The Head of Brand Love isn't your traditional Brand or PR role, although you'll need to have tonnes of experience of both. We're looking for someone who's got the passion and skills to help us build a world-leading SaaS brand that people can't help but love. This is a new role for Arcadis Gen and we're looking for someone with that brilliant mix of commercial acumen, creativity and charisma to get Gen noticed, in all the right ways. You will help take Gen from Arcadis's digital business to market-leading SaaS player - that you can't help but love! Core responsibilities include:

  • Get Gen noticed: Run a program of activities that get Gen noticed by potential customers, partners and investors. You will be focused on supporting our inbound marketing program with multi-channel online and offline engagements that will build brand reputation, awareness and share of voice in our target markets.
  • Build strong relationships: Nurture and build relationships with media, industry associations and trade bodies, event organizers and influencers to make Gen a go-to brand for thought leading insights and case studies.
  • Brand roadmap: You will be responsible for our brand proposition and evolution - ensuring we have a clear and differentiated brand proposition that resonates with our customers and our people.
  • Brand advocacy: You will be working with everyone across Gen to build an effective brand advocacy program to spread the love! A key focus will be working with our Executive Leadership Team, especially our CEO, to create industry-recognized thought leaders and ambassadors for Gen.
  • Collaboration: Collaborate closely with the multidisciplinary teams within Gen and Arcadis to build brand advocacy. Work closely with customers and industry bodies and build strong relationships with relevant media outlets and events organizers to ensure Gen is visible in the right places
  • Responsible for building Gen's reputation in the market - creating a respected, well-known, sought-after SaaS brand across the globe.
  • Work closely with Content + Creative team to deliver PR campaigns and communications activities which attract attention and increase brand exposure.
  • Ownership for Gen's events, sponsorships and awards strategy including securing speaking opportunities for Gen influencers at key industry events.
  • Deliver a highly effective brand communications strategy and roadmap that delivers our brand purpose and can be amplified across multiple channels.
  • Develop a brand advocacy program that engages Gen's people to build brand love and builds the profile of key Gen people as influencers.-- Qualifications Required Qualifications
    • Bachelors Degree in Marketing-related field
    • 5 years experience in professional Sales & Marketing Why Choose Arcadis? Arcadis is the leading global design and consulting firm for natural and built assets, and we invite you to join us in partnering with our clients to deliver truly exceptional and sustainable outcomes. Contribute to the world's most high-profile and transformative projects, from shopping centers in Shanghai and improved traffic flow in Atlanta to state-of-the-art rail systems in Doha, coastal defenses for Manhattan and cleaner air in Los Angeles. Work alongside the industry's foremost thought leaders and accomplished professionals, generating effective, real-world results. We are Arcadis: 27,000 people in more than 70 countries, creating value by applying our collective wisdom to every challenge. Our culture is collaborative, we believe in diversity and the power of global teamwork, and we own the responsibility to sustain the Earth and its people in a safe and balanced way. Arcadis. Improving quality of life. Every day, our Environment, Water, and Infrastructure experts apply their strengths and collaborate across disciplines and geographies to create exceptional and sustainable outcomes for our clients. Members of the Arcadis Corporate Services teams, apply emerging technologies, foster innovation, and work collaboratively. We create solutions that enable Arcadians to deliver the best customer experience in the industry and achieve our client's goals. We continuously develop our skills and capabilities with global learning opportunities and workshops. Join us and start improving quality of life for clients and communities across North America today!-- EEO statement We are an equal opportunity and affirmative action employer. Women, minorities, people with disabilities and veterans are strongly encouraged to apply. We are dedicated to a policy of non-discrimination in employment on any basis including race, creed, color, religion, national origin, sex, age, disability, marital status, sexual orientation, gender identity, citizenship status, disability, veteran status, or any other basis prohibited by law. In accordance with the Colorado Equal Pay Transparency Rules:-- Arcadis offers benefits for full time positions. These benefits include medical, dental, and vision coverage along with a 401K plan, STD and LTD, and Life Insurance as well as some additional optional benefits.-- Full time positions also come with annual PTO days and at certain levels a bonus program may apply.-- The Salary range for this role is $77,792 - 120,640--for Colorado based positions only. Other locations will vary in salary range. Job : Enabling functions

Keywords: CTI Education Group, Atlanta , Head of Brand Love, Other , Atlanta, Georgia

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