Sr. Analyst SEO, Content Operations
Company: Home Depot
Location: Atlanta
Posted on: April 2, 2026
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Job Description:
With a career at The Home Depot, you can be yourself and also be
part of something bigger. Position Purpose: The Sr. Analyst SEO
Content Operations is responsible for driving organic growth and
discoverability of site content on homedepot.com. The Sr. Analyst
will follow Search Engine Optimization (SEO) best practices to
create and enhance SEO content capabilities, including audits and
optimizations to site content, research for content creation, and
enhancements to pipelines and processes with the overall goal of
improving SEO and GEO performance. This role will require
coordination with internal business teams, engineering partners,
third-party service providers, and vendors. Key Responsibilities:
20 % Cross-functional partnership- Meet with key stakeholders and
business partners to align on opportunities and risks, strategic
priorities, and to share page/site level insights. Represent SEO
for assigned functional areas and work with partners to ensure SEO
projects are prioritized into overall workstreams. 10% Professional
Development and Process Improvement- Staying informed on the latest
industry changes with SEO and working to incorporate new strategies
into existing processes. 25% Project planning and implementation-
Coordinate with product management and engineering partners to
plan, prioritize, and implement SEO optimizations. 15% Reporting &
Measurement- Track the performance of assigned pages/functions,
measure the impact of SEO optimization projects, and provide data
driven insights for continued improvement. 30% SEO Strategy and
Analysis- Monitor site performance and conduct research and testing
to identify opportunities to increase organic traffic and content
visibility. Direct Manager/Direct Reports: This position reports to
Manager SEO Technology This position has 0 direct reports. Travel
Requirements: Typically requires overnight travel 5% to 20% of the
time Physical Requirements: Most of the time is spent sitting in a
comfortable position and there is frequent opportunity to move
about. On rare occasions there may be a need to move or lift light
articles. Working Conditions: Located in a comfortable indoor area.
Any unpleasant conditions would be infrequent and not
objectionable. Minimum Qualifications: Must be eighteen years of
age or older. Must be legally permitted to work in the United
States. Preferred Qualifications: Excellent written and verbal
communication skills Prior experience with enterprise-level SEO and
GEO, preferably in an e-commerce environment, focusing on industry
accepted best practices Experience with enterprise-level SEO and
GEO content creation and editing Working knowledge of Microsoft
Office Suite and presentation software (e.g., Microsoft PowerPoint)
Ability to work independently and manage multiple priorities
simultaneously Demonstrated ability to collaborate and work
effectively with cross-functional teams Experience with AI and NLG
content creation tools, such as Gemini and Copilot Experience with
enterprise-level SEO tools, such as Google Search Console, Lumar,
BrightEdge, etc. Experience with analytical tools, such as Google
Big Query, Customer Journey Analytics, Tableau, etc. Strong project
management skills with experience with project management software,
such as JIRA, Confluence, and Trello Proven track record with
successfully advocating for SEO, prioritizing work in a highly
matrixed environment, and measuring the impact of optimizations
Strong analytical skills with the ability to analyze large amounts
of data to identify insights and take action Ability to convey
complex or technical ideas and processes in easy-to-understand
terms to diverse audiences Minimum Education: The knowledge, skills
and abilities typically acquired through the completion of a high
school diploma and/or GED. Preferred Education: The knowledge,
skills and abilities typically acquired through the completion of a
high school diploma and/or GED Minimum Years of Work Experience: 3
Preferred Years of Work Experience: 3 Minimum Leadership
Experience: None Preferred Leadership Experience: None
Certifications: None Competencies: Decision Quality Collaborates
Drives Engagement Ensures Accountability Plans and Aligns
Communicates Effectively Customer Focus Drives Results Manages
Conflict
Keywords: Home Depot, Atlanta , Sr. Analyst SEO, Content Operations, IT / Software / Systems , Atlanta, Georgia
