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Recruitment Marketing Specialist

Company: WellStar Health System, Inc.
Location: Decatur
Posted on: January 28, 2023

Job Description:


How would you like to work in a place where your contributions and ideas are valued? A place where you can serve with compassion, pursue excellence and honor every voice? At Wellstar, our mission is simple, yet powerful: to enhance the health and well-being of every person we serve. We are proud to have become a shining example of what's possible when the brightest professionals dedicate themselves to making a difference in the healthcare industry, and in people's lives.


The Talent Acquisition team at Wellstar Health System is growing! We are currently seeking confident and highly motivated individual looking for an outstanding career opportunity as a Recruitment Marketing Specialist with a nationally recognized employer of choice.

At Wellstar we all share common goals. That's what makes us so successful - and such an integral part of our communities. We want the same things, for our organization, for our patients, and for our colleagues. As the most integrated healthcare system in Georgia, this means we pride ourselves on investing in the communities that we serve. We continue to provide innovative care models, focused on improving quality and access to healthcare.

Recruitment Marketing Specialist is a part of the Talent Acquisition Strategic Sourcing team which focuses on e xternal search and partners closely with Talent Acquisition and TA Leaders to understand staffing needs to develop and implement a proactive, innovative sourcing strategy focused on roles system wide. Ensures consistency of employer brand to attract and recruit diverse, top talent. Proactively build and enhance pipelines of qualified candidates by gathering and analyzing data using sourcing tools and internal/external data.

Bringing deep expertise in candidate research, pipeline building and email campaign management, including messaging, goal setting, segmentation, and timing as well as campaign optimization and customer database analysis. Will be a core part of the TA Strategic Sourcing team to drive talent conversion through research and email marketing campaigns.

  • Manage CRM and Talent Pools to shorten the time to fill and decrease the cost of hiring through talent pool and Talent Community engagement
  • Partner with members of the Sourcing team as well as TACs to enhance candidate flow for specific service lines as well as specific high priority openings through email marketing campaigns.
  • Manage campaigns including development of content and design marketing material utilizing a variety of sources in line with Wellstar's branding such as Constant Contact, CRM, LinkedIn, and social media platforms with a direct focus on attracting passive candidates.
  • Conduct extensive internet and database searches for the purpose of attracting qualified candidates to Wellstar systemwide, as well as for mid- to long-term projects using TA tools such as social networking, internet/database searches, direct approach, and research.
  • Monitor market and competitor activity and trends to identify insights that can be used to build robust pipelines, will also anticipate industry trends and utilizes labor market information to ensure best-in-class candidate sourcing.
  • Develop, execute and drive tactical sourcing strategies and research aimed at generating candidate flow for open positions and talent pipelines for all functions
  • Lead the development CRM pipelines with a focus on creating data and communication to manage talent pools, deploying CRM strategies that accelerate database growth, and collaborating cross functionally on talent pool and talent community outreach.
  • Ideate and activate new and ongoing campaigns to engage passive candidates and prospects
  • Drive the email strategy and implementation that can support pipeline growth and conversion of passive candidates to applicants
  • Scope, build, deploy and measure multiple campaigns, journeys, and workflows in CRM across multiple channels (email, social media, text, etc.)
  • Manage the Talent Pool email marketing calendar and develop creative campaigns and content in collaboration with the Strategic Sourcing Team and marketing strategist


    Required Minimum Education:
    • Bachelor's degree in Communications, Sales, Marketing, Human Resources or related field. Preferred Minimum Education:
      • Certification in Strategic Sourcing, healthcare Recruitment or RACR, PHR/SPHR Required Minimum Experience:
        • Minimum 1 years in recruitment, sourcing, consulting, recruiting agency, sales, or related experience.
        • Minimum of 4 years with B2B or B2C digital and direct marketing
        • Proficiency in HTML, Constant Contact (or similar) is a plus
        • Must have experience using a CRM and experience working with databases, data analysis, segmentation, and email marketing platforms
        • Advanced level experience with using electronic media, social networking, job aggregators, search engine optimization, internet research, candidate mining, and professional organizations to source candidates and build talent pipelines.
        • Knowledge and application of Federal and State employment laws, regulations and legislation is preferred. Required Minimum Skills:
          • A marketer who grasps the fundamentals including messaging, content, and audience segments.
          • Acquire a deep understanding of Wellstar Health System to create compelling messages that engage talent accordingly.
          • High level of proficiency using Microsoft Windows, and other Microsoft Office Software, Applicant Tracking Systems and/or CRM, and outbound sourcing experience with tools such as LinkedIn, CareerBuilder, Indeed.
          • Experience conducting candidate research using Social Media sites (LinkedIn, CareerBuilder, Indeed) and utilizing Boolean search strings to find candidate lists & directories on Google.
          • Demonstrated success working independently, forging relationships, and managing multiple tasks that meet or exceed deadlines with minimal direction.
          • Excellent verbal and written communication skills, influencing, listening, fact finding and problem solving.
          • Exemplary organizational and time management skills, flexibility to adapt to changing priorities and follow through on requests.
          • Ability to analyze with qualitative and quantitative information for decision support.
          • Must be able to manage competing demands, accept criticism and constructive feedback, while being extremely adaptable and flexible and maintain a positive work style. Desired Skills :
            • Possesses the ability to create a compelling value proposition statement for engaging and recruiting passive, top talent for critical-to-fill positions.
            • Selling the company. Possesses a strong knowledge of company history, financials, position in the market, etc.
            • Leverages the knowledge of your hiring manager when creating an effective sourcing strategy to identify and recruit top talent.
            • Uses social networking tools to source qualified, passive candidates.
            • Engages and recruits passive talent (recruiting top talent in the industry).
            • Builds relationships and creates robust pipelines for future needs within lines of business supported.
            • Uses technology to manage data, candidate relationships, etc.
            • Invests time learning and investigating ways to become better at recruiting.
            • Remains upbeat, positive and energetic about opportunities with the organization.

Keywords: WellStar Health System, Inc., Atlanta , Recruitment Marketing Specialist, Human Resources , Decatur, Georgia

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