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Director of Marketing

Company: FieldEdge
Location: Atlanta
Posted on: June 15, 2019

Job Description:

Overview: FieldEdge is the leading developer of innovative service management software for the service industry. With offices in Fort Myers and Atlanta, FieldEdge serves more than 30 service verticals, both nationally and internationally. FieldEdges flagship products, FieldEdge and ESC, are comprehensive service management SaaS solutions that enable home service contractor companies to easily manage customers, work, and finances. FieldEdge and ESC provide the tools and features growing and profitable service companies need for success. PositionAre you passionate about digital marketing, B2B technology, and SaaS? Were looking for a super bright, energetic self-starter who wants to be a major contributor in a small, close knit crew someone who loves a challenge, has a strong balance of communication and technology skills, who loves the art and metric-driven science of marketing, and knows how to use digital marketing strategies to get new clients in the door. The Director of Marketing will own revenue marketing for a fast-growing, dynamic software company. Responsibilities:

  • Define overall demand generation strategy and ensure it is aligned with overall business goals
  • Create and track lead-conversion metrics and digital scorecards across all campaigns
  • Lead a small, but quickly growing marketing team
  • Develop, execute, and measure a series of effective demand generation programs that positively impact pipeline development, revenue, and profitability. These might include SEO, SEM, content marketing, online marketing, nurture programs, social media, blogs, syndication, events, and any effective combination of these initiatives
  • Communicate with senior leadership team on an ongoing basis to ensure successful follow-through of all qualified opportunities as well as identifying and researching key contacts and titles at target accounts
  • Create specific campaigns leveraging a variety of different vehicles (including e-mail, digital engagement, etc.) and then refine demand based upon the results of each activity in each market
  • Proactively assess, clarify and refine demand generation programs on an ongoing basis, looking at metrics for response rates, pipeline growth, conversion rates, and ROI
  • Look for opportunities to collaborate with partners as a way to help drive demand and generate leads, when appropriate
  • Implement testing methodologies to enhance the demand creation process, including response and conversion rates and multivariate testingRequirements:
    • 5-7 years of successful progressive experience with at least 2-4 years leading demand generation within a software company
    • Strong experience in digital and content marketing, including email marketing campaigns, web marketing, and SEO/SEM
    • Previous experience with Marketing Automation, and CRM software (Salesforce).
    • Outstanding analytical ability and strong written and verbal communication skills
    • Ability to analyze data and pipeline reports while identifying next-steps to address any gaps or weaknesses
    • Must demonstrate strong curiosity for new marketing trends and best practices that apply to FieldEdges target market
    • Strategic thinker with the capacity to execute on a detailed level with a passion for success
    • Ability to effectively prioritize and manage multiple projects
    • Demonstrated proficiency with CRM and marketing automation software
    • Knowledge and experience in successful inbound and social media marketing
    • Professional team player with strong leadership, communications, and interpersonal skills
    • BS/BA Degree preferredBenefits:
      • You will be a key decision maker for the marketing function of North Americas leading service software company
      • You will have the opportunity to drive and lead the marketing function, and fundamentally shape the way people perceive FieldEdges brand and products in a rapidly growing market
      • Start-up culture for those looking to work hard and develop in a rewarding career with growth opportunities
      • Competitive salaries with performance based compensation and incentive program
      • Comprehensive benefits package, including medical, dental, life and disability insurance
      • 401k plan with company matching
      • Catered lunches, free snacks and drinks and many other perks

Keywords: FieldEdge, Atlanta , Director of Marketing, Executive , Atlanta, Georgia

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