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VP of Analytics Director

Company: Advertising & PR, Atlanta, GA
Location: Atlanta
Posted on: July 13, 2018

Job Description:

The position we wish to fill, Vice President of Analytics, is our most senior Analytics and Insight management role, one critical to our mission. Unlike many other agencies, Company leverages analytics as a revenue producing competitive strength. It is not a window-dressing add-on, it is a lead service. Should you be qualified to fill this role, you will be a key executive and directly involved in the future direction of our company. The position can be located in anyone of our three office locations, Atlanta, Chicago or New York City.

The successful candidate will be our expert and strategist, responsible for initiating and managing decision-support engagements for clients and internal partners. Analytics, using and growing both internal staff and external resources, is expected to proactively address opportunities for everything from media optimization to attribution modeling, probability modeling and conjoint analysis. The departmental charter is toward innovative and replicable model-based applications. The Vice President of Analytics will partner with other company leadership for new business opportunities.

Responsibilities Serve as the domain expert with predictive and explanatory analytics, namely; Multi-Channel Media Mix Attribution, Customer Lifecycle Marketing Analysis, Paid Search Audience Targeting and ROI Impact, Campaign Profitability. Develop and manage a team of analysts with varying levels of experience: statistical and business analysis. Identify and deliver high impact analytical projects. Coordinate Analytics priorities and deadlines with account and agency leaders. Recommend, manage and implement the analytical tools (e.g. SAS, JMP, etc.) Represent our firm as a thought-leader in the use of analytics to enhance the success and performance of our marketing services. Manage the analytics team as an important services component and revenue source for the company. Personally supplement analytics work, where appropriate, providing detailed direction to others as to the methods and procedures to undertake. Qualifications Bachelor’s Degree in Statistics, Economics, Mathematics, Biostatistics, or related field. Master’s Degree is a plus. 10+ years of relevant experience preferred. 6+ years of experience with an enterprise analytics language (SAS, SPSS, R, etc.) 4+ years of experience with hands-on inferential modeling and time series applications; significant experience with media mix models and applications. Extensive knowledge of commercially available marketing information resources, e.g., Google, Acxiom’s InfoBase, etc. Experience managing competing priorities in a shared resource environment. Demonstrated success evangalizing analytics to multiple levels of management. Ability to translate technical findings into practical deliverables. Strong presentation and consultative skills. Audit or consulting experience desireable. Vice President of Analytics will need to manage, from inception to implementation, the planning and execution of our analytics services to our clients.

Keywords: Advertising & PR, Atlanta, GA, Atlanta, VP of Analytics Director, Executive, Atlanta, Georgia

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