AtlantaRecruiter
the smart solution for Atlanta jobs

Licensing Brand Manager - Serta

Company: Serta Simmons Bedding, LLC
Location: Atlanta
Posted on: December 7, 2017

Job Description:

We are the largest distributor and manufacturer of mattresses in the United States. We own and manage two of the largest bedding brands in the mattress industry, Serta--, which has five other independent licensees, and Beautyrest--. The two brands are the #1 and #2 brands in the industry and are distributed through national, hospitality, and regional and independent channels throughout North America. Serta Simmons bedding operates 32 manufacturing plants in the United States, 6 in Canada and one in Puerto Rico. Based in Atlanta and reporting to the Sr. Director of Global Licensing for Serta Simmons Bedding, the Licensing Brand Manager is responsible for managing the Serta brand strategy and activation across the product licensee portfolio. This highly experienced brand steward will define, grow and manage the Serta-brand product-licensing program, achieve target sales and royalties while building brand growth and equity, and lead the roll-out of the Serta brand vision and strategies. Primary Responsibilities Licensing Management

  • Plan, build annual business plan, forecast and manage operational budget
  • Analyze product licensing categories, markets, and licensee product plans to develop operational strategies to maximize royalties and brand value.
  • Help negotiation and approval of licensing deal memos, amendments and renewals.
  • Understand each licensees unique issues that are barriers to success and work with licensee to create strategies to remove barriers and to achieve new levels of success
  • Meet with retailers on an as-needed basis to promote the company and brands as it pertains to licensed goods categories
  • Ensure licensee compliance based on contractual terms such as royalty reporting, audits, forecasting, marketing, product development and insurance
  • Manage licensees during their product development, pricing and product launch phases
  • Attend bedding and related partner trade show markets Brand Management
    • Be the voice and brand steward of the Serta brand globally for the licensing portfolio
    • Understand all brand platforms and present product lines, consumer brand marketing, brand architecture and segmentation/merchandising strategies to roll out the Serta brand vision and strategies and drive brand growth and equity
    • Develops and executes long-term licensing strategy to drive brand equity and maximize brand-licensing value. This includes identifying / developing new categories based on Serta brand strategies/target, identifying new licensing partners and/or incremental opportunities for existing partners
    • Review partner communications to help bring in-line with brand graphic standards
    • Works closely with international licensing team to communicate brand and product strategies to drive growth and brand consistency across all geographies Qualifications
      • Licensing / Negotiation experience and skills -- Knowledge of contracts, negotiations, and ongoing contract management/compliance
      • Strong organization and project management skills - Adept at executing projects by handling deadlines, time pressure, and multiple demands. Highly organized and good at setting priorities.
      • International Brand Management Experience - Experience in consumer goods marketing or brand management. Experience in global marketing roles a plus. Additional languages preferred.
      • Strategic Thinker - Ability to apply strategic thinking in product marketing and overall business strategy. Creative thinker that can explore new territories in marketing.
      • Solid interpersonal and communication skills -- Ability to work across teams to drive projects forward and deal with sensitive situations. Excellent verbal and written skills. Experience
        • The successful candidate will have 7 -- 10 years of relevant licensing and design/product development experience.
        • Bachelor's degree or equivalent work experience.
        • MBA preferred
        • Position located in Atlanta; up to 30% travel with a substantive amount of time in Chicago office in 2017/2018 (minimum 10 days per month) Serta Simmons Bedding is an Equal Opportunity Employer and Drug-Free Working Environment #LI-WW1 #GD-SSB Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled

          Keywords: Serta Simmons Bedding, LLC, Atlanta, Licensing Brand Manager - Serta, Executive, Atlanta, Georgia

          Click here to apply!

          Didn't find what you're looking for? Search again!


          I'm looking for
          in category
          within


Other Executive Jobs


Restaurant Assistant Manager - Cafe Tazza (BARISTA EXP. A PLUS.)
Description: Job Description--HERE IS YOUR NEXT GREAT OPPORTUNITY We are seeking IMMEDIATE HIRE of a dynamic ASSISTANT MANAGER to support our restaurant operations at Hartsfield-Jackson Atlanta Airport --WE OFFER: (more...)
Company: Concessions International
Location: Atlanta
Posted on: 12/16/2017

Investor Relations Manager-Fund Raiser
Description: Job DescriptionJob title: Investor Relations Manager-Fund RaiserJob Category: Oil, Energy / PowerEmployment: Full or Part TimeJob Description:Join Hydrogen on Demand Professionals in Our Transformative, (more...)
Company: Hydrogen on Demand Professionals
Location: Atlanta
Posted on: 12/16/2017

Emergency Management Consultant, Mid
Description: br br Employee Type: Full-Time br br br Location: Atlanta, GA br br br Job Type: Consultant
Company: Booz Allen Hamilton
Location: Atlanta
Posted on: 12/16/2017


Supervisory Program Analyst
Description: br br Help br br br br Open closing dates br br 12/13/2017 to 12/18/2017 br br br br Salary br br 101,409 to 131,833 per
Company: Department Of Veterans Affairs
Location: Atlanta
Posted on: 12/16/2017

Chief Scientist and Global Technology Director for New Domains
Description: br br - Job Description - Chief Scientist and Global Technology Director for New Domains 17010588 br br Job Description br -
Company: Novelis
Location: Kennesaw
Posted on: 12/16/2017

Project Manager - NCAA.com and March Madness Live
Description: Posting Job Title Project Manager - NCAA.com and March Madness Live Time Warner Division Turner Business Unit
Company: Time Warner
Location: Atlanta
Posted on: 12/16/2017

Project Manager III - FMCG Group
Description: DB Schenker is the world's leading global logistics provider - we support industry and trade in the global exchange of goods through land transport, worldwide air and ocean freight, contract logistics (more...)
Company: DB Schenker USA
Location: Atlanta
Posted on: 12/16/2017

VP, Loan Documentation - International Banking
Description: VP, Loan Documentation - International Banking Specific responsibilities include: - Ensuring high data quality by correct and
Company: Confidential
Location: Atlanta
Posted on: 12/16/2017

Project Manager
Description: 7480BR Project Manager Anywhere in U.S. E2 ManageTech, an Arcadis company, currently has an opening for a Project
Company: Arcadis
Location: Atlanta
Posted on: 12/16/2017

Internal Audit Manager, Atlanta, GA to $110K plus bonus
Description: Internal Audit Manager, Atlanta, GA to 110K plus bonus Global services corporation headquartered in Atlanta
Company: Employment Atlanta
Location: Roswell
Posted on: 12/16/2017

Log In or Create An Account

Username:
Password:
 

Forgot password?


Find us on Facebook

Find us on LinkedIn

Get the latest Georgia jobs by following @recnetGA on Twitter!

Atlanta RSS job feeds