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Director, Marketing Insights & Analytics

Company: Corpay
Location: Atlanta
Posted on: February 3, 2025

Job Description:

Director, Marketing Insights & AnalyticsFriday, January 31, 2025Senior Manager / Director, Marketing Insights & AnalyticsWhat We NeedCorpay is currently looking to hire a Sr. Manager / Director, Marketing Insights & Analytics within our Corporate division. This position falls under our marketing line of business and is located in Atlanta, Georgia. In this role, you will partner with marketing, sales, and operations stakeholders to track, measure, and analyze data to report KPIs & actionable insights. To be successful in this role, you should be comfortable with building an SQL database, pulling data from various sources, and processing, modeling, and analyzing the data. You will report directly to the SVP of Insights and Analytics and regularly collaborate with sales, marketing, and product teams/departments.How We WorkAs a Sr. Manager / Director, Marketing Insights & Analytics you will be expected to work in an office environment. Corpay will set you up for success by providing:

  • Assigned workspace in Atlanta, GA
  • Formal, hands-on trainingRole ResponsibilitiesThe responsibilities of the role will include:
    • Investigating, and piloting marketing technology concepts and tools
    • Overseeing data integration work, including developing a data model, maintaining the data and analytics environment, and writing scripts for data integration and analysis
    • Mining and analyzing data, integrating data from a variety of sources, and deploying high-quality data pipelines in support of the analytics needs; Building customer and prospect analytical models and making recommendations
    • Creating and maintaining dashboards and visualization tools to facilitate reporting and campaign optimization, preferably in TableauQualifications & Skills
      • 7-10 years of experience in analytics, experimentation, and data science
      • Strong command of relational databases and SQL. Understanding of advanced analytic techniques and modern tools: read in data, process, and clean, transform & recode, merge different data sets together, reformat data between wide and long, etc
      • Expertise in modeling practices and how to apply models to measure marketing efficiency and optimization
      • Ability to communicate at all levels with both business and technology leaders, with a strong understanding of business data requirements and technology capabilities
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Keywords: Corpay, Atlanta , Director, Marketing Insights & Analytics, Executive , Atlanta, Georgia

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