Senior Manager, Marketing
Company: AmeriCold Logistics
Location: Atlanta
Posted on: April 18, 2024
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Job Description:
What You'll Do The Senior Manager, Marketing will be responsible
for developing marketing strategy and executing marketing programs
in support of business development goals and to communicate the
Americold brand platform.
Marketing strategy and execution:
In collaboration with the director, communications team, and agency
partners, develop annual marketing strategy, content plan, and
measurement plan in support of business objectives
Outline approach to conducting periodic reviews of the plan and
recommending adjustments
Lead the relationship with content agency and other external
partners (video production, freelancers, etc.) to execute the
marketing plan
Own the execution of the brand- and sector-focused campaigns and
provide leadership support to the marketing manager and events
marketing manager on other portions of the campaign (occupancy,
tradeshow support)
High profile leadership and customer events:
O versee the planning and execution of special events (grand
openings, groundbreakings, customer events) in collaboration with
events marketing manager and communications team
As part of brand campaign, communicate milestones associated with
new builds that help to tell our brand story
Proposal leadership:
Support the proposal manager in the development of new business
proposals
Oversee the relationship with business development, provide support
in managing through issues/priorities, and ensure proposals are
delivered on time and in line with expectations
Other duties as assigned: include but not limited to support
corporate merchandise planning, holiday cards/gifts, and team
building activities
#LI-Hybrid
What Experience You Need
Bachelor's degree
7-10 years of experience in marketing, brand management, or
communications
Strong project management skills
Technical/software skills: MS Office suite, including Teams,
advanced knowledge of presentation programs (ie: PowerPoint, Google
slides)
Travel up to 25% of the t ime
What Could Set You Apart
MBA
Experience in a B2B or corporate marketing role within a supply
chain or logistics environment
Demonstrated experience in marketing measurement
Experience leading cross-functional teams and directing the work of
marketing/PR agencies
Keywords: AmeriCold Logistics, Atlanta , Senior Manager, Marketing, Executive , Atlanta, Georgia
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