Marketing Technology Manager

Company: Cox Communications
Location: Tucker
Posted on: November 19, 2023

Job Description:

Technology Marketing Manager

Cox Communications is currently seeking highly talented individuals to join our dynamic MarTech team, which forms an integral part of our rapidly expanding Marketing Operations organization. The Technology Marketing Manager will be responsible for technology solutions to support the performance, tracking and measurement of paid media and SEM. This role will be managing technology platforms that support SEM and media such as AWS, Snowflake, HighTouch, Amazon Marketing Cloud, Google, GA4, Tealium, Salesforce. The ideal candidate will have experience with data engineering, ETL, python coding to extract and move the data, Amazon AWS components, Snowflake, Google/Amazon platforms, tagging and measurement platforms, clean rooms, and more. This person will function as an expert on building data pipelines among various media components as well as liaison with technology and customer analytics teams on larger technology solutions and APIs. If you are an ambitious professional with a passion for enabling digital marketing technology, we invite you to join our team. This is a unique opportunity to make a tangible impact on our digital media operations and contribute to our continued success as an industry leader.

What You'll Do

• Coordinate media data and online data transfers to/from Snowflake and Cox's Enterprise Data Warehouse using SQL (requires expert SQL knowledge), HighTouch and/or custom python scripts
• Work closely with external consultants to develop and/or modify existing python scripts for data ETL
• Define data requirements in collaboration with digital, marketing, and external teams
• Manage timelines and milestones for solution implementations, launches, and QA
• Analyze/understand Cox audiences and partner methodology for targeting and retargeting
• Set up and manage prospect and customer lists
• Oversee 3rd party data onboarding efforts with technology platforms
• Responsible for daily maintenance and set up of segment logic, defining offline to online capabilities with segments, and integration with other martech data stacks
• Manage all direct database match efforts including list pulls and match rates by partner (Google, Amazon, and Meta)
• Cox.com and media tagging and set up via tag management system (Tealium)
• Retarget logic set up and maintenance across media partners and integration into Cox's Lead Gen system
• Present opportunities and communicate insights to cross-functional teams, including senior leadership
  
  What's In It For You
  
  At Cox, we reward your hard work with meaningful benefits.
  
  First, we offer a highly competitive compensation package, 401(k) with a generous company match, comprehensive healthcare, life, and disability benefits, plus numerous other benefits, including adoption assistance, pet insurance, and discounts on travel and cars!
  
  We value people more than technology. That means you'll work within a culture and with a team that values your leadership, your experience, your contributions, and you - yes, you - as a person. We believe recognition is important, and Cox strives to celebrate those who help make us successful every day. We also encourage diversity and support inclusion; we want you to do you and feel comfortable doing so.
  
  We also offer boundless opportunities for growth; you can sharpen your skills, learn a new talent, join a mentoring program, even earn an advanced degree. You'll find the potential for lateral or upward career growth within the Cox family businesses, including the innovative startups in transportation mobility, clean tech and more.
  
  Who You Are
  
  Minimum
  
  
  • Bachelor's degree in a related discipline (analytics, statistics, mathematics, computer science, etc) and 6 years' experience in a related field. The right candidate could also have a different combination, such as a master's degree and 4 years' experience; a Ph.D. and 1 years' experience in a related field; or 10 years' experience in a related field
    • Strong coding, debugging and problem-solving skills in Python (Intermediate) and SQL (Expert)
    • Working knowledge of AWS and Snowflake
    • Excellent people skills; team contributor actively engaged in team discussion and collaboration
    • Excellent at critical thinking and problem solving skills
    • Ability to learn new tools and technologies, ability to be flexible and open minded to new ideas
    • Agency and outside technology vendor management
    • Must be able to work independently with minimal guidance
    • Track record of driving increased results performance
      
      Note: Consideration for this role will include a technical assessment. The assessment will include questions on SQL and Python as well as a real-time coding exercise in SQL. The exercise could include rankings, joins and common table elements in the solution.
      
      Preferred
      
      
      • Degree in related discipline strongly desired (computer science or related field)
      • Ability to understand complicated AdTech data flows and components, and recommend optimal data solutions
      • Experience in Amazon AdTech solutions (Amazon DSP, Ad Server, Marketing Cloud)
      • Working knowledge of and experience in Google Ads Platform, DV360 (Display & Video), SA360 (Search Ads), GA4, Tealium
      • Knowledge of MarTech and industry best practices/standards
      • Ability to collaborate with multiple agency and media partners
      • Experience with Informatica
      • Experience with data management platforms, 3rd party data onboarding solutions, and direct database management synchronizations
      • Experience setting up/managing new technology stacks
      • Experience and familiarity with Multi Touch Attribution, Media Mix Modeling, Tag Management Systems, and Dynamic Creative Toolsets
      • Experience and thorough understanding of online marketing tactics and KPIs (paid search, digital display, remarketing, video pre-roll/broadband tv, paid social media)
      • Business analytics. Understands numbers, trends, A/B testing, making sense of data.
      • Experience in the telecommunications industry
        
        USD 96,100.00 - 160,100.00 per year
        
        About Cox Communications
        
        Cox Communications is the largest private telecom company in America, serving six million homes and businesses. That's a lot, but we also proudly serve our employees. Our benefits and our award-winning culture are just two of the things that make Cox a coveted place to work. If you're interested in bringing people closer through broadband, smart home tech and more, join Cox Communications today!
        
        About Cox
        
        Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!
        
        Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .
        
        Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
        
        Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

Keywords: Cox Communications, Atlanta , Marketing Technology Manager, Executive , Tucker, Georgia