Manager/Senior Manager of Lifecycle Marketing

Company: Credit Acceptance Corporation
Location: Atlanta
Posted on: September 22, 2023

Job Description:

Credit Acceptance is proud to be an award-winning company with local and national workplace recognition in multiple categories! Our world-class culture is shaped by dedicated Team Members who share a drive to succeed as professionals and together as a company. A great product, amazing people and our stable financial history have made us one of the largest used car finance companies nationally.Our Support teams work with multiple departments in a dynamic environment that promotes flexibility and autonomy, while offering the opportunity to collaborate with a diverse group of professionals.-- We work to comply with our company standards, exceed customer expectations and drive our Great Place to Work culture.-- Through the consistent delivery of quality services and understanding the needs of our business, we develop innovative improvements as we strive towards our company's Big, Hairy, Audacious Goals!We are looking for a Manager/Senior Manager of Lifecycle Marketing to lead consumer lifecycle marketing efforts within our consumer marketing team. This role will be a critical part of the evolving marketing function at Credit Acceptance. At Credit Acceptance, Marketing is the strategic lever for driving transformational growth and achieving long-term business goals. We are on a journey to transform the Credit Acceptance Brand and the Marketing function at Credit Acceptance. We're building a team that brings together your marketing expertise with a mission orientation to create something truly special. To all dreamers, builders and transformational thinkers, Credit Acceptance has an opportunity for you to achieve your goals as a marketing professional.Outcomes and Activities:

• This position will work from home; occasional planned travel to an assigned Southfield, Michigan office location may be required. --However, this position is permitted to work at a Southfield, Michigan office location if requested by the team member.
• Lead development and execution of a strategic, customer lifecycle-driven marketing agenda to drive business outcomes--
• Develops and executes an integrated marketing strategy across all owned channels (email, SMS, push, some direct mail)--and Marketing containers within owned properties (website and mobile app)
• Oversees the development of segmentation and targeted audiences in data-driven marketing campaigns--
• Oversees analyzing audience behavior and marketing campaign effectiveness--
• Distills insights for improvements to re-engagement for our pre-qualification product and driving our customers into desired behaviors to drive LTV.
• Proactively identifies opportunities within our customer base to drive repeat business and customer referrals.
• Uses customer data analytics (e.g., personalization and product recommendation systems), and develops a segmentation model to enable effective marketing across all owned channels--
• Implements team rituals and streamlines operations to ensure timely completion of work and improved visibility for the Lifecycle Marketing team--
• Guides and enhances the career and skill development of direct reportsKnowledge and Skills:--
  • Fluent in the economics of our business to understand where marketing creates leverage to drive growth--
  • Can synthesize insights to identify new recommendations to improve marketing and business results--
  • Experience developing an efficient and effective end-to-end funnel journey--
  • Fluent in MarTech with a clear understanding of what capabilities can enable growth--
  • Confident with interpreting analysis and structuring analytical requests--
  • Hypothesis-led and data-driven in all marketing intent--
  • Can break a strategy down into a structured testing plan / learning agenda--
  • Can break a strategy down into an actionable plan that accelerates speed to market--
  • Highly effective communicator who makes complex ideas easy to understand----
  • Self-driven, motivated to help, and able to perform with minimal supervision in a team environment.--
  • Thrives on the opportunity to lead and build in white space, collaborate and drive for results----
  • Is able to structure and sequence highly complex work----
  • Is able to create and operate in a systems level view of marketing----
  • Can write and oversee the team's delivery of clear and concise intent documents, creative briefs, test plans, driving continued performance and optimization against KPIs across channels----
  • Can manage the details of their own and a cross-functional team's multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work----
  • Skilled relationship-builder who can influence internal decision makers with formal recommendations and informal networking--Requirements:
    • Bachelor's Degree in Marketing, Business, or Quantitative field such as; Finance, Economics, Physical Sciences, Math, Statistics, Engineering--
    • 5+ years of B2B or B2C digital marketing experience in a marketing organization of at least 20 (client-side or agency)-- (8+ years for Senior level)
    • 2+ years of leading marketing teams, including developing talent--(5+ years for Senior level)
    • 3+ years of experience in product development, brand management, or performance marketing--
    • 2+ years of managing owned channels with a user base of 2MM+ users (for engagement roles)--Preferred:--
      • MBA--
      • 3+ years working with marketing technology platforms and tools--
      • 3+ years of experience in an agile operating model----
      • 3+ years of marketing experience in financial services or other highly regulated industries--
      • 3+ years of change management experience, including strategy and training/adoption--
      • 5+ years of experience working with cross-functional teams in a matrixed environment--Targeted Compensation: $109,000.00 - $180,000.00 base salary + an annual bonus plan
        INDCSHP#LI-Remote#zipOur Company Values:To be successful in this role, Team Members need to be:
        • Positive by maintaining resiliency and focusing on solutions
        • Respectful by collaborating and actively listening
        • Insightful by cultivating innovation, accumulating business and role specific knowledge, demonstrating self-awareness and making quality decisions
        • Direct by effectively communicating and conveying courage
        • Earnest by taking accountability, applying feedback and effectively planning and priority settingTo create an environment where people do their best work, we focus on the dimensions of Organizational Health. All leaders must:
          • Identify the Right People by recognizing top talent
          • Set Clear Expectations by managing change and directing others
          • Train team members and focus on developing talent
          • Performance Manage by ensuring accountability and driving results
          • Create the Right Environment by establishing trust and managing conflict
          • Maintain the Right Number of team members needed to build an effective teamExpectations:
            • Remain compliant with our policies processes and legal guidelines
            • All other duties as assigned
            • Attendance as required by department--Advice!We understand that your career search may look different than others. Our hiring team wants to make sure that this would be a fit not just for us, but for you long term. --If you are actively looking or starting to explore new opportunities, send us your application! P.S.We have great details around our stats, success, history and more. --We're proud of our culture and are happy to share why - let's talk!Required degrees must have been earned at institutions of Higher Education which are accredited by the Council for Higher Education Accreditation or equivalent.Credit Acceptance is dedicated to providing an inclusive environment for all. We are proud to be an Equal Opportunity Employer and value a culturally diverse workforce. We believe in ensuring all team members demonstrate mutual respect for one another. All qualified applicants will receive consideration for employment without regard to protected characteristics like age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.California Residents: Please click for the California Consumer Privacy Act (CCPA) notice regarding the personal information Credit Acceptance may collect from you.Play the video below to learn more about our Company culture.

Keywords: Credit Acceptance Corporation, Atlanta , Manager/Senior Manager of Lifecycle Marketing, Executive , Atlanta, Georgia