Director, Individual Giving Campaigns
Company: Boys & Girls Clubs of Metro Atlanta
Location: Atlanta
Posted on: May 28, 2023
Job Description:
If you are unable to complete this application due to a
disability, contact this employer to ask for an accommodation or an
alternative application process. Director, Individual Giving
Campaigns Full Time Regular Professional Resource Development,
Atlanta, GA, US 3 days ago Requisition ID: 2072 Salary Range:
$70,000.00 To 75,000.00 Annually JOB DESCRIPTION Job Title:
Director, Individual Giving Campaigns Department: Resource
Development Reports To: Senior Director, Individual Giving Status:
JOB SUMMARY: The position of Director, Individual Giving Campaigns
will manage and oversee growth of online fundraising and engagement
programs by executing strategies and techniques via email, website
promotions, and other digital channels. The DIGC will partner
closely with the CDO, the VP of Institutional Giving and Individual
Giving, the Sr. Director of Individual Giving, the Programs and
Operations team, development colleagues, senior leadership, board
members, advisory board members and donors to ensure BGCMA raises
the necessary resources to fulfill its mission. Together, the
Individual Giving Team is charged with growing annual support from
individuals at all giving levels to enable our RISE2025 Strategic
Plan goal to serve more kids, more often, with greater impact. Key
qualities of an outstanding candidate are strong
relationship-building and communication skills, a self-starter,
superb organizational and project management abilities, and
creative thinking skills. Equally important is the ability to work
productively and proactively, both independently and as part of a
team. - ESSENTIAL JOB FUNCTIONS AND ACCOUNTABILITIES
- Oversee digital fundraising and engagement initiatives to
acquire, renew and retain donors
- Oversee creation and execution of online cultivation,
stewardship and engagement communications, as well as direct
solicitation
- Develop and manage emails, landing pages, tools and graphics
for online fundraising activities, including donation forms,
e-commerce store and event management.
- Implement Peer-to-Peer fundraising initiatives and Giving Day
campaigns.
- Coordinate with other members of the Membership department on
omni-channel fundraising campaigns, ensuring the creation and
delivery of strategic support messaging is consistent across all
platforms
- Work within an existing brand voice, both in visual
representation and editorial style, in order to support the
consistency of messaging across campaigns and the
organization.
- Develop and test new initiatives and innovative concepts for
public media fundraising.
- Liaise with the Marketing and Communications department on
management of fundraising tools on website and social media
engagement and serve as digital content manager for RD
- Compliments online brand communications calendar with
fundraising appeal that aligns with brand and marketing
initiatives.
- Liaise with external strategy and software partners to manage
execution of online fundraising best practices.
- Stay abreast of industry best practices, within public media,
among nonprofits more broadly and in the commercial sector.
- Manages individual giving portfolio of donors between
$500-$2,499
- Manages and stewards individual giving portfolio of recurring
(monthly) donors and former BGCMA county board members
- Reviews, deciphers and builds digital fundraising strategy
based on donor data EDUCATIONAL QUALIFICATIONS AND SKILLS:
Education
- Bachelor's Degree preferred - Experience
- 5 years of related work in direct-response fundraising
- Experience writing and managing direct mail campaigns
required
- Planned Giving experience preferred
- Experience with building and maintaining donation forms,
surveys, and other user engagement features, and running
reports/interpreting audience analytics required -
- Experience with Photoshop, web design, and HTML -
- Proficiency in, Blackbaud products, Luminate, and Raiser's Edge
- Knowledge
- Strong grasp of the donor engagement cycle
- Well-versed in direct mail and digital fundraising best
practices and implementation
- Knowledge of and proven ability to develop and implement
digital fundraising strategies. Skills
- Demonstrated track record of developing and executing
successful individual-giving strategies
- Excellent organizational, written, and verbal communication
skills
- Must be strategic and forward-thinking
- The ability to manage several projects simultaneously is a
must
- Goal-oriented with the ability to work independently and meet
deadlines
- Ability to gather, analyze and communicate data results
- Ability to work easily with board members, lead volunteers and
connect with all club constituencies
- Detail-oriented
- Positive attitude and undeniable passion for playing a role in
fulfilling the organization's mission. ENVIRONMENT & WORKING
CONDITIONS: Normal internal office environment. Able to travel
throughout the Metro Atlanta area to attend donor meetings and
events; some evenings and weekends required. Occasional need to
travel to club locations within the Metro Atlanta area. Frequent
internal contacts with employees throughout organization required.
Opportunity to work remotely 2-3 days per week. - The position
requires walking and climbing stairs; Light work, exerting up to 20
pounds of force occasionally, and/or up to 10 pounds of force
frequently. EMPLOYEE CLASSIFICATION: Exempt - employees are not
entitled, under the Fair Labor Standards Act (FLSA), to the
protections of the wage and hour laws of the state or the FLSA.
Exempt employees must always be paid on a salary basis and not be
subject to reduction based on the quality or quantity of work
performed. DISCLAIMER: The information presented indicates the
general nature and level of work expected of employees in this
classification. It is not designed to contain, nor to be
interpreted as, a comprehensive inventory of all duties,
responsibilities, qualifications, and objectives required of
employees assigned to this job.
Keywords: Boys & Girls Clubs of Metro Atlanta, Atlanta , Director, Individual Giving Campaigns, Executive , Atlanta, Georgia
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