Manager, Mainstream + Upscale Social
Company: IHG
Location: Atlanta
Posted on: May 28, 2023
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Job Description:
About us
Role Purpose
Drive social and content marketing initiatives across an assigned
category of brands, globally. Be the voice of social marketing,
establishing a POV for campaigns and content marketing initiatives,
and influencing brands, PR/comms and other stakeholders to adopt
best practices in customer-journey led social and content
marketing.
Key Accountabilities
Establish and lead a Social + Content Marketing plan for an
assigned category of brands', inclusive of social media/marketing,
content marketing, creative production, and digital
merchandising
Serve as the social + content marketing lead evangelist across
assigned category of brands, bringing best practices, new ideas and
keeping IHG up to speed on the latest content/social/creative/media
platforms
Lead and manage all social community management for assigned
category of brands, including reactive/proactive social responses,
crisis management, and surprise + delight tactics
Create and model a service-oriented team culture and mindset that
can balance strategic thought leadership with delivery and
execution for assigned category of brands, and earn trust and
credibility along the way
Develop and manage a content/social always-on calendar for assigned
category of brands- working with associated teams, especially PR,
to integrate creative real-time opportunities alongside campaign
activations for all assigned category of brands
Take a customer-centric approach to social, listen to, respond to,
and echo the voice of customers for assigned category of brands
Management of agencies required to deliver plans, ensuring
alignment, consistency, efficiency, + effectiveness.
Training, advice and support to BU and PR team members as
required
Subject matter expert on 'great social/content' that drives
customer engagement across owned/paid/earned
Effective reporting, performance data and analytics to measure
ROI
Take always on approach to social, continually looking for
opportunities to insert our brands into social conversations, take
advantage of memes, and stay fresh and relevant.
Key Skills & Experiences
Education
Experience
7+ years' progressive work-related experience and demonstrated
proficiency in social media, content marketing, digital marketing,
journalism, preferably in an international business and/or within
travel industry.
3-5 years managing teams and/or significant complex projects.
Technical Skills and Knowledge
Experience of working within a complex business with a range of
stakeholders with different needs and with senior roles
Agency experience
Ability to prioritize work based on alignment to broader IHG
commercial objectives
Diplomatic and empathetic to artfully navigate occasionally
competing/conflicting stakeholder agendas
Strong writing skills and creativity
Ability to work to tight deadlines and juggle multiple projects
Project management experience
Media trafficking experience helpful
Ability to develop and present data-driven recommendations
successfully, promote items persuasively, and shape the opinions of
others
Ability to maintain a service-oriented team culture and mindset,
that delivers consistent, high quality work for IHG's complex
stakeholder group.
P&L experience
Comfortable working in a highly distributed team
Experience with enterprise-level social platforms and
content-marketing platforms and tools
Requirements
Role Purpose
Drive social and content marketing initiatives across an assigned
category of brands, globally. Be the voice of social marketing,
establishing a POV for campaigns and content marketing initiatives,
and influencing brands, PR/comms and other stakeholders to adopt
best practices in customer-journey led social and content
marketing.
Key Accountabilities
Establish and lead a Social + Content Marketing plan for an
assigned category of brands', inclusive of social media/marketing,
content marketing, creative production, and digital
merchandising
Serve as the social + content marketing lead evangelist across
assigned category of brands, bringing best practices, new ideas and
keeping IHG up to speed on the latest content/social/creative/media
platforms
Lead and manage all social community management for assigned
category of brands, including reactive/proactive social responses,
crisis management, and surprise + delight tactics
Create and model a service-oriented team culture and mindset that
can balance strategic thought leadership with delivery and
execution for assigned category of brands, and earn trust and
credibility along the way
Develop and manage a content/social always-on calendar for assigned
category of brands- working with associated teams, especially PR,
to integrate creative real-time opportunities alongside campaign
activations for all assigned category of brands
Take a customer-centric approach to social, listen to, respond to,
and echo the voice of customers for assigned category of brands
Management of agencies required to deliver plans, ensuring
alignment, consistency, efficiency, + effectiveness.
Training, advice and support to BU and PR team members as
required
Subject matter expert on 'great social/content' that drives
customer engagement across owned/paid/earned
Effective reporting, performance data and analytics to measure
ROI
Take always on approach to social, continually looking for
opportunities to insert our brands into social conversations, take
advantage of memes, and stay fresh and relevant.
Key Skills & Experiences
Education
Experience
7+ years' progressive work-related experience and demonstrated
proficiency in social media, content marketing, digital marketing,
journalism, preferably in an international business and/or within
travel industry.
3-5 years managing teams and/or significant complex projects.
Technical Skills and Knowledge
Experience of working within a complex business with a range of
stakeholders with different needs and with senior roles
Agency experience
Ability to prioritize work based on alignment to broader IHG
commercial objectives
Diplomatic and empathetic to artfully navigate occasionally
competing/conflicting stakeholder agendas
Strong writing skills and creativity
Ability to work to tight deadlines and juggle multiple projects
Project management experience
Media trafficking experience helpful
Ability to develop and present data-driven recommendations
successfully, promote items persuasively, and shape the opinions of
others
Ability to maintain a service-oriented team culture and mindset,
that delivers consistent, high quality work for IHG's complex
stakeholder group.
P&L experience
Comfortable working in a highly distributed team
Experience with enterprise-level social platforms and
content-marketing platforms and tools
At IHG Hotels & Resorts, we are proud to be an equal opportunity
employer. We firmly believe that all our colleagues deserve to be
treated equally and have the same opportunities to develop and grow
their skills within our business and provide equal employment
opportunities to all applicants and colleagues without regard to an
individual's, race, color, ethnicity, national origin, religion,
sex, sexual orientation, gender identity or expression, age,
disability, marital or familial status, veteran status or any other
characteristic protected by law.
Keywords: IHG, Atlanta , Manager, Mainstream + Upscale Social, Executive , Atlanta, Georgia
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