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Global Brand Experience Manager

Company: Disability Solutions
Location: Atlanta
Posted on: March 20, 2023

Job Description:

Job TitleGlobal Brand Experience Manager Job DescriptionAre you a creative brand experiential marketer who can deliver unforgettable brand experiences that embody high-end taste, style, creativity, and innovation? Can you provide examples of your creative briefs that resulted in delivering unforgettable brand experiences, leaving a lasting impression on both your existing and potential customers? If so, we need you... We recently became an official partner with Major League Baseball - exciting - we know! In this role, you'll join a brand-new team and put yourself on the map as the innovative and creative pioneer for bringing our brand, Sage, to life. Don't worry, you won't be going it alone; alongside the Director of Sports Sponsorship, Events team, and agency support - you'll be part of the creative linchpin who will support our brand growth in the US market. Hybrid: 2 days per week from our Atlanta or Lawrenceville, GA office and 25% US travel (occasional global travel) Role Purpose: We're widely known in the UK (the birthplace of Sage) and working towards growing our brand recognition in the US. Your role will be critical for bringing Sage to the forefront of people's minds in the US market. You'll do this by supporting the Director of Sports Sponsorship to maximize our MLB long-term contract and collaborate with the events team to create innovative and memorable brand experiences. You'll also manage agencies and internal brand education. We estimate this role to be 25% strategy and 75% tactical. Initially, the priority will be our sports sponsorship and eventually driving brand activation of other channels in the US. Team Purpose: We are contributing to Sage's transformation from a B2B (business-to-business) to an H2H (human-to-human) brand by creating real & human brand experiences for our customers and colleagues. We are the creative foundation for delivering unique experiences that drive brand awareness and fame. Our Brand Experience team has a global scope and our brand ambition and values are central to our work. Everything we do incorporates our values - Human, Trust, Bold, and Simplicity. We use our innovative and creative expertise and knowledge of our customers to drive brand and revenue growth. Sage is highly invested in this new team, focused on annual delivery and long-term innovation with support from our CMO. Meet Your Leader: She's the Brand Experience Director (based in the UK). The Sage values the team thinks your Manager reflects the most is... Human, Bold, and Trust. You'll find her to be transparent and honest, focusing on maintaining a connected global team. She believes in innovation - every idea is worthy so you'll never find her putting anyone in a pigeonhole and often leans into her team and encourages creative ideas. More importantly, she believes in and supports a healthy work-life balance, and will be highly invested in your career development. First 90 days: With personalized support from your leader, you'll learn all things Sage brand, our key objectives, and our MLB sponsorship. By 60 days, you'll dive into how you can contribute to a 12-month brand experience strategy with the MLB and begin presenting, aspirational and creative ideas for how we can maximize resources. To thrive, you should be comfortable working with a new team who is just starting to define the foundation of our brand experience and processes. Growth Opportunities: Our momentum for creating brand awareness in the US is just getting started! As you make waves, you'll be on the roadmap to develop into a people leader and eventually build out a US team. Key ResponsibilitiesKey Responsibilities: --- Brand Sponsorship/Partnership - Collaboration and alignment on (MLB) sponsorship strategy and execution. --- Signature Events - Deliver innovative, creative briefs to the events team defining the creative positioning of events and supporting the execution. --- Creative Delivery - Understand the customer segments and deliver creative positioning against the business units' ambitions and objectives. --- Experiential Agency - Lead, manage, and guide the agency to understand the Sage brand and ensure creative output has a clear narrative and storytelling that will bring our brand to life at every touchpoint. --- Operational Delivery - Ensure creative strategy and positioning are operationally viable. --- Brand Education - Collaborate with internal teams to educate on brand experience by driving clear communication through the briefing process and ensuring the best experience delivery. --- Budget Control - Manage stakeholder budgets and re-use and re-purpose Sage-produced collateral where possible to drive cost efficiencies and consistency. Key Performance Metris: --- Consistent brand experience execution globally --- Increase brand awareness metrics in the US --- Increase channel uplifts during post-event analysis --- Increase eNPS score - customer surveys/satisfaction Minimum Qualifications: 5 years of strategic and tactical experience in a brand experiential role where you can provide successful examples of: --- Managing a brand sponsorship partnership - ideally a sports sponsorship --- Delivering innovative, creative briefs that resulted in executing unforgettable brand experiences with high-end taste and style. --- How you measured success (channel uplifts, eNPS, customer satisfaction, etc.) --- Putting an unknown brand on the map --- Working in a global, brand-led environment --- Managing agencies (or working in one) from briefs to execution --- Managing budgets with a focus on driving cost efficiencies and consistency Your Benefits: --- Top 5% salaries of similar-sized organizations (according to Comparably) --- Health, dental, and vision coverage options --- 401K matching (100% up to 4%) --- 31 days paid time off (holiday, personal) --- 18 weeks of paid parental leave --- 5 days paid to volunteer through Sage Foundation --- Sage Wellness Reward Program --- $5,250 tuition reimbursement Dig deeper into who we are: Who is Sage: https://www.sage.com/en-us/company/about-sage/ Life at Sage: https://www.sage.com/en-us/company/careers/ Our Values & Behaviors: https://www.youtube.com/watch?app=desktop&v=vt5JXf-Gwno&feature=youtu.be How do we make a difference? Sage Foundation: https://www.sage.com/en-us/company/sage-foundation/ #LI-CH1 Function CountryUnited States Office LocationAtlanta Work Place typeHybrid AdvertPeople make Sage great. From our colleagues delivering ground-breaking solutions to the customers who use them: people have helped us grow for more than forty years, and people are driving our future as a great SaaS company. We're writing our next chapter. Be part of it!At Sage, we recognize that the world of work has rapidly shifted over the last few years, particularly how we work. That is why we have committed to working in a hybrid way going forward. Human connection is an essential ingredient of the 4 principles that make up our Flexible Human Work hybrid framework and we want to be transparent in what that looks like when you join our Sage family. On one hand, our offices will continue to play an important role in our future and serve as a place for spontaneous conversations, connection, collaboration as well as focused time. On the other hand, we have learned to reimagine where and when we work and to unlock that flexibility and innovation for our colleagues offering them the opportunity to work flex across their home, Sage offices or customer sites.We invite you to join us and help us write our next chapter. Follow us on our social media sites to join in conversations about open positions and company news! #lifeatsage #sagecareers. If you would like support with your application (or require any adjustments) please contact us at careers@sage.com for assistance. All qualified applicants will be thoughtfully considered and never discriminated against based on their race, color, age, religion, sexual orientation, gender identity, national origin, disability or veteran status.EOE AA/M/F/Vet/Disability Sage Software is an Equal Opportunity Employer. We comply with the laws set forth in the Equal Employment Opportunity in The Law poster: http://1sa.ge/EjaS30kzhpR

Keywords: Disability Solutions, Atlanta , Global Brand Experience Manager, Executive , Atlanta, Georgia

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