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Go to Market Retail Strategy Manager

Company: RemX Specialty Staffing
Location: Atlanta
Posted on: January 27, 2023

Job Description:

OVERVIEW: The Go to Market - Retail Strategy Manager is responsible for creating and communicating profitable produce items and programs focusing on retail sales customers. The manager will represent the company with customers and our broker network and present our products and services. The Go to Market Manager is responsible for understanding the produce industry and being able to recognize and analyze trends in the market. The GTM manager will communicate internally and externally with their key customers, keeping them aligned to with the market and company. ESSENTIAL JOB RESPONSIBILITIES/FUNCTIONS:

  • Develop and communicate the strategy to grow our Retail sales across all business channels.
  • Build new items that are on-trend and profitable for the organization.
  • Capitalize on each of our facilities strengths to improve capabilities and margins (e.g., Texas sourcing).
  • Leverage our Glendale office capabilities (QA, Finance, Logistics, Operations, etc.) by developing and implementing programs that are value-added for the overall business and can be leveraged with Food Service customers.
  • Create and maintain a database of all item specs, costs, and details so that we can easily track each product costs, ordering and storage details.
  • Create and maintain a database of all promotional programs with sales & profit results.
  • Continue to maximize the company's profitability by driving for increased distribution, assortment, and market share within each individual customer.
  • Understand the current trends within the retail business channel, analyze the competition and increase the company's market share regionally and nationally.
  • Must be able to network effectively to make new contacts and drive incremental sales.
  • Represent the company as educator and solution provider to support all customer needs. Must be able to attend and participate in food shows and related events including training sessions.
  • Drive Social Media content to generate awareness and excitement for our brands.
  • Provide outstanding customer service to each customer. COMPETENCIES:
    • Be a customer focused problem solver.
    • Demonstrate an ability to influence outcomes through Thought Leadership.
    • Be comfortable with change and capable of innovation.
    • Show personal responsibility for delivery of work product.
    • Be a strategic thinker who can execute on the company's vision. WORK ENVIRONMENT: The employee may be exposed to extreme cold environment. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. PHYSICAL DEMANDS: The employee must frequently lift and/or move up to 25 pounds. Specific vision abilities required by this job include Close vision and Peripheral vision. While performing the duties of this Job, the employee is regularly required to stand; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is occasionally required to walk. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. QUALIFICATIONS:
      • Minimum three years fresh produce sales experience
      • Retail sales experience preferred
      • Knowledge of current foodservice and retail customers
      • Ability to travel frequently
      • Must have knowledge of Microsoft operating programs including Excel, Word and PowerPoint
      • Ability to speak comfortably in large groups of people and make presentations when needed

Keywords: RemX Specialty Staffing, Atlanta , Go to Market Retail Strategy Manager, Executive , Atlanta, Georgia

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