Associate Media Manager
Company: The Home Depot
Location: Atlanta
Posted on: January 27, 2023
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Job Description:
Position Purpose:
The Associate Media Manager is responsible for supporting the
planning, project management, legal process and internal
collaboration supporting our media partnerships strategy.
Responsibilities include but are not limited to: Legal process
stewardship, partnership and negotiation strategies and tactics,
project coordination and stewardship of media partnership
management in conjunction with marketing goals. Position oversees
management of media partnerships, contract negotiations, legal
process stewardship -and project management. -
Major Tasks, Responsibilities & Key Accountabilities:
45% Campaign Management - Manage some components of addressable
channel campaigns directly, implementing larger strategy into each
plan, including bidding, targeting, channel unit/ad creation, etc.
with autonomy; Help to develop and support test & learn agendas;
Track and ensure channel performance standards are met or
exceeded
40% Channel Management - Support omni-channel planning,
buying/activating and reporting for all programs and campaigns with
autonomy, ensuring larger strategy is implemented as part of each
program and/or campaign; Involved in agency and partner management
and integration into workflows
15% Organizational Alignment - Build relationships and handle
communications and feedback loops with key internal and external
stakeholders, including channel and platform partners, agencies,
etc; Ensure best practices are utilized/shared; Act as an informal
leader and mentor within the channel organization
Nature and Scope:
This position typically reports to Manager or Media/Sr. Manager of
Media
This position has 0 Direct Reports
Environmental Job Requirements:
Environment:
1. Located in a comfortable indoor area. Any unpleasant conditions
would be infrequent and not objectionable.
Travel:
No travel required.Standard Minimum Qualifications:
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.
Education Required:
The knowledge, skills and abilities typically acquired through the
completion of a bachelor's degree program or equivalent degree in a
field of study related to the job.
Years of Relevant Work Experience:
3 years
Physical Requirements:
Most of the time is spent sitting in a comfortable position and
there is frequent opportunity to move about. On rare occasions
there may be a need to move or lift light articles.
Preferred Qualifications:
- 3+ years of experience actively managing and implementing large
omni-channel digital programs and budgets at an agency and/or large
retailer
- Previous experience with retail websites and analytics
- Previous experience working with large established digital
properties such as Google, Youtube, Bing, Yahoo, Facebook
experience with newer properties such as Pinterest and Twitter a
major plus
- Solid understanding of technical pieces of digital marketing such
as website analytics, audiences, data feeds, tracking codes,
etc.
- Presentation and writing skills
- Previous experience leading partnership contract negotiation
and/or media buys
- 1-2 years of experience managing agency or media partnerships
- 2-3 years of project management experience
- Experience working with legal and procurement teams is a plus
Knowledge, Skills, Abilities and Competencies:
- Action Oriented
- Collaborates
- Drives Engagement
- Communicates Effectively
- Customer Focus
- Drives Results
- Manages Conflict
Pay Rate: -
Keywords: The Home Depot, Atlanta , Associate Media Manager, Executive , Atlanta, Georgia
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