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Director, Product Marketing

Company: Seismic
Location: Atlanta
Posted on: September 24, 2022

Job Description:

As a member of the product marketing team you will help lead the messaging and GTM for our platform, API and developer tools strategy. You will partner with the product organization to bring new products and enhancements through our go-to-market launch process. You will be an expert in every facet of the customer journey and the developer experience. -
What you will be doing:
As the Director of Product Marketing reporting to the Senior Director of Product Marketing you will lead the positioning, messaging and go-to-market strategies for Seismic's platform, APIs and developer portal. You will use your knowledge of the product area and key buyer persona(s) to help define, prioritize, launch and grow capabilities, and to tell the Seismic story in a way that clearly articulates differentiation and value. Specific activities include:


  • Manage and mentor a small team of product marketing managers (initially one person).
  • Partner with PM to establish the go-to-market vision and strategy for the product area, including identifying and defining market opportunities for the product area and helping build business cases for expanding market presence or entering new markets.
  • Work on plans to support our partner ecosystem to craft GTM plays that can be executed by both the Seismic sales teams as well as channel partners to drive revenue growth through technology integrations.
  • Lead and develop product positioning and messaging by understanding our brand, customer needs, API & integrations product roadmap, market trends, and competitive landscape.
  • Ensure content and campaign strategies are centered around buyer needs. Provide source documents to downstream teams.
  • Oversee major product launches within product area including creating market requirements, launch plan, collateral; and partnering cross-functionally to drive execution of marketing, enablement, and adoption/growth.
  • Serve as market-facing subject matter expert (SME) for the product area and interface with sales enablement, industry analysts, customers and prospects.
  • Establish strategies to drive retention, upsell and cross-sell for the product area.

    What you bring to the team:

    • 10+ years' experience in product marketing at a SaaS company, preferably in the sales or mar-tech space
    • 2+ years of people management experience, preferably within high-growth startups, with a track-record of helping team members achieve their goals
    • Experience working with and launching API Toolkit, Technology Integrations and Developer Programs a plus, but not required
    • Proven ability to work collaboratively with product marketing peers and teams to achieve shared outcomes for the business - -
    • Proven ability to work with product and go-to-market teams to bring new products to market and meet or over-achieve goals
    • Exceptional written and verbal storytelling ability, including synthesizing insights and ideas into simple, succinct narratives
    • Strong ability to understand complex considerations and then frame in a simple manner to drive collective understanding, alignment, and decision-making
    • Experience using customer, competitive and market intelligence to inform product roadmap and GTM strategy
    • MBA, EMBA or equivalent advanced degree preferred

      What we have for you: (US)

      • Generous paid vacation, sick leave, and holiday benefits, including an end-of-year company shutdown -
      • Competitive---medical, dental and vision plans, as well as---an optional Health Savings Account with a company contribution - - -
      • Paid parental leave and family caregiver leave - - -
      • Enhanced fertility and egg freezing benefits - -
      • 401(k) plan with annual company match - - -
      • Monthly stipend for cell phone expenses - -
      • Flexible work schedule--- - - -
      • Seismic Cares employee volunteer program--- - -
      • #OneSeismic culture that celebrates wins, encourages autonomy,---ownership,---and transparency--- -

        #LI-SM1
        #LI-Remote

Keywords: Seismic, Atlanta , Director, Product Marketing, Executive , Atlanta, Georgia

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