Director, Planning

Company: GroupM
Location: Atlanta
Posted on: September 24, 2022

Job Description:

GroupMdirector, planningNEW YORK, NYOverview:We are looking for an Integrated Planning, Director to join our team, responsible for acting as the day-to-day liaison between the client and media community providing leadership, strategic direction, and input for media plans.Your Impact:Utilizing your experience and media skills, you will push innovative thinking and set challenging team goals and objectives. More specifically, you'll

• Lead all media planning and buying aspects as assigned accounts
• Monitor client programs and day-to-day business activity
• Direct, develop, and oversee planning objectives and strategies that coincide with the client's marketing direction
• Lead and direct all core partners as part of the entire solution, including TV, social search, mobile, print, OOH, and other emerging platforms
• Oversee the flow of client media-related issues while creating solutions and resolving problems
• Provide POV on various media in the marketplace
• Build and maintain effective working relationships internally and with client, media vendors, and GroupM teams
• Sell agency's services and capabilities in new business pitches to prospective clients
• Oversee budget allocation process for media and fees across all media platforms
• Lead team in completing monthly staffing and revenue projections
• Other duties and responsibilities as assignedYour Qualifications:
  • 10+ years of directly related media experience
  • Complete knowledge of all aspects of media
  • Solid understanding of interactive research tools, including Ad Relevance, @Plan, and Media Metrix
  • Understanding of the principles of marketing and advertising, as well as media concepts and terms, creative and budget requirements
  • Fluent in mathematical concepts with an ability to translate data into well-articulated ideasAbout GroupM:GroupM is the world's leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM's portfolio includes Data & Technology, Investment, and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business. Take A Virtual Office Tour: GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, themore greatwork we can create together.

Keywords: GroupM, Atlanta , Director, Planning, Executive , Atlanta, Georgia