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Field Marketing Manager

Company: Careerbuilder-US
Location: Atlanta
Posted on: September 24, 2022

Job Description:

Responsibilities Develop and own quarterly strategic go to marketing plans to amplify brand visibility, yield high demand and achieve pipeline and revenue growth objectives with input from local sales team and sales leaders. Serve targeted geographies and verticals across Canada including Vancouver, Alberta, Prairies, Greater Toronto Area (GTA), Quebec, Maritimes, and Ottawa. As a trusted advisor to sales, you understand territory pipeline mix, design, and implement integrated marketing programs that drive new customer logos and new business with existing customers. Serve as the primary point of contact and continuously engage with sales teams and leaders to communicate, coordinate, and maximize impact of marketing initiatives. Build and maintain relationships with local sales teams, channel, alliance, OEM, and corporate marketing teams. Strategize, plan, and collaborate with channel team to develop lead-gen. Develop deep understanding of target audience, including pain points, spending profiles, key projects, and initiatives, and competing solutions. Build integrated marketing programs to deliver a comprehensive customer acquisition journey. Drive and execute account-based marketing (ABM) within designed framework aligning to sales needs and goals. Identify relevant industry events and secure appropriate level of participation. Align and customize global campaigns to fit regional needs. Execute multi-touch demand generation programs that build pipeline to meet quarterly goals. Act as liaison between corporate marketing and the field; be the face of marketing to the field sales teams, and conversely communicate needs and results of the field back to corporate marketing. Coordinate and manage all regional events, including seminars, webinars, executive conferences & roundtables, tradeshows, networking events, and user group meetings. Track lead flow and measure ROI for all activities through metrics analysis and reporting to evaluate results against goals and use learning's to drive improvement. Actively manage the regional funnel. Deploy creative solutions and tactics to increase in-region pipeline performance. Establish and proactively manage regional budget, being vigilant in tracking and effective in spend. Job Requirements:Requirements

Minimum 7+ years of experience in a high-tech B2B marketing role in either field marketing or account-based marketing. Fluency in French a plus (please apply with an English CV/resume) Proven track record of working with sales leaders to build and deliver marketing and business results to achieve company goals. Able to lead through influence and build consensus via collaboration across all functions and levels in the organization. Strong analytical skills: proficient with Salesforce in gathering analytics, ability to measure effectiveness of programs and extract actionable insights. Understanding of datacenter infrastructure and virtualization technologies. Proven experience in successfully implementing or influencing an account-based marketing strategy, preferably across large enterprise accounts. Experience in vertical marketing Strong project management, negotiation and decision-making skills and the ability to perform in a fast-paced and high-energy environment. Creative thinker and program builder with a can-do positive attitude. Excellent at networking and building relationships. Extensive experience in localizing and executing global integrated campaigns, with a demonstrated track record of exceptional achievement in field marketing for high-tech B2B companies. Travel is currently light, if any, based on evolving pandemicpolicies. Bachelor's degree in Marketing, Business, Communications, or a related discipline.

Keywords: Careerbuilder-US, Atlanta , Field Marketing Manager, Executive , Atlanta, Georgia

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