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Demand Generation Marketing Manager

Company: Leica Geosystems part of Hexagon
Location: Atlanta
Posted on: August 7, 2022

Job Description:

What we are looking for: A Demand Generation Marketing Manager who has a bachelor's degree in Marketing, Business, Communications, or related field and 5+ years of marketing experience in a digital demand gen marketing role. Position is preferably located in Atlanta, GA, but open to remote applicants within the continental U.S. How you will contribute: --- Collaborate with Industry and Product Marketing on go-to-market strategy, and support implementation of global marketing programs within US and Canada --- Develop Region annual plans for demand generation content programs, aligned to sales priorities and revenue targets --- Conduct internal and external research to identify relevant topics; create an overall content strategy/marcom framework --- Collaborate with content development teams to create assets for campaign execution --- Work with design team to create website content navigation experience; self-publish content on WordPress websites --- Define channel strategy for content distribution and manage execution through each channel, working with external agencies, media providers and platforms (ex. Paid Social, Paid Search, 3rd party Media, Terminus ABM) --- Create automated email nurture campaigns in marketing automation tool (Salesforce/Pardot) --- Develop scripts for lead development rep outreach and follow-up --- Monitor analytics and identify ways to improve program performance --- Proactively engage with sales teams (internal and distributor sales channels) to coordinate, communicate, and optimize the impact of marketing initiatives What you bring to the table:

  • Possess knowledge and prior use of marketing technologies such as marketing automation tools (ex. Pardot, Eloqua, Hubspot), Salesforce.com, analytics tools (Google, DOMO, Tableau), Social Management (Sprout, LinkedIn, Facebook)
  • Proficient in WordPress CMS publishing
  • Passionate about sales and marketing alignment and working closely to collectively drive revenue
  • Understand that the customer's journey isn't linear, and best practices to effectively engage the buyer through multiple channels
  • Guided by the needs of the customer and developing a meaningful dialog through content
  • Highly analytical; make decisions based on data
  • Strong self-drive and sense of accountability
  • True collaborator and willingness to work in a global matrixed organizationHexagon is an Equal Employment Opportunity and Affirmative Action employer. We are committed to considering all qualified applicants for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or other characteristic protected by law.At Hexagon, we work to be the place where a diverse mix of talented people want to come, to stay and do their best work. We know our company runs on the hard work and dedication of our passionate and creative employees, and that diversity of thought makes us better each day.

Keywords: Leica Geosystems part of Hexagon, Atlanta , Demand Generation Marketing Manager, Executive , Atlanta, Georgia

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