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Marketing & Communications Manager

Company: 3B Scientific
Location: Tucker
Posted on: August 7, 2022

Job Description:

3B Scientific is seeking a Marketing and Communications Manager for our office in Tucker, GA. In this role, you will play an essential part in the conceptual planning, creative design and implementation of high-performance e-mail and digital campaigns, as well as print and event management across the US & LATAM markets. -You will be responsible to lead the US design team and coordinate activities with our German based headquarters. As 3B Scientific's Marketing and Communications Manager, you work in close collaboration with our global Product Management, Marketing and Sales teams. -Further the development of e-mail, social media and CRM strategies for new customer acquisition and customer binding, you will play an important role basing your proposals on data analyses.
Responsibilities -

  • Plan, track and oversee US marketing budget
  • Management and coordination of in-house design team
  • Design and schedule of email marketing activities including email campaigns, lead nurturing, drip campaigns, etc. using HubSpot
  • Management of online marketing activities including development/optimization of PPC, landing pages, Social media, webinars, surveys and re-marketing campaigns
  • Copy writing for all activities consistent with brand messaging and standards
  • Management and maintenance of in-house mailing and suppression lists, including importing data into CRM, updates and hygiene within the system
  • Generation of routine site analytics reports, analyzing site traffic data and providing improvement recommendations to management
  • Creation of online, cross-channel promotional campaigns for major initiatives such as new product launches, trade show events, etc.
  • Identification and management of new online initiatives supporting social media tie-ins
  • Motivation to learn and keep up-to-date with the latest industry best-practices, online B2B2C marketing trends, etc.
  • Mindset to "roll up the sleeves" and work with the cross-functional marketing team on major initiatives
  • Trade show planning, booking and logistics including booth layouts, booking travel & services, documentation of expenses, post-event follow up
  • Source promotional and advertising materials, obtain competitive pricing
  • Creation and presentation of research and reports
  • Other duties as assigned
    • Education: BA or BS required (Marketing, Business Administration)
    • 5+ years experience in a marketing function, with direct experience creating/managing online/email marketing campaigns
    • Experience with analytics (Google Analytics preferred)
    • Proficiency with MS Office, HubSpot, Adobe Creative Cloud and HTML
    • Ability to work and think through problems both independently/self-propelled and in a team-oriented environment
    • Must have track record of success managing multiple priorities and projects, as well as strong written and oral communications skills
    • Valid driver's license, strong work ethic, ability to work under pressure and in a team, flexible, loyal, and reliable
    • Knowledge of NetSuite, Salesforce, SAP and proficiency in the Spanish language a plus
    • Some domestic and international travel required

Keywords: 3B Scientific, Atlanta , Marketing & Communications Manager, Executive , Tucker, Georgia

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