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Manager Marketing

Company: Acuity Brands
Location: Conyers
Posted on: August 7, 2022

Job Description:

We Light the Way!Acuity Brands, Inc. (NYSE: AYI) is a market-leading industrial technology company. We use technology to solve problems in spaces and light. Through our two business segments, Acuity Brands Lighting and Lighting Controls ("ABL") and the Intelligent Spaces Group ("ISG"), we design, manufacture, and bring to market products and services that make the world more brilliant, productive, and connected. We achieve growth through the development of innovative new products and services, including lighting, lighting controls, building management systems, and location-aware applications.Job SummaryAcuity Brands Lighting is seeking a Manager, Brand and Product Marketing. The ideal candidate is well versed and passionate about marketing and an experienced brand and product ambassador. This role requires an individual that can lead in the transformation from product marketing to brand marketing and understands marketing in an organization that is built on a house of brands.The Marketing Brand Manager is responsible for the development of integrated marketing plans that position the Lithonia Lighting Commercial Indoor brand as a leader in the industry. The best candidate will be able to apply marketing strategies to promote a brand's value proposition and introduce new product innovations into the marketplace that drive mindshare to market share.Key Tasks & Responsibilities (Essential Functions)Key responsibilities include but are not limited to: creating brand awareness campaigns, developing product specific content for new product launches and sustaining product updates and creating sales enablement tools to help drive revenue growth of the products and solutions. Brand marketers work directly with product portfolio managers and engineering teams and are collaborators with the broader marketing organization. This individual is the subject matter expert for all marketing activities related to the brand.Break-down Of Core Responsibilities(30%) - Own strategy and execution of Brand/Product Category Marketing Plan

  • Outside of new product introductions you will own creation of an annual marketing plan for your category or brand, which will include thought leadership, social media, paid advertising, demand generation campaigns, etc. You will own the strategy and vision of the marketing plan and messaging, write copy and project manage the execution.
  • Coordinate pieces of your marketing plan with training, events, PR, website, channel, and customer marketing teams
  • Occasionally participate or gather voice of customer, voice of sales insights
  • Sustaining marketing efforts: create new web content, identify and fix web or product data errors, coordinate and/or support events, trainings, and sales enablement efforts for sales channels
  • Support and possibly lead strategic priority initiatives for the business(60%) -- Own the marketing plans & messaging for new product introductions and product updates.
    • Product Launch Communications plans - direct PM partner for PDS, create messaging maps for complete marketing plan with other marketing partners, execute tactics
    • Sustaining product marketing needs: enter new/update product marketing data, update collateral, work with matrix partners to update their materials (flipbooks, catalogs, campaign content, counter loops, merchandise), etc.
    • Communicate and coordinate with Sales teams to bring back this knowledge to the team for better messaging and target audience understanding(10%) - Team Productivity and Marketing SME
      • Improve, maintain, or create new processes and standard work to ensure productivity for launch communications, marketing project tracking, root-cause-countermeasure marketing metrics for team and business
      • Attend business unit and matrix partner collaboration and operations meetings: participate, report-out, take new actions/projects
      • Utilize marketing best practices in marketing projectsEducation (minimum Education Required)Bachelor of Business Administration in MarketingExperience (minimum Experience Required)
        • Proven success in time management and an ability to deliver results on multiple projects.
        • Superior oral and written communication skills with attention to detail and superior follow-through.
        • 3-5 years of marketing and/or sales experience with an emphasis on B2B marketing and demand generation.Physical Requirements
          • Sedentary Work Travel Requirements
            • 1-20% We invite you to apply today to join us as We Light the Way to a Brilliant, Productive, and Connected World!We value diversity and are an equal opportunity employer. All qualified applicants will be considered for employment without regards to race, color, age, gender, sexual orientation, gender identity and expression, ethnicity or national origin, disability, pregnancy, religion, covered veteran status, protected genetic information, or any other characteristic protected by law.Please click here and here for more information.Accommodation for Applicants with Disabilities: As an equal opportunity employer, Acuity Brands is committed to providing reasonable accommodations in its application process for qualified individuals with disabilities and disabled veterans. If you have difficulty using our online system due to a disability and need an accommodation, you may contact us at (770) 922-9000. Please clearly indicate what type of accommodation you are requesting and for what requisition.Any unsolicited resumes sent to Acuity Brands from a third party, such as an Agency recruiter, including unsolicited resumes sent to an Acuity Brands mailing address, fax machine or email address, directly to Acuity Brands employees, or to Acuity Brands resume database will be considered Acuity Brands property. Acuity Brands will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.Acuity Brands will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor, but does not have the appropriate approvals to be engaged on a search.E-Verify Participation Postere-verify.goveeoc.gov

Keywords: Acuity Brands, Atlanta , Manager Marketing, Executive , Conyers, Georgia

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