Manager Marketing
Company: Acuity Brands
Location: Conyers
Posted on: August 7, 2022
Job Description:
We Light the Way!Acuity Brands, Inc. (NYSE: AYI) is a
market-leading industrial technology company. We use technology to
solve problems in spaces and light. Through our two business
segments, Acuity Brands Lighting and Lighting Controls ("ABL") and
the Intelligent Spaces Group ("ISG"), we design, manufacture, and
bring to market products and services that make the world more
brilliant, productive, and connected. We achieve growth through the
development of innovative new products and services, including
lighting, lighting controls, building management systems, and
location-aware applications.Job SummaryAcuity Brands Lighting is
seeking a Manager, Brand and Product Marketing. The ideal candidate
is well versed and passionate about marketing and an experienced
brand and product ambassador. This role requires an individual that
can lead in the transformation from product marketing to brand
marketing and understands marketing in an organization that is
built on a house of brands.The Marketing Brand Manager is
responsible for the development of integrated marketing plans that
position the Lithonia Lighting Commercial Indoor brand as a leader
in the industry. The best candidate will be able to apply marketing
strategies to promote a brand's value proposition and introduce new
product innovations into the marketplace that drive mindshare to
market share.Key Tasks & Responsibilities (Essential Functions)Key
responsibilities include but are not limited to: creating brand
awareness campaigns, developing product specific content for new
product launches and sustaining product updates and creating sales
enablement tools to help drive revenue growth of the products and
solutions. Brand marketers work directly with product portfolio
managers and engineering teams and are collaborators with the
broader marketing organization. This individual is the subject
matter expert for all marketing activities related to the
brand.Break-down Of Core Responsibilities(30%) - Own strategy and
execution of Brand/Product Category Marketing Plan
- Outside of new product introductions you will own creation of
an annual marketing plan for your category or brand, which will
include thought leadership, social media, paid advertising, demand
generation campaigns, etc. You will own the strategy and vision of
the marketing plan and messaging, write copy and project manage the
execution.
- Coordinate pieces of your marketing plan with training, events,
PR, website, channel, and customer marketing teams
- Occasionally participate or gather voice of customer, voice of
sales insights
- Sustaining marketing efforts: create new web content, identify
and fix web or product data errors, coordinate and/or support
events, trainings, and sales enablement efforts for sales
channels
- Support and possibly lead strategic priority initiatives for
the business(60%) -- Own the marketing plans & messaging for new
product introductions and product updates.
- Product Launch Communications plans - direct PM partner for
PDS, create messaging maps for complete marketing plan with other
marketing partners, execute tactics
- Sustaining product marketing needs: enter new/update product
marketing data, update collateral, work with matrix partners to
update their materials (flipbooks, catalogs, campaign content,
counter loops, merchandise), etc.
- Communicate and coordinate with Sales teams to bring back this
knowledge to the team for better messaging and target audience
understanding(10%) - Team Productivity and Marketing SME
- Improve, maintain, or create new processes and standard work to
ensure productivity for launch communications, marketing project
tracking, root-cause-countermeasure marketing metrics for team and
business
- Attend business unit and matrix partner collaboration and
operations meetings: participate, report-out, take new
actions/projects
- Utilize marketing best practices in marketing projectsEducation
(minimum Education Required)Bachelor of Business Administration in
MarketingExperience (minimum Experience Required)
- Proven success in time management and an ability to deliver
results on multiple projects.
- Superior oral and written communication skills with attention
to detail and superior follow-through.
- 3-5 years of marketing and/or sales experience with an emphasis
on B2B marketing and demand generation.Physical Requirements
- Sedentary Work Travel Requirements
- 1-20% We invite you to apply today to join us as We Light the
Way to a Brilliant, Productive, and Connected World!We value
diversity and are an equal opportunity employer. All qualified
applicants will be considered for employment without regards to
race, color, age, gender, sexual orientation, gender identity and
expression, ethnicity or national origin, disability, pregnancy,
religion, covered veteran status, protected genetic information, or
any other characteristic protected by law.Please click here and
here for more information.Accommodation for Applicants with
Disabilities: As an equal opportunity employer, Acuity Brands is
committed to providing reasonable accommodations in its application
process for qualified individuals with disabilities and disabled
veterans. If you have difficulty using our online system due to a
disability and need an accommodation, you may contact us at (770)
922-9000. Please clearly indicate what type of accommodation you
are requesting and for what requisition.Any unsolicited resumes
sent to Acuity Brands from a third party, such as an Agency
recruiter, including unsolicited resumes sent to an Acuity Brands
mailing address, fax machine or email address, directly to Acuity
Brands employees, or to Acuity Brands resume database will be
considered Acuity Brands property. Acuity Brands will NOT pay a fee
for any placement resulting from the receipt of an unsolicited
resume.Acuity Brands will consider any candidate for whom an Agency
has submitted an unsolicited resume to have been referred by the
Agency free of any charges or fees. This includes any Agency that
is an approved/engaged vendor, but does not have the appropriate
approvals to be engaged on a search.E-Verify Participation
Postere-verify.goveeoc.gov
Keywords: Acuity Brands, Atlanta , Manager Marketing, Executive , Conyers, Georgia
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