Local Marketing Manager - South Division
Company: Hooters of America, LLC
Location: Atlanta
Posted on: June 25, 2022
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Job Description:
Overview
Executes, communicates, and coordinates all marketing programs
within assigned division. -This field level marking position
ensures execution of local, HOA specific and national marketing
initiatives in their divisional restaurants. Work with local
operations leadership to identify and capitalize on opportunities
to efficiently increase dine-in sales, improve customer engagement
and elevate the Hooters Girl image. Work to ensure clear
communication between marketing and divisional field operators on
in order to build traffic and drive sales. - Work closely with the
Regional and Divisional leaders to ensure local marketing dollars
are invested to build traffic and drive sales with a strong
measured ROI. Work closely with ME3 agency partners to coordinate
local activity and social media messaging. Manage responses to all
regional charity request all while driving awareness and brand
reach. Create and drive local market awareness around our dine in,
to go, catering business to include networking, building
relationships with corporate partners, resulting in building
traffic and driving sales. Identify best practices and track
metrics in order to maximize successful strategies. - -
This position requires 25% travel among various states within this
region Alabama, Georgia, Arkansas, Mississippi, Tennessee,
Florida
Responsibilities
- - - - - - - Act as a local community brand ambassador by
proactively identifying target businesses, social organizations,
etc in order to
- - - - - build partnerships, drive traffic to local events at
stores
- - - - - - - Ensure internal brand marketing standards are
communicated to stores for any event taking place inside the
restaurant and
- - - - - especially any event that involves Hooters Girls in the
market, at external promotional events
- - - - - - - Build and execute promotional tactics to convert the
partnerships into new customers and/or drive visit frequency
- - - - - - - Manage all inquiries for local store marketing /
charity opportunities to drive traffic and develop
relationships
- - - - - - - Manage customer reviews / response process for local
stores
- - - - - - - Work closely with social media agency partners, VP of
Digital Marketing and VP of Brand Marketing on brand social
media
- - - - - strategy with content provided from brand and
create/source local content within brand guidelines
- - - - - - - Implement and manage team of social media ambassadors
to personalize and amplify national message with focus on local
- - - - - content across Instagram and Facebook
- - - - - - - Partner with DO's, RM, and GM's to ensure clear
communication and coordination of event calendars for major
national/local
- - - - - programs -
- - - - - - - Manage and track execution and success of the
Corporate Card Program
Qualifications
--- - - - - - - - - Preferred bachelor degree in business,
marketing or related subject
--- - - - - - - - - 5+ years' experience in restaurant
marketing
--- - - - - - - - - Experience analyzing restaurant sales data to
build a marketing strategy and action plan
--- - - - - - - - - Experience building grassroots marketing plans
that deliver a positive ROI
Keywords: Hooters of America, LLC, Atlanta , Local Marketing Manager - South Division, Executive , Atlanta, Georgia
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