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Manager, Data and Analysis

Company: Digitas North America
Location: Atlanta
Posted on: May 16, 2022

Job Description:

As Manager, you'll drive strategic marketing growth for clients and inspire a team of analysts and senior analysts. You'll work to surpass client goals through brand campaigns, acquisition campaigns, site optimization, and/or online testing strategy. Day-to-day, your role includes:

  • Providing and presenting strategic data-driven recommendations across channels to improve client decision-making and ROI
  • You'll work to surpass client goals through brand campaigns, acquisition campaigns, site optimization, and/or online testing strategy.
  • Building effective marketing strategies with other internal partners to optimize client budgets and programs
  • Leading a team of Analysts and Senior Analysts through regular client reporting, ensuring their growth as they progress through their career
    We're looking for strong, impactful work experience, which typically includes:
    • 5-7 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
    • Experience managing a team
    • Strong analytical, critical thinking, and problem solving skills
    • Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
    • Knowledge of digital data technologies (DMPs, Google Analytics)

Keywords: Digitas North America, Atlanta , Manager, Data and Analysis, Executive , Atlanta, Georgia

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