Digital Marketing Manager

Company: INXEPTION
Location: Atlanta
Posted on: May 16, 2022

Job Description:

About The Job Inxeption is looking for a highly analytical and strategic Digital Marketing / Paid Advertising Manager to join the Inxeption Marketing Team. As a paid advertising specialist, you will manage paid search campaigns on Google, Microsoft Ads, Facebook, LinkedIn and all other pay-per-click (PPC) marketing activities. A successful candidate will work with cross-functional marketing team members to maximize ROI, drive traffic and acquire new customers. Responsibilities Execute tests in paid advertising channels, collect and analyze data, and identify trends and insights Achieve maximum ROI and ROAS in paid search campaigns for various markets and products using analysis of data Track, report and analyze website analytics using a variety of tools Effectively manage campaign expenses by staying on budget, appropriately estimating monthly costs, and reconciling any discrepancies that may arise Craft and optimize copy for paid search ads, display ads, social media ads, and landing pages for paid search engine marketing campaigns Continually monitor, expand and optimize for keywords Continually research and analyze competitors and use insights to improve our paid campaigns and stay on top of trends and algorithm changes Requirements Bachelor's degree in a marketing or data analytics related field 3 years of experience and success managing PPC campaigns across Google, Bing, Paid Social and others Strong analytical skills Experience generating SEM reports and extracting actionable insights from large quantities of data Experience working in an ecommerce environment Experience selling with B2B or industrial products and services Proficient in generating website traffic, and converting visitors into leads and completed purchases Analytical and able to extract meaning from data and use this to optimize the team---s approach Expertise in tools such as Google Ads, Microsoft Ads, LinkedIn Campaign Manager, Google Analytics, SEMRush, SpyFu, etc. Thorough knowledge of search ranking and optimization factors Able to manage multiple competing priorities, choosing to execute activities that will deliver the greatest impact Familiar with HTML/CSS, Adobe Creative Suite, Tableau/SQL About Inxeption Inxeption is the Industrial Commerce SuperApp. Its secure and scalable cloud-based digital commerce platform brings the ease of consumer e-commerce to B2B. Companies of any size in any industry can drive more sales, gain operational visibility, and realize cost savings. Inxeption Commerce Partners enjoy access to sell products on the Inxeption B2B marketplace and to develop new online commerce channels, as well as valuable applications that simplify and streamline logistics and other operations.

Keywords: INXEPTION, Atlanta , Digital Marketing Manager, Executive , Atlanta, Georgia