PR Account Director, FinTech
Company: ARPR
Location: Atlanta
Posted on: May 16, 2022
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Job Description:
ARPR is ranked as one of the top Tech PR Agencies in the nation
by O'Dwyers, and a Small Agency of the Year and Top Place to Work
by PRNews. Combined, our team executes integrated communications
campaigns that make news in outlets such as TODAY Show, TechCrunch
and WSJ, and drive leads using a strategic mix of content
marketing, social media and lead gen activities.
ARPR is seeking an account director with 4-7 years of marketing and
PR experience in financial technology public relations to play an
integral role in our growing FinTech practice group. So, if you are
a seasoned integrated communications practitioner who can think
critically under time constraints, has a proven track record of
media relations success and technical writing skills, and has a
passion for client service - this job is for you.
Responsibilities
EXECUTION/STRATEGY/CONSULTATION
Serve as an account lead and/or strategist on 3-5 key security
accounts, building great relationships with client contacts based
on trust and respect. Lead and execute diverse media relations
strategies and campaigns; produce high-caliber writing assignments
such as bylines, case studies, award submissions and rapid response
statements. Coach clients and provide feedback by leading internal
and client meetings, managing integrated comms campaigns, ensuring
the quality of work produced by junior team members and developing
key account plans (e.g., tradeshow activations, influencer
marketing plans, product launch plans, corporate messaging
portfolios, executive social strategies, etc.). In addition,
support an additional 2-3 accounts with technical skills (ideally,
media relations, content marketing and social media prowess) and
ideas/collaboration.
REPORTING
Measure clients' media, social media, lead gen and marketing
results and effectively translate analytics into actionable
insights and recommendations that constantly drive success and push
the boundaries of what a PR firm can achieve.
MENTORING AND COACHING
This role will co-lead ARPR's internship program with his/her
cohorts, as well as lend insights, provide feedback and offer
support to the leadership team as it relates to the cultivation of
junior team members and client service.
MARKETING AND BIZ DEV
Support company marketing through the curation of thought
leadership content and participating in speaking engagements. Drive
renewals and upsells for respective client portfolio. Occasionally
support new business pitches and proposal development, based on
lead origination, technical skills needed, etc.
Desired Skills/Proficiencies
Requirements
At ARPR we live by our team motto: Believe the best IN each other,
Want the best FOR each other and Expect the best FROM each other.
Our unprecedented commitment to professional development coupled
with our "jungle gym" of core capabilities and practice groups
creates an environment that not only helps us to PRopel what's
possible for our clients but offers a unique experience for our
employees to truly become PR powerhouses. We're also flexible, fun,
collaborative and always enter each day with the desire to be our
very best. Outside of all the fun, this position comes with a
robust benefits package and perks such as no dress code, commission
and bonus compensation programs, unlimited vacation and flexible
workweeks. This position will report to the leader of the FinTech
practice group while also being accountable to our whole Army of
Awesome
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Keywords: ARPR, Atlanta , PR Account Director, FinTech, Executive , Atlanta, Georgia
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