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Customer Marketing Manager

Company: Honeywell
Location: Atlanta
Posted on: May 16, 2022

Job Description:

Honeywell is charging into the Industrial IoT revolution with the establishment of Honeywell Connected Enterprise (HCE), building on our heritage of invention and deep, on-the-ground industry expertise. HCE is the leading industrial disruptor, creating software solutions to streamline and centralize the assets, people and processes that help our customers make smarter, more accurate business decisions. We are creating, innovating, and delivering solutions fast, challenging the way things have always been done, piloting new ways for all of us to work, and expecting our successes to set new standards for our customers and for Honeywell.KEY RESPONSIBILITIESCustomer Marketing Core responsibilities.

  • Establish strategic, integrated marketing plans ensuring clear objectives, measurable outcomes and demonstrated return on investment
  • Develop/adapt demand generation waterfalls to track prospects flow from lead to closed or won business
    • Understand the VoC and account for all aspects of the industrial buyer's journey
    • Create breakthrough messaging aligned with verticals, buyers and Honeywell
    • Design and execute demand generation and cross-sell campaigns to increase marketing generated pipeline (MGP) and while achieving a high return on marketing investment (ROMI)
    • Curate customer content for advocacy, use cases, website (honeywellforge.ai)
    • Work with experienced marketing services team to support marketing execution
    • Collaborate with HCI Product Marketing to provide sales enablement tools necessary to win business
    • Consult across the Connected businesses on effective strategies for generating customer demand, aligned to customer buying behaviors and the individual business go-to-market model
    • Collaborate with the Honeywell Brand Marketing to develop compelling positioning, messaging and programs to build awareness of the Honeywell brand(s) in the Commercial markets
    • Identify key activities to be supported by internal resources, ensuring necessary training, tools, management processes, oversight, and continuous improvement
    • Advance and organize functional expertise (Digital/Social, PR, Content, Tradeshow & Events, Regional Deployment, Data and Measurement) to deliver efficient and effective Marketing Communications
    • Drive consistency in process and approach for demand generation within Connected Enterprise, with ownership for umbrella campaigns. Optimize investment and establish end-to-end accountability WE VALUE
      • Strong communications skills - written, verbal and presentation
      • Experience in marketing to industrial verticals (Chemical, O&G, Metals, Pharma, Pulp & Paper, & Mining)
      • Leadership profile with proven ability to influence across businesses, functions and regions and build deep collaborative relationships
      • Deep expertise in creating integrated, multi-channel marketing plans: business, industry-specific and product-level plans
      • Results oriented with strong analytical and problem-solving skills.
      • Able to work across a direct and matrix team to deliver cohesive go-to-market strategy (4Ps)
      • Martec chops -- expertise in SFDC dashboard analysis, marketo and tableau
      • Effective change agent, constantly challenging conventional thinking, approach, and methodology to drive breakthrough results.
      • Ability to prioritize - It's important this person has the ability to prioritize tasks at hand, and this may include shifts in those priorities at any given time YOU MUST HAVE
        • Bachelor's Degree
        • 3 + years of experience in marketing to industrials (Manufacturing, Oil and Gas and/or Mining)
        • A strong ability to influence without authority. A person that can assert authority in an indirect way.

Keywords: Honeywell, Atlanta , Customer Marketing Manager, Executive , Atlanta, Georgia

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