Customer Marketing Manager
Company: Honeywell
Location: Atlanta
Posted on: May 16, 2022
Job Description:
Honeywell is charging into the Industrial IoT revolution with
the establishment of Honeywell Connected Enterprise (HCE), building
on our heritage of invention and deep, on-the-ground industry
expertise. HCE is the leading industrial disruptor, creating
software solutions to streamline and centralize the assets, people
and processes that help our customers make smarter, more accurate
business decisions. We are creating, innovating, and delivering
solutions fast, challenging the way things have always been done,
piloting new ways for all of us to work, and expecting our
successes to set new standards for our customers and for
Honeywell.KEY RESPONSIBILITIESCustomer Marketing Core
responsibilities.
- Establish strategic, integrated marketing plans ensuring clear
objectives, measurable outcomes and demonstrated return on
investment
- Develop/adapt demand generation waterfalls to track prospects
flow from lead to closed or won business
- Understand the VoC and account for all aspects of the
industrial buyer's journey
- Create breakthrough messaging aligned with verticals, buyers
and Honeywell
- Design and execute demand generation and cross-sell campaigns
to increase marketing generated pipeline (MGP) and while achieving
a high return on marketing investment (ROMI)
- Curate customer content for advocacy, use cases, website
(honeywellforge.ai)
- Work with experienced marketing services team to support
marketing execution
- Collaborate with HCI Product Marketing to provide sales
enablement tools necessary to win business
- Consult across the Connected businesses on effective strategies
for generating customer demand, aligned to customer buying
behaviors and the individual business go-to-market model
- Collaborate with the Honeywell Brand Marketing to develop
compelling positioning, messaging and programs to build awareness
of the Honeywell brand(s) in the Commercial markets
- Identify key activities to be supported by internal resources,
ensuring necessary training, tools, management processes,
oversight, and continuous improvement
- Advance and organize functional expertise (Digital/Social, PR,
Content, Tradeshow & Events, Regional Deployment, Data and
Measurement) to deliver efficient and effective Marketing
Communications
- Drive consistency in process and approach for demand generation
within Connected Enterprise, with ownership for umbrella campaigns.
Optimize investment and establish end-to-end accountability WE
VALUE
- Strong communications skills - written, verbal and
presentation
- Experience in marketing to industrial verticals (Chemical,
O&G, Metals, Pharma, Pulp & Paper, & Mining)
- Leadership profile with proven ability to influence across
businesses, functions and regions and build deep collaborative
relationships
- Deep expertise in creating integrated, multi-channel marketing
plans: business, industry-specific and product-level plans
- Results oriented with strong analytical and problem-solving
skills.
- Able to work across a direct and matrix team to deliver
cohesive go-to-market strategy (4Ps)
- Martec chops -- expertise in SFDC dashboard analysis, marketo
and tableau
- Effective change agent, constantly challenging conventional
thinking, approach, and methodology to drive breakthrough
results.
- Ability to prioritize - It's important this person has the
ability to prioritize tasks at hand, and this may include shifts in
those priorities at any given time YOU MUST HAVE
- Bachelor's Degree
- 3 + years of experience in marketing to industrials
(Manufacturing, Oil and Gas and/or Mining)
- A strong ability to influence without authority. A person that
can assert authority in an indirect way.
Keywords: Honeywell, Atlanta , Customer Marketing Manager, Executive , Atlanta, Georgia
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