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Paid Social Media Manager

Company: Jackson Spalding
Location: Atlanta
Posted on: January 17, 2022

Job Description:

PAID SOCIAL MEDIA MANAGER

Are you looking to join a hungry and humble team of thinkers, creators and achievers? Youve come to the right place.

Jackson Spalding is an award-winning PR and marketing agency that helps brands stand out to move those who matter most.

Fiercely creative and strategic, we work alongside our clients to help them connect with their audience and reach their goals. Jackson Spalding was built on the principle that there had to be a better way to run an agency. That means that we stay curious, have an open mind and ask questions to make sure we consistently achieve excellence with integrity.

About The Role

Were seeking a Paid Social Media Manager to join our growing team in Dallas or Atlanta, with the option to work a mix of in-office or remote.

In this role, youll develop strategies and lead implementation of social media advertising campaigns that meet client business objectives including strategy, creative content and timeline and budget development across a wide variety of clients.

About Jackson Spalding

Jackson Spalding is a public relations and marketing agency that helps brands break through to earn measurable audience attention, affinity and action. Through its integrated PR, digital marketing, advertising, brand strategy and creative services, the agency helps organizations better share their stories. Jackson Spalding was founded in 1995 with a vision to be the most trusted and respected agency in the industry and is proudly independently owned. With offices located in Atlanta, Dallas, Los Angeles and Athens, Ga., Jackson Spaldings clients include celebrated brands like Chick-fil-A, The Coca-Cola Company, Delta Air Lines, Google, L.L.Bean, Orkin, Primrose Schools, and Toyota, among others. Jackson Spalding was recognized as one of the best PR agencies in America by Forbes in 2020, has been featured on Best Places to Work lists, and has earned awards ranging from the SABREs to ADDYs.

Responsibilities

  • Provide guidance to junior social media specialists to ensure plans are executed and managed in a way that exceeds expectations and delivers against identified client KPIs.
  • Cultivate respecting and trusting relationships with clients and fellow team members.
  • Monitor campaign performance and provide actionable analysis and optimization recommendations.
  • Work with creative team to develop social media advertising content/copy that aligns with platform specifications and best practices. Write and edit copy as needed for social media ads.
  • Trackindustry trends and emerging social media communities and platform/audience-targeting capabilities. Share actionable learnings with internalteam(s).
  • Provide input for pitches and deliverables including but not limitedto social media advertising strategy, including opportunities on emergingplatforms and the latest audience-targeting capabilities.
  • Maintain and update repository of social media and digitalresources.
  • Participate in decision-making for social mediaassignments and teamdirection.
  • Manage agencys advertising accounts and campaign manager accounts and onboard other internal team members as needed.
  • Work effectively with fellow members of the Jackson Spalding Digital and Paid Mediateamsand our other interdisciplinaryteams (Client Advisory, Creative, PR, Analytics, etc.).
  • Coach junior members to build their social media advertising strategy skills to ensure creativity and innovation is reflected in their client recommendations.



    EDUCATION
    • Undergraduate degree inmarketing, communications or related field

      Requirements
      • Minimum of 5-7 years in social media and digital marketing.
      • Active on social media.
      • Advanced knowledge of social media advertising strategy and foundational knowledge of complementary digital marketing strategies.
      • Demonstrated success planning, implementing and reporting on full-funnel, objective-based paid social campaigns that delivered real business value.
      • Experience and competency running advertising and message performance tests on social channels.
      • Learners mindsetpassionate about social media marketing anddigitalmarketingtrends.
      • Demonstrated projectmanagementskills.
      • Diligent, responsible, organized and capable of managing multiple campaigns simultaneously.
      • Excellent copywriting andcopy-editingskills.
      • Strong attention to detail.
      • Advanced critical thinking skills.
      • Confident and compelling presenter.
      • Proficiency in Microsoft Office.
      • Comfortable learningnew software.
      • Advanced knowledge of digital marketing planning and buying options, including auction, cap, and reach and frequency buying.
      • Proficiency in social media advertising and analyticstools and platforms(Facebook Ads Manager, Facebook Business Manager,Twitter Ads,Twitter Analytics, LinkedIn Campaign Manageretc.).
      • Proficiency in social media and digital marketing pixels, tags, event tracking, and conversion attribution, including knowledge on installation and placement instructions and event mapping.
      • Proficiency in advanced audience creation and segmentation strategies related to paid social, including remarketing, website custom audiences, first-party data targeting, exclusion audiences and lookalike audiences.
      • Proficiency in digital campaign measurement, with the ability to identify KPIs that deliver key business value (ROAS, conversions, revenue value, etc.).
      • Experience and proficiency withone or more ofthe followinga plus:
      • Socialmediacommunity management and audit tools (Sprout, Falcon, Sprinklr)
      • SEO and SEM campaign tools (GoogleAdWords, Google Analytics)
      • Email marketing campaign software (MailChimp, Constant Contact)
      • Content management systems (WordPress)

        Employee Benefits

        We believe that great work starts by taking care of our people. Below are just some of the benefits we provide the JS team.
        • World-class health care
        • Profit-sharing
        • Unlimited sick days
        • 401k match + personal financial planning
        • Flexible work environment: This means that for roles where it makes sense, youll have the option to spend some of your time in our incredible workspaces (when it's safe to do so) and some of your time working remotely whether from home or elsewhere.

          Jackson Spalding is an equal opportunity employer.

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Keywords: Jackson Spalding, Atlanta , Paid Social Media Manager, Executive , Atlanta, Georgia

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