Online Marketing Manager

Company: Trilliant Group
Location: Atlanta
Posted on: November 23, 2021

Job Description:

At Trilliant, we---re committed to a world that---s always learning and to our talented team who makes it all possible. In the renewable energy lead gen space we are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology --- and each other to surpass these boundaries --- we create seeds of learning that become the catalyst for the world---s innovations, personal and global, large and small. We value Diversity, Equity and Inclusion. We value the power of inclusive culture, so we embed diversity and inclusion in everything we do. Trilliant promotes a company culture where differences are embraced as strengths, opportunities are equal and accessible, consideration and respect are the norm, and all employees are given the chance to reach their full potential. Through our talent, we believe that diversity and inclusion make us a more innovative and vibrant company. People are at the center of our company. We are committed to a sustainable environment and workplace ecosystem where talent can learn, grow, and thrive. Summary The Online Marketing Specialist is responsible for campaign management across various advertising platforms (we will train), which includes: campaign creation, strategic approach, performance analysis, optimization, reporting, and forecasting. The Online Marketing Specialist is expected to work collaboratively with a cross-functional team to deliver against the goals for the advertising campaigns and report on performance to internal stakeholders. Required skills and technical experience: Minimum of one year of experience in a digital marketing role. Experience or willing to learn following ad platforms: Google Ads, Microsoft Ads, Facebook Ads, LinkedIn Ads (including Google Ads Editor and Microsoft Advertising Editor). Proficiency with Microsoft Office Suite (specifically Excel, Word, and PowerPoint). Familiarity with Google Analytics. Ability to analyze and interpret marketing data/KPIs and evaluate paid media performance. Ability to collaborate well with a cross-functional team and communicate performance effectively with stakeholders. Knowledge of digital advertising industry, including current trends and best practices. Strong project and time management skills. The following are preferred but not required: Search Ads 360, Google Data Studio, Ad copywriting, Tableau, Salesforce/MarketingCloud. Job Requirements:General Responsibilities Responsibilities are applicable based on the position focus/channel. Create and launch new PPC campaigns and/or channels as needed. Monitor, optimize, and troubleshoot campaigns to performance goals. Conduct analysis that results in actionable insights and data-driven recommendations. Manage large monthly budgets across channels and campaigns and provide investment recommendations. Identify, communicate, and act on opportunities and risks proactively. Ensure campaigns follow best practices. Drive innovation within campaigns and channels. Report and present performance and recommendations to stakeholders. Collaborate across teams to test and optimize targeting, creative assets, and messaging to improve ROI.

Keywords: Trilliant Group, Atlanta , Online Marketing Manager, Executive , Atlanta, Georgia