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Vice President, Influencer Marketing

Company: Allison+Partners
Location: Atlanta
Posted on: November 22, 2021

Job Description:

Allison+Partners is a global marketing and communications agency driven by a collaborative approach to innovation and creativity. In our highly entrepreneurial environment, employees (or A+Pers) are encouraged to pursue their individual passions and are empowered to truly do things differently. Our team members create new offerings, seek out and work with clients they're passionate about, volunteer in local communities and drive cross-office committees focused on making our workplace inclusive, supportive and fun.
Our core values provide an internal guide to how we approach our workplace culture:

  • Exceed expectations
  • Be enthusiastic
  • Empower others
  • Nurture a collaborative environment
  • Be an entrepreneur
    We are seeking a Vice-President, Influencer Marketing to build and maintain best-in-class and leading edge knowledge of social media and digital communications platforms, methods and approaches in the development and execution of influencer marketing programs for clients. To act as the account lead on smaller and midsize pieces of business and/or to lead individual portions of larger pieces of business. To act as an ambassador across the agency for digital initiatives and help grow accounts and contribute to new business efforts. Responsibilities
    • Responsible for developing paid influencer engagement, social influencer, digital and content strategies for clients and new business plans
    • Maintain regular client contact, both verbal and written to develop a senior relationship
    • Oversee the development and implementation of influencer strategies and paid entertainment engagements
    • Create work plans and appropriately delegate assignments to team members
    • Forecast budgets, track project utilization and provide invoice details
    • Works with integrated teams to develop big picture programs vis----vis strategic planning, client development, etc.
    • Serves as resident expert on digital/influencer trends and related subjects
    • Writes and/or edits materials (Strategy, contracts, content)
    • Provide on-going strategic counsel for various clients
      • Manager or Director level experience at an agency or in-house with a similar focus
      • Passion in communications, marketing, digital and related field Allison+Partners provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, disability or genetics.

Keywords: Allison+Partners, Atlanta , Vice President, Influencer Marketing, Executive , Atlanta, Georgia

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