Marketing Director - Loss Adjusting
Company: Crawford & Company
Location: Norcross
Posted on: April 10, 2021
|
|
Job Description:
Excellence In Everything We Touch Position Summary The marketing
& communications team is responsible for telling the Crawford story
across all media. As we go to market, we must help audiences
connect the dots between each of our brands to build brand equity
and consistency in how all of our divisions tell our brand story.
This story must be equally reinforced internally so that we have
consistency in messaging. Reporting to the global presidents of
Loss Adjusting with matrix reporting to global marketing and
communications, the director of marketing for global Loss Adjusting
is responsible for leading the development and execution of
marketing programs based on proven marketing practices. This role
requires an experienced marketer and leader with solid brand
management as well as executional experience in marketing strategy,
product marketing, channel marketing, public relations, thought
leadership, social media and all aspects of marketing that increase
sell-through. The director of marketing is responsible for leading
the development of marketing strategies that increase awareness of
and demand for Crawfords services and demonstrating return
marketing investment. This position can be located in Atlanta,
Toronto or London Responsibilities --- Oversee planning, creating,
implementing and measuring the success of comprehensive marketing
programs that will enhance Crawford's sales, image and position
within the marketplace.--- Work with divisional leaders to develop
compelling sales materials across multiple media such as PowerPoint
presentations, sales sheets, white papers and other collateral, and
website copy that focuses on outcomes and client benefits.--- Plan
and coordinate organizational activities, establishing priorities
and timelines to meet designated goals and objectives.--- Works
with senior staff and department staff to develop and maintain a
strategic perspective and ensure timely execution of all
strategies, programs, and tactics.--- Acts as an internal voice to
generate new ideas and groundbreaking platforms to keep Crawford on
the forefront of innovation.--- Maintains a climate that attracts,
retains and motivates personnel in each market, and recruit, train,
appraise, supervise, support, develop, and guide qualified
personnel to further Crawfords image and goals.--- Develops and
oversees effective email marketing campaigns that target
prospective and current clients with content relevant to each
stakeholder--- Develops, coordinates and oversees programs,
technical assistance and resource materials to assist country level
teams in the marketing, communications and positioning of their
activities.--- Lead local marketing teams and facilitate internal
and external communications between key stakeholders to ensure
timely execution of new products, relevant marketplace POS and
artwork, partner agreements, and other essential materials.---
Develop, implement and monitor systems and procedures necessary to
the smooth operation of the marketing plans.--- Upholds the
Crawford Code of Conduct. Requirements --- 10+ years of marketing
leadership in a high-growth, innovative environment--- Five years
management responsibility--- Bachelors or Masters degree in
Business, Marketing or Communications field--- Exhibit strong
written and verbal communication skills along with excellent
presentation and facilitation skills. Has strong interpersonal
skills and demonstrated ability to develop stakeholder
relationships.--- Proven ability to work on multiple projects &
prioritize effectively.--- Experience writing in AP style and
upholding corporate brand and writing standards guidelines.---
Demonstrated strategic thinking, initiative, and creativity and
proven track record for innovation.--- Demonstrated ability to
collaborate and gain buy in from stakeholders to deliver results---
Excellent organization, communication, program, and process
management skills. Hands-on leadership and detail/process
orientation. Ability to problem solve, identify root causes of
obstacles and address fundamental--- Experience attracting, hiring,
retaining, and developing high-performing teams and individuals. A
motivating executive capable of instilling excitement and inspiring
others--- Strong analytical skills with the ability to analyze
significant amounts of information with attention to detail and
accuracy in order to make smart decisions and recommendations.---
Inspiring transformational leader and change agent capable of
setting bold strategic vision/direction and then enabling and
implementing change.--- Exceptional collaborator and influencer -
drives change through ideas, relationships and actions, systemic
and operational issues to accelerate results. Continuous
improvement orientation.--- Strong leadership skills and ability to
work effectively across divisions, geographies and all levels of
leadership. About Us People taking care of people. Its that simple.
At Crawford & Company, we treat our clients policyholders like our
own, helping to restore and enhance lives, businesses and
communities at all points of the claims management process.
Combining a legacy of nearly 80 years of unmatched experience with
global capabilities and industry-leading technology, Crawford is at
the forefront of change, while also staying firmly rooted to our
commitment to putting people first. We are guided by our collective
value system: RESTORE. At Crawford, we: --- Respect our culture of
integrity and ethical behavior, while embracing the unique talents
of the individual and encouraging an ownership mentality among
everyone.--- Are Empowered to advance the company mission and take
ownership of our individual career progression.--- Promote
Sustainability through a corporate culture in which employees are
good stewards of their communities.--- Emphasize Training and an
environment where employees continually seek and share knowledge
and are engaged and satisfied with their work.--- Are One Crawford,
embracing a global mindset thats inclusive, agile, mission-focused,
and customer-focused.--- Give Recognition, participating in an
environment where people are rewarded for jobs well done.--- Embody
an Entrepreneurial Spirit, sharing a passion to succeed, innovate,
and outpace our competitors. We believe in leading by example at
work and in our communities. We hail from more than 70 countries
and speak dozens of languages, reflecting the global fabric of the
audience we serve. Though our reach is vast, we proudly operate as
One Crawford: united in mission, vision and values. Learn more at
www.crawfordandcompany.com. In addition to a competitive salary,
Crawford offers you: --- Career advancement potential locally,
nationally and internationally. Crawford & Company has more than
700 locations in 70 countries--- On-going training opportunities
through every stage of your career--- Strong benefits package
including matching 401k; health, dental, and life insurance;
employee stock purchase plans; tuition reimbursement and so much
more. Crawford & Company participates in E-Verify and is an Equal
Opportunity Employer. M/F/D/V Crawford & Company is not accepting
unsolicited assistance from search firms for this employment
opportunity. All resumes submitted by search firms to any employee
at Crawford via-email, the Internet or in any form and/or method
without a valid written Statement of Work in place for this
position from Crawford HR/Recruitment will be deemed the sole
property of Crawford. No fee will be paid in the event the
candidate is hired by Crawford as a result of the referral or
through other means.
Keywords: Crawford & Company, Atlanta , Marketing Director - Loss Adjusting, Executive , Norcross, Georgia
Click
here to apply!
|
Didn't find what you're looking for? Search again!
Other Executive JobsAssistant Store Manager Description: O'Reilly is now hiring Assistant Store Managers who are dedicated to assisting Store Managers in developing team members who deliver excellent customer service and a positive customer experience. These (more...) Company: O'Reilly Auto Parts Location: Jonesboro Posted on: 04/19/2021 Digital Content Manager Description: WGCL-TV, a Meredith Corporation station, is in search of a highly-qualified, motivated candidate to fill the role of Digital Content Manager DCM . The DCM is a senior level position reporting to the (more...) Company: Meredith Corporation Location: Atlanta Posted on: 04/19/2021 Personal Lines Account Manager Description: Summary br The Personal Lines Account Manager services clients by handling new business installations, renewals and the service needs of clients by performing the following duties. br br --- Conducts (more...) Company: Pointenorth Insurance Group LLC Location: Atlanta Posted on: 04/19/2021 IT Infrastructure Manager Description: Portfolio Business:--Huber Engineered Materials--J.M. Huber Corporation is one of the largest privately held, family-owned companies in the United States. Established in 1883, we are a diversified, global (more...) Company: JM Huber Corporation Location: Atlanta Posted on: 04/19/2021 Domino's General Manager in Training - (Snellville) - Earn btw $10-15 per hour FIRST YEAR (4138) Description: ABOUT THE JOB You were born to be the boss. We know. You get up in the morning and you make sure everyone else in the house is doing what they need to do. Then you go to work and you make sure that everyone (more...) Company: Domino's Location: Lithonia Posted on: 04/19/2021 Restaurant Manager Description: In a world full of quick service options, Arby s is seeking to be different and better. When you work at Arby s, it will be more than a job it will be a place that prioritizes your growth and development (more...) Company: Arbys Location: Gainesville Posted on: 04/19/2021 Remote Data Access Systems Product Manager Description: A space technology company has a current position open for a Remote Data Access Systems Company: VirtualVocations Location: Norcross Posted on: 04/19/2021 Remote Configuration Manager Description: An information technology company is filling a position for a Remote Configuration Manager. Company: VirtualVocations Location: Atlanta Posted on: 04/19/2021 92Y Unit Supply Specialist - Warehouse Manager (Decatur,GA) Description: Job Description br br As a Unit Supply Specialist for the Army National Guard, you will ensure that your Unit and fellow Soldiers are well supplied and equipped for any mission. br br In this (more...) Company: Army National Guard Location: Decatur Posted on: 04/19/2021 Identity and Access Management Engineer Description: We currently have several contract opportunities for CyberArk Engineers. ul li Will be migrating accounts vaulted Company: GigNow Location: Atlanta Posted on: 04/19/2021 |