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Lead Product Marketing Manager

Company: AT&T
Location: Atlanta
Posted on: April 10, 2021

Job Description:

As the largest communications company in the world, more than 120 million customers count on us every day to deliver the wireless, Internet, data and advertising services that fuel their businesses and connect them to their world. You will find yourself connecting communications and technology with opportunities that will take you to places you never imagined.Learn more about AT's cutting edge opportunities with a wide range of career paths in emerging and ground breaking technologies. We're so much more than just a phone company!As a seasoned marketing professional, the AT Lead Product Marketing Manager understands the dynamics of the industry, new and emerging product technologies and applications. Additionally, they have a thorough understanding of AT customer needs, ensures the development of a compelling customer experience and is accountable for driving results. The ability to analyze and process information, produce viable options and then recommend the best strategy is paramount. They will deal daily with senior leadership to establish strategic plans and performance objectives for programs and will have insight to analyze and define scope with cross functional stakeholders. The focus in this position is assessing and/or formulating strategic and/or tactical plans based on company business initiatives. Key Roles and Responsibilities:Responsible for the success of a product or group of products through development and execution of comprehensive marketing plan. Typically viewed as product owner throughout the life cycle.Conducts multi-year product planning to determine product life-cycle decisions, ensure consistency with overall marketing and corporate strategy, and achieve product performance, revenue, market share, and profitability objectives.Evaluates AT capabilities and trends in the industry to develop market research plans to inform product strategy.Identifies end-user customer roles, understands and documents their unique needs and expectations and designs customer-experience solutions supporting all phases of customer lifecycle.Identifies, monitors and analyzes internal (e.g. financials, movement, revenue, cost, sales) and external (e.g., technology, market share, competitive) performance parameters to position, modify features and identify new uses for the product.Provides continuing product surveillance and management of established product to attain financial objectives.Performs continual performance analysis of tools and processes to identify and correct areas of functional deficit, process friction, or negative customer experience impacts. Develops gap analysis reports, resolution business cases, and recommended plans of resolution action.Accountable for revenue attainment and profitability.Develops high impact presentations tailored to the audience to lead cross functional teams in resolution of marketing deliverables when needed.Provides readout to leadership level regarding products and plans as assigned.Acts as team lead as needed to provide leadership to less experienced professionals. Considered an expert within the discipline.Required Qualifications:5+ years related business product management experienceExperience in leading cross-functional effortsStrong business acumen with solid IT and network exposureEnd-to-end customer experience definition/strategyExperience in common aspects of the software development lifecycle (SDLC) using Agile and Waterfall methodologiesSuccessful gap analysis experienceProficiency of business tools i.e. Excel, PowerPoint, Word, SharePoint, VisioStrong background in planning, implementing and managing changeStrong analytical abilityStrong interpersonal and leadership skillsExperience launching new products and offersExperience in providing presentations to Senior ManagementExperience in network securityDesired Qualifications:MBATelecom Wireless industry experiencePMP CertifiedAT is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V

Keywords: AT&T, Atlanta , Lead Product Marketing Manager, Executive , Atlanta, Georgia

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