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Sr Manager/Director - Brand Building/Consumer Experience Capability

Company: Koch Industries, Inc.
Location: Atlanta
Posted on: February 25, 2021

Job Description:

  • Sr Manager/Director - Brand Building/Consumer Experience Capability We're prepping for scheduled maintenance! Application submissions will be closed from 12:00 am EST to 3:00 am EST on Saturday. Sr Manager/Director - Brand Building/Consumer Experience Capability Georgia-Pacific (GP) is among the world's leading manufacturers of bath tissue, paper towels, napkins, tableware, paper-based packaging, office papers, cellulose, specialty fibers, nonwoven fabrics, building products and related chemicals. As a Koch Company, we create long-term value using resources efficiently to provide innovative products and solutions that meet the needs of customers and society, while operating in a manner that is environmentally and socially responsible, and economically sound. Headquartered in Atlanta, GA., we employ approximately 35,000 people. For more information, visit Georgia-Pacific Consumer Business aims to further strengthen the Consumer Experience team through the addition of experienced talent to lead Consumer Experience Capability development based in Atlanta, Ga.-- The Consumer Products Business within Georgia-Pacific focuses on building iconic American brands with consumers, shoppers and retail customers. Our brands include Dixie--, Vanity Fair, Brawny--, Sparkle--, Angel Soft, and Quilted Northern.-- The Consumer Experience organization is responsible for supporting our brand objectives by improving and transforming our consumers' experience with GPCB brands across all touchpoints (brand strategy and content, media, digital and social marketing, promotions, shopper marketing and consumer affairs), supported by data and technology. We are seeking a leader of consumer experience capability development which will be an integral part of the lead team and report to the VP of Consumer Experience.-- Responsibilities This role will improve organizational capability in brand building and consumer experience by identifying key capabilities for our consumer experience and brand building talent, determining organizational knowledge gaps, developing knowledge priorities and training roadmap and working with knowledge sources to increase inspiration and action for the key stakeholders (Brand Building teams, Consumer Experience SMEs, Senior leadership, etc). Key Responsibilities
    • Through market, internal/external benchmarking and other knowledge sources, develop POV on future of brand building and consumer experience and key capabilities needed to accelerate value for our brands.--
    • Identify development opportunities in brand building and consumer experience skills within organization.--
    • Develop and implement roadmap to build capabilities including knowledge priorities; strategies to build knowledge with different stakeholders, and resources and content needed to implement.--
    • Identify and manage external knowledge sources (ANA, Forrester, eMarketer, etc) to build organizational knowledge; Drive adoption of knowledge sources with key users.--
    • Lead internal knowledge shares to inspire organization with best-in-class external examples.--
    • Partner with our Learning and Development team on training development and deployment--
    • Partner with analytics on measurement framework for Consumer Experience KPIs--
    • Be an active participant in Consumer Experience Lead team to progress overall CX priorities. The Experience You Will Bring Requirements:
      • Bachelor's degree is required.--
      • 6 years of marketing and CX/Brand experience developing and managing integrated marketing and communications
      • Experience with brand strategy, advertising development, media strategy and tactics, digital and social media, search, data driven marketing (CRM), ratings & reviews, & marketing technology What Will Put You Ahead
        • Master's Degree Salary and Benefits Commensurate with Experience. Equal Opportunity Employer. Except where prohibited by state law, all offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please visit the following website for additional information: Not ready to apply? Take a minute to sign up to receive notifications on opportunities that match your interests. Food. Shelter. Clothing. Transportation. Koch Industries creates life's basic necessities, while innovating ways to make them even better. Yet our advocacy for a free and open society is what truly sets us apart. Interested in our early career opportunities? Scholarship and event applications are now open. Learn More .

Keywords: Koch Industries, Inc., Atlanta , Sr Manager/Director - Brand Building/Consumer Experience Capability, Executive , Atlanta, Georgia

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