Demand Generation Manager (Remote)

Company: Cardlytics
Location: Atlanta
Posted on: February 25, 2021

Job Description:

If you have a bank account or a credit card, chances are good that you've seen our platform in action. By running the cash-back rewards programs for Chase, Bank of America, Wells Fargo and other financial institutions we place targeted, relevant, measurable ads in front of more than 150 million US consumers - more MAUs than Twitter, Pinterest, and Snapchat. We see one in every two card swipes across the US, covering $3.3T in purchases. This puts us in a unique position, to help marketers predict consumer shopping behavior based on actual purchase data. We then use that data to reach bank consumers with offers they love and that drive measurable, incremental purchases for our advertisers. About The Role We are looking for a demand generation marketer who is comfortable measuring their success by their impact to pipeline and marketing-attributable revenue growth. You'll help with defining, executing and optimizing full-funnel marketing programs to acquire new leads from our targeted account list. You'll impact performance across multiple potential channels including paid search, display, content syndication, retargeting, our ABM platform and events. So you'll need to be comfortable with helping create (and eventually owning) the business case for marketing spend, managing campaigns budget and reporting on your impact. You will

• Support the execution of integrated account-based marketing plans alongside sales that deliver pipeline from new and existing accounts
• Build and scale multichannel campaigns to drive awareness among contacts that fit our ICP, acquire and engage those contacts, then support sales in closing and expanding those relationships
• Be accountable to marketing-specific leading KPIs like ICP contact acquisition, target account acquisition and MQL-to-opportunity conversion rates
• Contribute to the development of integrated account-based marketing plans by providing feedback about what is and isn't working and key opportunities you have identified
• As needed, manage agency/vendor interactions for with an eagle eye for keeping those engagements on track and within budget
• Develop a deep understanding of our customers and their buying journey. You are:
  • A collaborator who can partner across external and internal organizational lines to drive revenue and expand adoption of Cardlytics' solutions with new clients
  • Willing to be accountable for quarterly and annual marketing attributable revenue goals
  • Able to draw conclusions from marketing performance data and make recommendations to improve
  • Someone with a growth mindset and always seeking feedback to continuously learn and improve
  • Excited about joining a unified Revenue Team comprising Sales, Marketing and Enablement You have experience in
    
    • 2-5 years of demand generation experience
    • Provable campaign development and management experience that includes developing a campaign, delivering according to plan and optimizing based on the results
    • Some experience with Revenue Marketing Methodology and quantifying your performance in terms of pipeline, revenue and impact to Sales' key performance indicators
    • Familiarity with at least one marketing automation platform (we're Pardot for now) to support the implementation and maintenance of persona-defined nurture tracks
    • Familiarity with ABM principles, especially how intent modelling informs digital demand generation and hyper-targeted marketing audiences U.S. Equal Opportunity Employment Information (Completion is voluntary) Individuals seeking employment at Cardlytics are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. Gender Please select Are you Hispanic/Latino? Please select Race & Ethnicity Definitions If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Veteran Status Please select Form CC-305 OMB Control Number 1250-0005 Expires 05/31/2023 Voluntary Self-Identification of DisabilityWhy are you being asked to complete this form? We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years. Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability? You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition. Disabilities include, but are not limited to:
      • Autism
      • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
      • Blind or low vision
      • Cancer
      • Cardiovascular or heart disease
      • Celiac disease
      • Cerebral palsy
      • Deaf or hard of hearing
      • Depression or anxiety
      • Diabetes
      • Epilepsy
      • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
      • Intellectual disability
      • Missing limbs or partially missing limbs
      • Nervous system condition for example, migraine headaches, Parkinson's disease, or Multiple sclerosis (MS)
      • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression Disability Status Please select 1 Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Keywords: Cardlytics, Atlanta , Demand Generation Manager (Remote), Executive , Atlanta, Georgia