Email Marketing Manager
Company: Calendly
Location: Atlanta
Posted on: January 15, 2021
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Job Description:
What is Calendly? Calendly takes the work out of scheduling so
our customers have more time to work on what's really important.
Our software is used by millions of people worldwide-with thousands
more signing up every day. To maintain this exciting growth, we're
looking for top talent to join our team and help shape the future
of our product.-- Why join Calendly's Marketing team?-- We are
looking for a top-notch CRM/email marketer to develop and execute
integrated email programs and initiatives to drive higher
engagement and retention within our customer base. Our ideal
candidate is a creative, analytical, and curious self-starter who
can multitask and lead. You'll need to balance strategic thinking
with tactical execution and love representing the voice of our
company to cultivate positive customer experiences. The role will
work closely with other channel leaders to enhance the reach and
impact of our customer engagement and adoption initiatives for all
segments of the market. We know we wouldn't be where we are-or make
it to where we're going-without our people. And when it comes to
walking the talk, we think actions speak louder than words. Our
people are shown appreciation through a formal rewards and
recognition program, a competitive benefits package, and countless
quality-of-life perks such as our home office stipend and an annual
vacation stipend. If you're seeking an opportunity to make your
mark and be part of a groundbreaking team, then this is the job for
you. What are some of the high impact opportunities you'll
tackle?-- Define and drive strategy to increase engagement across
all email streams; including onboarding, transactional messages,
drip campaigns, and re-engagement Own prospect email communication
development and execution with content, relevancy, smart
segmentation and personalization to drive engagement and revenue
generation Plan and execute ongoing testing (layout, format,
frequency, copy, etc.) to continuously improve email performance
focused on user engagement driving towards our KPIs Be the email
SME who partners with cross-functional teams to drive best
practices Develop weekly, monthly, and ad hoc reporting on email
performance Leverage data to prioritize initiatives, including own
automated dashboards to measure and report on campaign progress and
effectiveness Lead initiative to streamline customer email
communications across the whole organization Monitor the
marketplace to keep ahead on best practices, best-in-class vendor
opportunities, and strategies of our competitors and other leading
marketers. This opportunity is for you if you have/are: Minimum of
5 years email marketing experience within tech or high-volume
setting Strong hands-on background in Pardot or other MAP.
Enterprise-level email strategy experience; must have experience
developing and managing strategic email and marketing testing plans
Deep knowledge and thorough understanding of email best practices
Deep knowledge and thorough understanding of email marketing
industry, providers and emerging trends Proven ability to translate
analytic data into strategic insights that drive successful
marketing programs Strong verbal and written communication skills
Strong project management skills; ability to manage multiple
priorities under tight deadlines, in a busy, fast-paced environment
Ability to multitask, prioritize and problem solve. Excellent time
management skills Creative self-starter with a can-do attitude. Can
work independently, self-reliant, and self-motivated. Bachelor's
degree with Marketing focus, M.B.A. preferred Authorized to work
lawfully in the United States of America as Calendly does not
engage in immigration sponsorship at this time Calendly is
registered as an employer in many, but not all, states. If you are
not located in or able to work from a state where Calendly is
registered, you will not be eligible for employment.
Keywords: Calendly, Atlanta , Email Marketing Manager, Executive , Atlanta, Georgia
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