Manager, Digital Engagement

Company: ADP Ventures
Location: Atlanta
Posted on: November 23, 2020

Job Description:

The Category Digital Engagement Manager must be a digital-first marketer, possessing a command of best practices in paid & owned digital strategy plus an understanding of digital product management, emerging marketing technologies and best-in-class vendor offerings.-- -- About the team: The Category Digital Engagement team is responsible to support their category's brands to accelerate their respective digital transformation, providing a superior digital experience for their customers and effectively leveraging digital media for demand generation. The team's objective is to adapt best practices from the company framework to the category's and individual brand needs and provide feedback to improve and expand upon those best practices. The areas of focus will include Paid and Owned Media, Loyalty, Ecommerce, App and Web Operations, as well as emerging digital marketing technologies and practices. The team is highly focused on enabling brand and category success, continuously onboarding new digital capabilities to the brands, training and coaching best practices, and turning data into action to ensure brand performance on the set of primary and secondary Digital KPIs defined as part of the Annual Plan. -- Who you are: The Category Digital Engagement Manager must be a digital-first marketer, possessing a command of best practices in paid & owned digital strategy plus an understanding of digital product management, emerging marketing technologies and best-in-class vendor offerings. -- Key Success Factors for this Role: Understand Brand and Franchisee needs and perspectives, being able to balance customer experience, technical/operational capability and business outcomes Communicate effectively with all stakeholders on prioritization and progress Excellent time management, focusing on priorities What you'll do: Work with a portfolio of brands on how to leverage the Marketing Technology stack to incent customers to opt-in to each brand's database via marketing campaigns. Work with each brand to validate via A/B testing which offers and benefits are most successful to attract incremental visits and increase average check from each segment. Ensure brands optimize paid digital media to find and attract more of each brand's most profitable customer segments, at a customer acquisition cost (CAC) less than the CLTV Develop process and playbooks to ensure consistent approach across the category, maximizing efficiency and effectiveness. Identify emerging trends and technologies and develop pilot programs to understand viability and scalability. --Minimum/Preferred Requirements: BA/BS degree in Business, Marketing, Communication or related field required. 5+ years of experience in integrated digital marketing, within restaurant industry preferred. Proven ability to innovate and deliver highly impactful digital marketing campaigns in an omnichannel environment. Prior experience developing digital products and annual strategies, ideally for ecommerce apps. Exceptional knowledge of digital trends and social media technologies pertinent to driving digital audience growth and engagement. Experience in managing the digital campaign process from brief, creative, build, deployment, analysis and optimization. Very strong communication skills, with the ability to work in an ambiguous environment with proven experience working on complex, large-scale, time-critical projects. Strong cross-functional experience with the ability to manage multiple projects on various levels with different and converging timelines. Comfortable pulling data and analyzing campaign performance. Strong ability to work independently and cooperatively in a matrixed environment to achieve goals.

Keywords: ADP Ventures, Atlanta , Manager, Digital Engagement, Executive , Atlanta, Georgia